The Director of Music Department

In fact, there are still many people in the circle watching this "propaganda feast".

Whether such a model can achieve the desired effect, whether it is worth the money, whether it has the value of imitation, etc.

In fact, Wang Yifan dare not say what kind of effect this joint promotion will achieve. After all, so far, no one has organized such an activity.

As more and more concert tickets were drawn out, and with the spontaneous forwarding and promotion of netizens, this unique concert has also become the focus of attention.

First of all, the lineup is luxurious enough, and secondly, in this concert, the singing must be all golden songs from film and television, and they are all new songs.

So it is full of mystery and anticipation, plus concert tickets, which are not officially sold at all.

In addition, Chen Dahua has been away from the music scene for many years and returned again, Su Tianci returned after retiring, and so on, all of which made the tickets for this concert more sought-after.

A lucky winner posted the concert tickets on the Internet for sale, and they sold them at a sky-high price of 3,000 yuan!

You know, it was just an ordinary concert ticket, not a high-end ticket, but it was instantly killed as soon as it was put on the shelves.

Of course, the popularity of the concert does not mean that the promotion of the movie is successful, but those reposted event posters, movie posters, etc. actually let countless people know that there are so many movies that have started shooting.

And the sky-high price of concert tickets has aroused the enthusiasm of netizens to forward it even more. After all, once you forward it, you can get a chance to draw a lottery. Even if you don't want to watch the concert, you can resell the tickets for thousands of dollars.

Moreover, many die-hard fans and movie fans are begging for tickets everywhere, and they don't have to worry about selling them.

So, a week later, the number of related event posters and so on reposted reached an astonishing number. The number of reposts exceeded tens of millions, which surprised countless people.

Naturally, regarding the activities of the five movies this time, the topic of this concert is also very hot, directly airborne on the hot search list.

Some people who thought it was grandstanding before were also dumbfounded.

Many film companies were stunned to find out that Temiao's launch conference could still be played like this?

In any case, tens of millions of spontaneous retweets, even if it costs tens of millions to organize such an event, is enough.

What's more, the concert was already so frighteningly hot before it even started.

This is going to explode!

By the time of the draw for the last thousand tickets, the total number of retweets had exceeded 30 million. Of course, there were many people who retweeted it no less than ten times, but such a number is also extremely scary.

Especially on Weichat, there is almost such a related message as soon as the circle of friends is opened.

It can be said to dominate the screen indirectly. Of course, this kind of publicity method is not very replicable.

Soon, the time came to April.

This much-anticipated five-film joint launch conference and film and television golden song concert are about to set sail.

At the gate of the Zhonghai International Theater, there was already a huge crowd of people, and the people from the security company lined up several human walls to maintain order.

Countless lucky people from all over the country also came here early and waited in line for admission.

Yi Xiaochuan and his girlfriend were also waiting in the queue to enter.

"Let me tell you, I dug out Wang Yifan's first song, "Lilac Flower", by myself." Yi Xiaochuan said proudly to his girlfriend.

"Really?" Yi Xiaochuan's girlfriend asked in surprise.

"Of course it's true. When I was a music editor at Yi Yun Music, I recommended "Lilac Flower" to Li Nanxing as the editor-in-chief." Yi Xiaochuan said proudly.

"You have a good eye!" His girlfriend looked at Yi Xiaochuan with starry eyes, which made Yi Xiaochuan feel even more satisfied.

"That's right, don't look at whose boyfriend I am, I can choose you if I have poor eyesight?" Yi Xiaochuan said in a huff.

"Then you are very familiar with Wang Yifan?" Yi Xiaochuan's daughter-in-law asked.

"Of course." Yi Xiaochuan nodded.

"No wonder you are a film company, so you still have such a trump card in your hand." Yi Xiaochuan's girlfriend looked at Yi Xiaochuan and said.

"That's right, my elder brother is a music company, so I can't follow suit, can I? I can't borrow Yi Yun's resources, I can only rely on myself. Moreover, it is too difficult to make achievements in the current music market, but However, there is still a lot of room for development in the film and television market. However, Wang Yifan has only one chance, and he must not move until the critical time." Yi Xiaochuan said.

"Ok!"

On the other side, Lin Jingjing and her best friend Susu were also in the long line. However, they were not so lucky and didn't get a prize. The two bought high-priced tickets directly on the Internet.

""Dancing Out of My Life 2" seems to be starring brother Meng Jun this time. I don't know what kind of surprises there will be this time. I'm so excited." Lin Jingjing said excitedly.

"I think it's better not to have too high expectations. The higher the expectations, the greater the disappointment. There are so many classic dances in the first film. It's too difficult for the second film to replicate the success of the first film." Susu seemed a little more rational. .

"Aren't you a TIPS fan anymore? Seriously, you actually said such depressing words." Lin Jingjing said dissatisfiedly.

"I'm called rational star chasing, do you understand?" Susu retorted.

 …

For Wang Yifan, there is still a big difference between this concert and Zhang Zirong's previous concert. The scale of this concert is still much worse than Zhang Zirong's previous concert.

After all, Zhang Zirong's concert sells tickets, and it's her personal concert, but the purpose of this concert is to promote the movie, and the theme songs of the movie are all sung.

So these people who came, besides the media people, are not just fans of a certain star singer.

A venue with tens of thousands of people is actually not too small, it can be considered a medium-sized concert.

Because of the previous publicity, everyone had high expectations for the concert, which also put a lot of pressure on Wang Yifan and others. After all, sometimes it is not a good thing if the expectations are too high. Expected, then the effect of publicity will be greatly reduced.

Finally, at 7 o'clock in the evening, this special concert officially kicked off under the eyes of everyone.

In fact, in order to achieve a real movie promotion effect tonight, Wang Yifan and the others not only prepared songs, but also a very special live trailer!

Of course, it will take time to verify the specific effect.

"Thank you friends from the media and fans for coming. Tonight will be a night you will always remember."

"Some people say that movies are movies and music is music, but I want to say that movies and music are never separated. A good movie can always have a lot of memorable music."

"Director Wang Yifan once said that only a song with a story has a soul. Tonight, you will witness that each song has a soul..."

Chen Nan, as a famous mouthpiece of CCTV, naturally has full field control ability.

"This is the music that belongs to the movie. Similarly, since it is the music of the movie, since it is music with soul, the way it is expressed will also be shown in the way of the movie. I believe everyone is very curious, what is the music of the movie? Then, let us invite the members of the film crew of "Dancing Out of My Life 2", and they will tell you what music with soul is!"