The Director of Music Department

On the first day of the Lunar New Year, the battle for the Spring Festival stalls officially started.

I don't know when it started, the seven-day long holiday of the Spring Festival has become the most terrifying time in the film market of the year. Although it is only seven days, the box office produced is often more than that of many other timetables in a month.

This year, four films will compete for the Spring Festival file, and the first one to bear the brunt is naturally the billionaire director Chen Hang. His "Nine Stars" is one of the most anticipated films in the Spring Festival file.

It's just a pity that it's just one of them, because there is another "The Hachiko of the Loyal Dog" that Chen Hangtai didn't pay attention to originally. No matter in terms of word-of-mouth or popularity, it even vaguely surpasses "Nine Stars Lianzhu" mean.

Even before it was released, it has won an astonishing box office of over 100 million.

At the same time, the film schedule of the theaters also proved that Chen Hang and his films are not without rivals in this year's Spring Festival.

On the first day of the Lunar New Year, the four films were officially released on the same day.

In the past, even if it was as hot as the summer, most of the time, the daily box office was less than 100 million, but in the Spring Festival, there were not a few single movies with a daily box office of over 100 million.

This year's Lunar New Year's Day, the box office market once again hit a new high, with the box office market reaching as high as 340 million on the first day.

It has to be said that Chen Hang's strength is really strong, coupled with high-ranking films, on the first day, without any surprise, he won the daily box office crown, leading the Spring Festival stalls.

The box office of 122 million on the first day finally made Chen Hang heave a sigh of relief. Ever since the news of "The Hachiko" hit the box office with a good reputation, Chen Hang is not without pressure.

But when he saw the box office of "The Story of Hachiko", which ranked second in the daily box office, Chen Hang's mood was not so good.

"The Story of Hachiko the Faithful Dog" was released on the first day of the Lunar New Year, and the box office reported 118 million yuan that day, which was also over 100 million yuan.

Maybe others will think that "The Story of Hachiko" is only 118 million? Or is it worse than "Nine Stars Lianzhu"?

But as a filmmaker, as a director, Chen Hang knew that the daily box office of "The Story of Hachiko" was totally different from that of "Nine Stars".

Not to mention anything else, let's just talk about the attendance rate. "Hachiko" can beat "Nine Stars". Many people may ask, isn't the box office almost the same? Why is the attendance rate so high?

"Nine Stars" is a sci-fi film, and there is a 3D version, and "The Story of Hachiko" is sorry, this is a pure 2D movie. If you want to watch 3D, you can't get it in 3D. Although domestic 3D screens are not yet mainstream at this stage, ticket prices are higher just because of this.

And "Nine Stars Lianzhu" is the only 3D movie other than animated movies during the Spring Festival. In other words, in terms of specific performance, "Nine Stars" is actually not as good as "Hachiko the Faithful Dog".

Including the box office of previous screenings, the total box office of "The Story of Hachiko" has reached 256 million.

In addition, it is not uncommon for Chen Hang's movie to have a box office of over 100 million. After all, the cost of production and publicity is the first.

But "The Story of Hachiko the Faithful Dog" is different. This is a feature film, and this is Wang Yifan's first time in the Spring Festival. With the pressure of "Nine Stars Lianzhu" to achieve such a result, which news will the media prefer?

Undoubtedly it is Wang Yifan and his "Hachiko the Faithful Dog".

What made Chen Hang even more depressing was that the word-of-mouth screenings of "Hachiko" were extended, and with the official release, it truly told everyone what it means to be unstoppable.

"The Story of Hachiko the Faithful Dog" can be said to have experienced almost no bad reviews after being hacked that time.

As for the other two films, Ma Qingshan's "Warm Winter" is a literary film after all. Although the film schedule is good and the attendance rate is not bad, it has launched a box office competition from the beginning, and it received 48 million daily.

And Wu Han's "Dangerous Fate" became a real cannon fodder. Under the attack of "The Story of the Dog and Hachiko" and "Nine Stars", the box office of "Dangerous Fate" on the first day was only about 30 million.

The next day, just as Chen Hang was worried, the media was obviously more interested in the box office data and performance of "The Story of Hachiko", and more than half of them were reporting that "Hachiko" had a double-boom at the box office on the first day. news.

"People are not as good as dogs. In "The Story of the Faithful Dog Hachiko", a dog named Xiaoba won over 100 million box office on the first day of the new year! The attendance rate and word-of-mouth are crushing!"

"Director Wang Yifan's pinnacle work, "The Tale of Hachiko" earned over 100 million box office on the first day, with a total box office of 256 million! Leading the Spring Festival stalls!"

"Another billionaire is about to be born!"

This also shows that the effect of the word-of-mouth explosion that was screened before is beyond people's expectations.

Without the previous word-of-mouth that broke out in advance, it would be almost impossible for "The Story of Hachiko" to achieve such results.

What's more interesting is that it seems to be infected by this movie, and the sales of dogs in some pet stores have soared. This is the second time.

And many netizens posted their favorite pets. What's funny is that many of them named their pet dogs Xiaoba.

This shows the influence of "The Story of Hachiko the Faithful Dog".

In fact, Wang Yifan himself was also very excited. You must know that "The Story of Hachiko the Faithful Dog" was also called a classic in the previous life, but in fact, the box office did not have such good statistics.

It wasn't even screened in China.

But right now, relying on their own accumulation, coupled with the full support of Times Light and Shadow, and various marketing methods, combined with the quality of the film itself, it can be regarded as creating quite a miracle.

In fact, many people can't help but start to analyze the success factors of "Hachiko". You need to know what are the themes of the current domestic box office blockbuster over one billion?

Science fiction, action, comedy, etc., but nothing to do with drama.

But now, with the current momentum of "The Story of Hachiko", many people predict that one billion is not a problem at all.

Of course, Wang Yifan has done a lot of work in "The Story of Hachiko the Faithful Dog". The original "Peerless Dog" campaign, the planning of large-scale screenings, etc., coupled with the quality of the film itself, have the the current results.

Well, maybe the smearing by competitors also has some credit.

And what no one expected was that the next day, Chen Hang was caught at the entrance of a movie theater by the media reporters who were waiting at the entrance of the theater to do an on-site interview. Of course, it was also because Chen Hang didn't do any disguise or cover-up.

Originally, the reporter never thought that Chen Hang would admit that he went to see "Hachiko" to contribute a movie ticket to his opponent, but in the end, Chen Hang was worthy of being a billionaire director, and he did not deny it.

In the camera, Chen Hang accepted the interview with red eyes: "What do you think of "The Story of Hachiko the Faithful Dog"?"

"Don't ask me how the quality of the movie is. Whether it's the camera skills or the director's art, there is nothing to praise." Chen Hang said.

The reporter was not too surprised by Chen Hang's answer, after all, he was a competitor, but what Chen Hang said next made the reporter want to jump up in excitement.

"Let's talk about the plot first. This is an ordinary and clichéd story. All the idioms of warm-hearted films can be seen everywhere in this movie, which is not new. But it is this ordinary and clichéd story that makes my competitor It has become what it is now." Chen Hang said, pointing to his red eyes.

"Let's put it this way, he deserves such success for turning a simple and clichéd story into such a blockbuster tearjerker! Thank you! Of course, "Nine Stars" is not bad!"