The Director of Music Department

Generally speaking, the publicity of a movie will only publicize the real release date, and the date of the screening is rarely publicized.

But this time, "The Story of the Faithful Dog Hachiko" directly announced the screening date and official release date of Wang Yifan's new movie during the promotion.

A lot of money was spent, coupled with the previous dog talent show held in "The Story of Hachiko", many people remembered it and paid attention to it.

"Wang Yifan's new movie? About dogs?"

"Looking forward to Wang Xingren!"

"Can the dog in the movie sing like a cat?"

"Wow, Wang Yifan's efficiency is really fast. It's only been a while since a new movie will be released."

"Isn't anyone paying attention? It's screening time!"

"It's boring, the screening is not for our ordinary audience."

Yes, in the minds of many ordinary viewers, they know that there is such a thing as a screening, but it is precisely because they know about the screening that they are not interested in the screening, because most of the screenings are by invitation only. Although there will be some shows for the audience to buy tickets to watch the movie, but there are too few.

Of course, Wang Yifan wouldn't really think that the film could be settled once and for all simply by word of mouth?

This is obviously impossible.

If you want a movie to be a blockbuster, you have to spend crazy money on publicity, and the smell of wine is also afraid of deep alleys. There is a time limit for the movie to be released, and it may be slowly fermented through word of mouth, but when the word of mouth is fermented, the film schedule may have bottomed out.

Therefore, after negotiating with Dai Xinyue, Wang Yifan directly asked for at least 50 million publicity expenses!

Yes, and it's just the publicity fee before the show!

When Dai Xinyue heard Wang Yifan say this number for the first time, she almost didn't ask, are you crazy?

How much is the production cost of "The Story of Hachiko the Faithful Dog"? The 50 million publicity fee is nothing if it is the publicity budget of the whole movie, but this is just the early publicity budget.

For the later publicity, don't say 50 million, 30 million is always needed, right?

In this way, the total cost of "The Story of Hachiko" will rise to the level of a blockbuster film, and it is inevitable that it will exceed 100 million.

The key is that "The Story of Hachiko the Faithful Dog" is just a feature film. Drama films usually have a box office ceiling. At least so far, Dai Xinyue has never heard of any pure feature film. More than 1 billion, let alone 1 billion, even 600 million are very few.

And which one can get such a result is not a burst of word-of-mouth, and which one is not called a classic?

It's not that Dai Xinyue underestimated Wang Yifan, but that although Wang Yifan's previous films had done well at the box office, they were still far from classics.

"Will fifty million be too much?" Dai Xinyue asked rather tactfully.

"No, there are not many. This is a difference in genre. For a movie of the type "The Story of Hachiko", if it is not well received by the whole people and its reputation explodes, if it wants to stand against director Chen Hang during the Spring Festival, Under the competitive pressure of director Ma Qingshan, it is impossible to make a difference. If we want more people to build up word of mouth for us, we must have more audiences enter the cinema." Wang Yifan explained with a smile.

"But, weren't your previous movies also plot-oriented?" Dai Xinyue still didn't understand.

"Schedules, other schedules, have time to ferment your movie's reputation, but the Spring Festival schedule, the bursting period of the schedule is too short, and, do you think, if we compete with movies like "Nine Stars" normally, we can compete too Is it?" Wang Yifan asked back.

In fact, Wang Yifan had no choice but to use this strategy, because the Spring Festival schedule is different from other schedules, and there are too many movies released in the same schedule, and there must be competition for the film schedule, but "The Story of the Loyal Dog Hachiko" What do you use to compete? ?

Moreover, "Hachiko" is also different from the previous films. If it is a purely commercial film, then relying on Wang Yifan's previous reputation, it is not difficult to attract fans to watch it in the cinema. After all, his previous films have proved that If his level is not met, the film arrangement may not be very good, but it will not be too bad.

But "Hachiko" is different. This can be said to be a more literary drama. If you want the audience to enter the cinema, you must build momentum, and you must do it before the film schedule is finalized. This is used as a bargaining chip to compete for the number of films scheduled for the Spring Festival.

Wang Yifan has great ambitions for this movie, otherwise, he would not have chosen to release it during the Spring Festival with the most fierce competition.

Dai Xinyue is not a fool, and a fool cannot be the helm of Times Pictures. After Wang Yifan explained, she understood.

It's just that she didn't expect Wang Yifan to be so ambitious, but this is not a bad thing.

And, is fifty million a lot? In fact, it's not too much. For a film like "Nine Stars", the publicity budget is definitely quite large.

Therefore, if Wang Yifan wanted to compete with "Nine Stars Lianzhu" for the box office title, then 50 million is really not much.

Dai Xinyue is also a vigorous and resolute person, and she seldom procrastinates in doing things. After she made a decision, the publicity for "The Faithful Dog Hachiko" began to spread everywhere.

From TV stations, to the Internet, to print media, airports, railway stations, building advertisements, etc., you can see poster photos of Li Junsheng and other creative personnel and dogs almost everywhere.

At the same time, a large number of advertisements were placed in major theaters, 50 million publicity funds, how little? Quite a lot, especially since this is just a pre-publicity.

Of course, the idea of ​​money ability is still very powerful. At least, this wave of publicity has raised the attention of "The Story of the Faithful Dog Hachiko" at least a few levels.

Although it is said that the movies in the Spring Festival file have also started to be promoted one after another, but after all, it is the Spring Festival file, so it is not yet time to go all out, so the early publicity bombing of "Hachiko" is particularly conspicuous up.

Even if there are blockbuster movies released during the Lunar New Year, at this time, it is basically impossible to continue to invest a large amount of publicity funds, so the effect is really good.

But just throwing money at it is not enough, there needs to be some explosive points. "The Story of Hachiko" itself can not create many explosive points, but Wang Yifan can create explosive points for it.

Time to show real technology.

This is also the promotion model that belongs exclusively to Wang Yifan, the director of the music department, that is, the theme song.

The simple song is nice, can it be considered a hit? It definitely doesn't count, but if the song, the plot of the movie, and some things that happen in reality can form a linkage and produce a chemical reaction, then that's another matter.

This time, Wang Yifan was already ready.

Therefore, the first trailer of "The Story of the Faithful Dog Hachiko" was freshly released, and it was officially released on the Internet, offline building TV commercials, buses, train stations, airports and other places where video advertisements can be played.

This trailer is still in MV mode, there is nothing to say about the trailer, the focus is actually on the theme song!