The Director of Music Department

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On the third day of the Lunar New Year, the box office of "Jin Yi" picked up, but "Glory of the Tang Dynasty" was still affected by some public opinion and word of mouth, and the box office fell, with a single daily receipt of 260 million.

What's interesting is that "Origin" also didn't become a winner, because of the poor reputation. As a result, on the third day of the Lunar New Year, the box office of "Origin" fell below the 200 million mark, only reporting 180 million.

Although such a result can still be regarded as very good, but compared with the same schedule, it is obvious that "Origin" is still a level behind "Glory of Tang Dynasty".

After all, "People on Journey" is just a low-budget comedy movie. Although it has a good reputation, as the only comedy "blockbuster" in the Spring Festival, "People on Journey" can definitely be said to be a dark horse, but probably because of itself The lineup and the structure of the film are not big enough, so the box office did not increase too much, and it reported a revenue of 150 million on the third day of the Lunar New Year.

However, this has already made Times Light and Shadow, and Fu Rong himself overjoyed.

Because, you must know that they didn't have high hopes for "People on Journey" itself. What they really had high hopes for was the sequel of "People on Journey".

At that time, you can go abroad to shoot. Obviously, the cast will be much bigger, and with the popularity of the series, the second part can hit the 2 billion mark.

But I didn't expect that the performance of the Spring Festival file of "People on the Road" exceeded expectations. In three days, the box office exceeded 400 million, which can be said to be a super dark horse.

Although it can't be compared with "Glory of the Tang Dynasty" and "Origin", "People on the Journey" itself is not in the same rank as them.

But the difference in the box office is not too much, especially against another blockbuster "Jin Yi", it can be said that "People on the Road" firmly suppressed the opponent, firmly occupying the third position.

However, in fact, until now, if nothing unexpected happens, the situation of this year's Spring Festival stalls is basically very clear.

If there is no accident, "Glory of Tang Dynasty" will become the biggest winner. There is one thing to say, although "Glory of Tang Dynasty" has flaws, but the flaws are not concealed. Compared with the flawed plot of "Origin", "Glory of Tang Dynasty" The main plot of "Ari" is still quite good, so Ahri Media will be the biggest winner this year.

In the prosperous Tang Dynasty, Kyushu fell into the sand, and the reputation of "Origin" is still declining sharply. Therefore, it is estimated that Meng Ke may have hope to become a new sci-fi director, but he is obviously overwhelmed by Yang Qing from Ahri Media. .

On the other hand, Wansheng Huanyu can be said to be the most tragic family during the Spring Festival this year.

Because of the depressing subject matter and the overall theme of "Jinyi", it can be said that it is incompatible with the Spring Festival. As a result, even Wansheng Huanyu played the tragic card, but although the effect was there, it did not turn the situation around.

It can be said that during the Spring Festival, the biggest winner, besides Ari Media, is Times Light and Shadow.

"People on the Journey" can be said to be the darkest dark horse. The key point is that many people know this movie as the beginning of a series of movies, which makes people even more envious.

Especially for Wansheng Huanyu and Ari Media, this really made Ari Media and Wansheng Huanyu jealous.

This also made them more eager to cooperate with Wang Yifan.

There is no way, what kind of big director is this? This is a boy who gives away money.

"People on the Journey", Fu Rong, to be honest, this is definitely the most useless deck of cards in this year's Spring Festival, but in the end, people were stunned to play the effect of Wang Zhan in one-on-three.

Of course, they would not attribute the credit to Fu Rong, a cutting-edge director, because before that, Fu Rong had made comedy movies, but Wang Yifan made a move, and the result was that he would rise directly from a small director to a big director in no time. degree of director.

For this reason, Wang Yifan's side naturally made them more eager to cooperate.

They even paid a sky-high price for this.

Because, in fact, at the level of Wansheng Huanyu and Ahri Media, their capital operation methods can be said to be very mature.

For a movie, whether the real movie makes money or not is actually second to them. The key is that the data must be good-looking and beautiful.

Some people may say, why can't you buy the box office? Do you think they didn't buy it?

But there are some things that shouldn't be too blatant, even if you buy box office, you have to abide by the rules, which is called ticket compensation.

But the problem is that, even if you want to spend money on ticket supplements, the movie must be good enough, otherwise, even the ticket supplements will be useless.

Moreover, people in the capital market also have their own set of rules.

If you really spend your money on box office, wouldn't you be able to see it?

Take a simple example.

For example, "Dwelling in the Fuchun Mountains", you can pay up to 2 yuan for a movie ticket, but it still can't change the fact that it is a bad movie.

There won't be any substantial boost to the box office.

But what about "Avatar"?

Or "I'm Not the God of Medicine"?

The effect is quite different.

Because, according to netizens, the former is a movie that you give me and I don’t watch it, but the latter is a movie that I want to watch even if I grab a ticket.

Why is content still king in movies?

In fact, this is the truth.

Yes, the operation of capital can indeed make the original mediocre things expensive.

But on top of the movie, it doesn't work.

Because, bad movies, capital operation is also powerless, because the audience is not a fool.

To give a simpler example, if a restaurant tastes particularly good, and then promote its signature dishes, it will naturally attract many customers.

But for a shop that buys coffins, no matter how many discounts you offer, can there still be many people buying coffins wholesale?

Or more simply, if it is a bunch of Xiang, you pay people to eat it to see if anyone eats it.

Therefore, content is king, and the premise of everything is based on content.

For example, Hollywood's film industry chain.

In fact, in Hollywood, the revenue shared by the movie box office only accounts for less than one-third of a movie's revenue, or even less.

But why are they racking their brains to push up the box office?

It's not because box office revenue is not the main body, but the amount of box office is the standard of a movie's quality.

Because the income in other aspects is also linked to the market performance of the film, that is, the box office.

Therefore, these days, the giants can indeed monopolize the market, but they cannot monopolize the content, which is why the film and television industry has always been very dynamic.

Perhaps due to poor publicity, the box office of a good movie may not be ideal, but at the same time, it will not bury a really good movie!

Because the current audience is no longer such a group that can be easily manipulated.

Everyone has their own evaluation criteria, good-looking is good-looking, not good-looking is not good-looking.

Perhaps the box office is not the only criterion to prove whether the movie is a real good movie, but at least for most commercial movies, the box office is the best benchmark for judging!

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