The Director of Music Department

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The publicity and marketing of movies has never been just self-serving publicity and marketing.

At the same time, it also depends on the opponent.

At this time, any cooperative relationship or competitive relationship must be sidelined.

Because the cake is so big, if you eat more, I will eat less.

The first to attack is the prosperous Tang Kyushu, and the target is naturally Ari Media's "Glory of the Tang Dynasty"!

Because, "Glory of Tang Dynasty" can be said to have eaten the biggest piece of cake, and the point is, if this trend continues, it is very likely that "Glory of Tang Dynasty" will become the biggest winner of this year's Spring Festival.

In terms of theaters, it doesn't matter which company you belong to, and it's not a political mission, so they will adjust the film schedule according to attendance, word of mouth, etc.

The most important thing is the attendance rate, and obviously, the attendance rate of "Glory of Tang Dynasty" is undoubtedly higher than that of "Origin" and "Jin Yi" when it was released on the first day of the Lunar New Year.

"I don't need to mention the importance of the Spring Festival file. Everyone knows who our biggest opponent is now. I believe I don't need to say more. The current situation is very unfavorable to us. "Origin" began to have a large area of ​​negative comments. I believe that part of this may be true, but there must also be opponents' navy mixed in with the rhythm. Therefore, we must immediately come up with a countermeasure, because the theaters have adjusted part of the film schedule today. The film schedule of "Origin" has dropped, if there is still no improvement today or tomorrow, or if "Glory of the Tang Dynasty" is still going high, then we will face a large-scale reduction in the film schedule." Tang Mingkai personally presided over the event meeting.

There is no way, he is also in a hurry for a blockbuster like "Origin" and a schedule like the Spring Festival.

Losing to Huaxin in previous years is justifiable, but this year not only did Huaxin not release any new blockbuster films, but all the big directors were absent from the Spring Festival. It can be said that it is the best opportunity to cultivate new big directors.

As a result, "Origin" suffered a setback in its first battle.

This was naturally unacceptable to Tang Mingkai.

"The box office and reputation of "Jinyi" are not as good as expected. The enemy of an enemy is a friend. I suggest that we contact Wansheng Huanyu to deal with "Glory of the Tang Dynasty" together!" At this time, the person in charge of the publicity work of "Origin" came out. soundtrack.

"Vice President Xu, you go to contact Wansheng Huanyu, I believe they are more urgent than us." Tang Mingkai nodded and said to another vice president beside him.

"But the strategy, I want to know now, what is your next coping strategy?" Tang Mingkai said, knocking on the table again.

"I did some research on the movie "Glory of the Tang Dynasty". People complain that the love scene in this movie is superfluous, and it even makes people feel embarrassed after watching it. I have also watched "Glory of Tang Dynasty". In fact, it is not just embarrassing. It can be said that the passionate drama directly lowered the quality of this movie, I think we can use this point to magnify this defect!"

"I read a popular film review on the Internet. The film critic complained in the film review. Could it be that there is no love scene, without passion and passion? Some of our directors will not be able to tell stories. I think we can contact each other. Write a few more manuscripts like this, and at the same time, we will follow up and work hard to bring the rhythm up." Another person in charge said.

"Okay! Then concentrate on attacking this point! Is there any more?" Tang Mingkai was very satisfied with the opponent's strategy, but it was obviously not enough.

"The core story of "Glory of the Tang Dynasty" lies in the fact that the lonely city is full of white-haired soldiers. This is a very tragic historical story, so can we start with the actors who starred in it?"

"Dig out the negative news about these actors?" another person said.

"But the two protagonists in it are not white-haired soldiers. It doesn't seem to be very useful to dig out their black material, right? Moreover, there is no actual black material, and if it is revealed, it may backfire." Another retorted.

Just when the prosperous Tang Kyushu was discussing how to deal with the menacing "Glory of the Great Tang".

Wansheng Huanyu is also thinking about how to tap the potential of "Jin Yi" and at the same time increase a little trouble for the opponent.

In fact, there are not too many methods of discrediting. It can be said that Wansheng Huanyu does not have a second match with Shengtang Kyushu. They all want to magnify the opponent's shortcomings, and then start digging up some actors' black material.

But in contrast, on Wansheng Huanyu's side, Tang Tian felt that he should develop the potential of his own movies.

"Let me say a few words!" Tang Tian coughed a few times and said.

"Director Tang, tell me." Huang Donglai nodded to indicate that Tang Tian could speak.

"I think whether it's good to smear the opponent or magnify the shortcomings of the opponent's film, these are all temporary solutions, not the root cause. The key still depends on ourselves. I think the potential of "Jin Yi" is more than that." Tang Tian said seriously.

Huang Donglai and others don't know that unless there is some shocking news to discredit the opponent, otherwise, methods such as discrediting the opponent can only be said to be auxiliary means. Because you can do this, the opponent can also do the same, and the two cancel each other out, which is actually not very useful.

The key is to forge iron and you need to be hard.

"Tell me what you think!" Huang Donglai looked at Tang Tian and said.

"I read a lot of netizens' comments last night. It can be said that "Jin Yi" has become polarized. Some people think that "Jin Yi" is the best martial arts movie in recent years, but some people think that "Jin Yi" is the best martial arts movie in recent years. Jin Yi" is different from the martial arts in their minds, it seems a bit depressing!"

"I think we can play a game of sadness?" Tang Tian said after pondering for a moment.

"The sad card?" Everyone was a little stunned, but then they all looked curious.

"Yes, the sad card, the sad card of the decline of martial arts!" Tang Tian said loudly.

"Tell me what your specific idea is." Huang Donglai asked with interest.

"First of all, we can use the banner of the decline of martial arts. We can only say that "Jin Yi" is already a rare innovative martial arts in recent years. If "Jin Yi" also loses, does it mean that martial arts movies will really become a masterpiece?"

"In fact, there are still quite a few martial arts fans, but everyone has their own martial arts in their minds. We have to guide them and create a pessimistic mood. With the decline of martial arts, "Jin Yi" may become the quintessence of martial arts movies! So First of all, I believe it will definitely attract many martial arts fans to the theater, even if they may not like this movie that much, but they will still be willing to contribute a movie ticket of their own to the martial arts dream!" Tang Tian said.

As a director, Tang Tian doesn't have that good face, and, no matter what, as long as the movie's box office goes up, what's more face-saving than this?

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