The Director of Music Department

The Spring Festival is approaching, and there is a sense of New Year everywhere.

As for the film company, the publicity machine is officially in full swing.

Ahri Media really attaches great importance to "Glory of the Tang Dynasty", and naturally spares no effort in publicity.

The advantage of Ari Media is online. Through the media channels of Ari Group, the relevant publicity of "a lonely city full of white-haired soldiers" can be seen everywhere on the Internet.

Even Ahri Media specially paid for a themed program of "Guizi White Hair".

The effect is indeed very good. In fact, many ordinary people may not be so familiar with history. For example, a lonely city with thousands of miles away is full of white-haired soldiers. Many people usually don’t pay much attention to such historical stories.

Because the history of China is too long.

There are too many stories to tell during this period.

As for the story of the white-haired soldier, to be honest, because there are no specific literary works to spread, it is naturally impossible to be so famous.

But the story itself is very fascinating.

Especially when the white-haired soldiers emerged from the city in the trailer, the scene made people choke up!

What kind of spirit is it that makes them persist until this time.

Of course, compared to the energy of Ahri Media's network channels, Wansheng Huanyu's main focus is offline.

Dozens of Wansheng Plazas across the country have started to promote "Jin Yi".

Various themed events are held in these cities.

At the same time, of course, there are related publicity on the Internet.

Ari Media promotes the Prosperous Tang Dynasty, while Wansheng Huanyu promotes Daming.

Jin Yiwei, in terms of popularity, there must be some!

At the same time, Wansheng Huanyu also came to promote "Jinyi" in the name of martial arts revival!

You come and go on both sides, and large sums of money are poured down, and the effect is immediate.

Prosperous Tang VS Daming!

White-haired soldiers VS Jinyiwei!

Etc., etc.

On the other side, Tang Kyushu is also not too far behind.

In terms of publicity, Tang Kyushu's strength is also very strong.

Meng Ke, who is named Chen Hang's successor, has a much richer resume than Yang Qing and others.

At the same time, as a sci-fi movie, "Origin" sits firmly on the Diaoyutai, because to some extent, "Glory of the Tang Dynasty" and "Jin Yi" are the real frontal opponents. Si minus Si

Because both are costume movies, although the subjects are completely different, they are both costume movies after all.

And "Origin" is a sci-fi movie, so in theory, the mutual influence will not be so great.

On the other hand, on the side of Times Light and Shadow, those who walked quietly into the village did not want to shoot.

In fact, other people did not pay much attention to "On the Journey". After all, although this movie is Wang Yifan's idea, it is only a small-budget comedy movie.

For a master of domestic comedy films like Lin Tao, in fact, the highest box office of the first film can only be said to be fair.

What's more, it is an indisputable fact that comedy movies have long been marginalized.

So, on the contrary, "People on the Journey" is not so eye-catching.

The announcement of the movie has long been different from the past.

What was popular in the early years was that the smell of wine is not afraid of deep alleys. Some movies, even if there is not much publicity, can eventually explode through the accumulation of word of mouth.

But now, it is the smell of wine and the fear of deep alleys.

A good publicity, it can be said, even in many cases, is more important than the quality of the movie itself.

And the Spring Festival stalls are undoubtedly even more so.

Because other schedules are relatively long and can give you time to ferment word-of-mouth, but the Spring Festival schedule is not like this.

Because of the Spring Festival, there is only a seven-day holiday. After the holiday, usually the box office can be directly discounted in half and then in half.

Therefore, the publicity and distribution of movies in the Spring Festival file is naturally more concentrated.

This is not only related to the attention and exposure rate of the movie, but also to the scheduling of the film.

Yes, because the time is short and the box office is short-lived, and in terms of theaters, it is impossible to predict whether your movie will be affirmed by the market.

Therefore, usually, they will also use the intensity of publicity, attention, exposure, topic popularity, etc. as important references.

And you should know that the schedule of movies is usually signed once a week, although the intermediate theaters will also make adjustments based on box office, attendance, word of mouth, etc.

But the adjustment is also slow and cannot be done in one step.

Therefore, at this time, the announcement is extremely important.

Soon, the film schedule for the Spring Festival stalls came out.

Prosperous Tang Kyushu came out on top, on the first day of filming, the first city!

It’s not to say that the propaganda of Tang Kyushu is the most powerful, but because of the stronger distribution channels of Tang Kyushu itself, coupled with Times Light and Shadow and Huaxin’s inclination, and "Origin" itself is a science fiction movie , Therefore, it can be said that there are no direct competitors in this regard. For this reason, Shengtang Kyushu won the largest share of film scheduling.

On the first day of the Lunar New Year, "Origin" ranked first among new films of the same period, with 28% of the films scheduled, ranking first.

Of course, sometimes the more movies are scheduled, the better, because theaters often adjust their movie schedules based on the attendance rate and box office output.

Once you get the highest ranking, but the box office does not get the same data as the ranking, then it is conceivable that the ranking will definitely be cut the next day.

Ari Media's "Glory of the Tang Dynasty" followed closely.

In fact, in terms of lineup and cast, including publicity efforts, etc., "Glory of Tang Dynasty" is no worse than "Origin".

But I can't stand it anymore, "Glory of the Tang Dynasty" this year's Spring Festival, and Wansheng Huanyu's "Jin Yi" met together.

Both are period blockbusters, so more or less audiences will overlap. Therefore, out of this consideration, theaters will naturally be more cautious in arranging these two films.

Of course, Ahri Media and Wansheng Huanyu are not small companies, so although they are a little less than "Origin", they are still limited.

The film schedule of "Glory of Tang Dynasty" is also as high as 25%, which is only 3 points less than "Origin".

Of course, 3 points are actually not too small to some extent.

As for "Jin Yi", although the number of films is less, only 24%, but because Wansheng Huanyu owns the property of Wansheng Plaza, and Wansheng Plaza is located in the city and geographically located in the city center.

Arguably the best theater ever.

So in this respect, it is the advantage of Wansheng Huanyu.

Ranked fourth is "People on the Journey". Because the film itself is a small budget, "People on the Journey" did not get too many films, although it has the blessings of Wang Yifan and Times Light and Shadow.

However, because of the endorsement of two giants, although "People on the Journey" is a small cost, it can be regarded as enjoying the treatment second only to the previous three films. Sacrifice 75zw.com Sacrifice

Got 14% of the amount of filming.

This lineup is actually quite low!

You know, the total production cost of "On the Journey" is only about 50 million.

Compared to several other blockbuster movies with hundreds of millions of dollars in action, it's really not enough to watch! Mi He Mi

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