The Director of Music Department

"People on the Journey" can be regarded as a relatively retro traditional comedy. It is really not that easy to shoot such a comedy well.

But obviously the effect of "People on the Journey" is quite good.

Representatives of the theater said that this is a good comedy, and the comedy effect is quite good.

Although it is also indicated that they will increase the lineup of "People on the Journey" as appropriate after they go back, but that's all.

There is no way, these days, a good movie may not necessarily be a big hit.

After all, this is the Spring Festival file, and other competitors have more cards than "People on the Journey".

"Origin", "Brocade Clothes", and "Glory of the Tang Dynasty", any of the three films, whether it is investment or star lineup, is much stronger than "People on the Journey".

Of course, "People on the Journey" definitely has advantages. One is that comedy films correspond to the Spring Festival, and the other is that Times Lighting and Huaxin will definitely give more weight to their own films in the lineup.

Although, in general, there will definitely be a lot of difference in the film schedule, but it is still possible to compete for this Spring Festival stall.

In terms of publicity, although "People on the Journey" does not have much advantage over the other films.

In fact, to promote this kind of thing, although it is not true that the bigger the cast, the better the publicity will be, but when the big cast promotes, there must be more hits.

For example, "Origin" is a sci-fi blockbuster, and the production cost is the highest in this year's Spring Festival.

At the same time, on the Kyushu side of the prosperous Tang Dynasty, there is a heritage in science fiction movies.

Coupled with the fact that there are so many stars, the publicity efforts are obviously much more powerful than "People on the Journey".

In fact, there are many movies, why invite stars?

It doesn't mean that if there are many stars, it will be a hit. After all, there are countless movies with many stars that are made into bad movies.

But there are many stars, but it definitely has a huge advantage in publicity.

Because the star itself is the highlight.

So in this regard, "People on the Journey" is much worse.

It's not that "People on the Journey" can't afford to hire celebrities or something, in fact, among the two leading actors in "People on the Journey", Xu Shang himself is considered a relatively famous star.

But for the role of Niu Geng, this doesn't mean that the effect will be better if you invite some big-name stars!

Although there are quite a few celebrities who make guest appearances, they cannot be used as the focus of publicity after all. During the Spring Festival, who doesn't have enough celebrities?

Although "People on the Journey" took a look at the hot spot of the Spring Festival travel tide when it was promoting, but today, to be honest, this kind of hot spot is no longer a hot spot.

Because the Spring Festival travel is as congested as ever, but compared with the previous years, the economic strength of every household is getting higher and higher, and private cars are everywhere, so this hot spot is really not that hot.

In fact, even Wang Yifan himself didn't have much expectations for the box office of "On the Journey". After all, in his previous life, this movie didn't have a high box office.

So naturally, Times Light and Shadow, although they have expectations for this movie, but the cast is there. For this reason, they finally decided to follow the conventional route of publicity.

The publicity and release of a movie has a lot to do with the box office expectations of the movie.

For example, for a movie with a potential of 100 million box office, it is impossible to announce a budget of 100 million, right?

For any movie, before making a publicity plan, there will be an expected goal, how much box office, how much budget, etc. and so on.

In fact, at the beginning, "People on Journey" still attracted a lot of attention, but after figuring out the lineup and cast of this movie, several other giants did not take this movie too seriously up.

Even though the screenwriter of this movie was Wang Yifan, they still didn't believe that such a low-budget comedy movie with no big hits could become their strongest opponent for the Spring Festival.

Moreover, this time, "People on the Journey" is also a bit like a hedgehog, after all, there are two giants behind it.

Moreover, this is the first movie after Times Light and Shadow and Huaxin joined hands. Since the threat is not big, then don't stare at it. After all, Huaxin and Times Light and Shadow are not vegetarians. Sao!

Therefore, several giants that have movies released during the Spring Festival this year have all aimed at other stronger competitors.

In terms of publicity, "People on Journey" is relatively low-key. Of course, this low-key is only compared to other movies in the same period.

In fact, it is impossible to say that there is no box office expectation for "People on Journey".

For Times Light and Shadow, the expected box office for this movie is 500 million!

This number is actually a very high number.

You must know that "People on the Journey" is a real low-cost comedy movie.

The cost is less than fifty million!

And most of them are publicity costs.

Therefore, this number is already estimated by Times Light and Shadow, towards the best development trend.

"500 million? Is it too much or too little?" Zhang Zirong asked Wang Yifan curiously.

Wang Yifan shook his head and spread his hands, "I don't know either!"

"Isn't this movie your idea?" Zhang Zirong wondered.

Wang Yifan smiled and said: "How should I put it? The lower limit of this movie is low, but the upper limit is very high. The main reason is that this movie is a bit too traditional. I don't know if the current audience likes this type of traditional comedy. Of course, Another point is that it also depends on how your competitors are doing.”

"Do you want to go to their premiere?" Zhang Zirong nodded and asked again.

Wang Yifan stroked Zhang Zirong's increasingly pregnant belly, and said with a smile: "I'm all back, so it's good to go and see how good my opponent is, and this year is very interesting. It can be said that the big directors just missed the Spring Festival collectively. Therefore, these few films this year can be said to a large extent to represent the strength of the successor directors in the Huaguo film circle, so of course I will go and see them."

 …

Don't look at the tense relationship between Ahri Media and several domestic giants, and Times Light and Shadow are even more out of their minds in the media.

While accusing Ari Media of breaking the rules, he said that this is the normal business operation of Ari Media. Moreover, Times Light and Shadow cannot keep people by themselves, so it is themselves who should reflect.

Anyway, the war of words between the two sides has never stopped.

But in private, everyone is actually harmonious.

For example, "Origin", such as "Glory of the Tang Dynasty" and other film premieres, not only invited Wang Yifan, but also invited Dai Xinyue and others from Times Light and Shadow.

Whether to go or not is another matter.

Of course, most of the time, even if you don't go in person, you will send someone to represent you.

This is also the unspoken rule in the circle.

This year is very interesting. The Spring Festival shows are all representatives of the backbone of the new generation of directors.

For example, Wansheng Universal is the first director of the new generation of Hong Kong Island, Tang Tian.

For example, Meng Ke, who is known as Chen Hang's disciple and the next big director of Tang Kyushu in the prosperous Tang Dynasty.

And the director Yang Qing, who was recruited by Ari Media from the New Star Director Project.

It can be said that this year's goal is very clear, that is to step into the threshold of great directors through the Spring Festival!