The Director of Music Department

The film market is so good that anyone with a little capital wants to get in and get a share of the pie. The same is true for Canxing. Although Canxing was a record company in the early days, it has gradually developed into a comprehensive entertainment group.

It's just that Canxing is relatively strong in music, but not as good in film and television.

I don't know if it's a narrow road to Yuanjia, or it's really just a coincidence, a coincidence, an absolute coincidence.

Canxing also invested in the shooting of a film called "Dancing World", which was inspired by Wang Yifan. The actors of "Dancing World" are all Canxing's own idols.

"Dancing World" is a fan-oriented movie, because this movie includes several major idol groups under Canxing.

Canxing's ambitions for this film are not small. Canxing's biggest advantage is that he has many idol singers and groups under his banner, and these are the guarantees of traffic.

Therefore, the schedule of "Dancing World" is also set for the Lunar New Year file, and it will be released on December 31.

And "Father" also happened to be released on this day.

Although there were several other films in the same period, only Wang Yifan's "Father" was released on the same day.

It can be said that they are natural competitors. Even if the two films are of completely different types, but they are released on the same day, this is enough.

However, the promotion of "Father" was huge. The previous three public welfare short films were linked together after the MV trailer of the theme song of the same name of "Father" was launched.

Especially the song "Father", after landing on the music platform, it is even more outstanding. Not only has it been well received by music critics, but also has almost zero negative reviews among fans.

The number of auditions reached nearly 10 million in just one week. It can be said that the promotion strategy of "Father" has achieved superhuman expected success.

Just look at the comments below the song "Father".

"I'm crying, I miss my dad so much!"

"On the day of the release, I must take my father to see it!"

"As expected of Wang Yifan, the three public welfare short films are all so good, the film is definitely not bad."

"Just because of this song, I'm definitely going to watch a movie."

The number of comments exceeded 500,000, and the sales and audition volume of "Father" also occupied the top of the charts.

The atmosphere created by the previous three short public relations advertisements, and the hot topic, perfectly connected to the movie "Father".

And the song "Father" received rave reviews not only from ordinary fans, but also from many celebrities.

Call this a song that sings to the heart of every child.

Wang Yifan and Sheng Tang are naturally very satisfied with the effect of this kind of publicity. Now it can be said that everything is ready and only owes the east wind.

But some people are happy while others are sad, especially Canxing's "Dancing World" which is scheduled to be released on December 31st.

The publicity, exposure, and attention of the movie are related to how many people will be interested in this movie, and will know that there is such a movie that will be released at this time.

As for the movies released on the same day, the two sides can be said to be natural competitors, either the east wind overwhelms the west wind, or the west wind overwhelms the east wind.

The key point is that although New Year’s Day is considered a New Year’s Eve, the peak period of this Lunar New Year’s Eve is the Spring Festival. The Spring Festival can hold many blockbuster movies in seven days, but the New Year’s Day is obviously not enough. This is a problem with the heat of the market.

Therefore, it is certain that the movies released at the same time will ebb and flow, especially the data on the first day of release. Only by one step faster can one step faster. What catches up from behind is after all only a very small possibility.

This is also the reason why, when the movie is released, various film companies will frequently use various means to attack and discredit the movies of the same period. This part of the potential audience will definitely be lost.

So it's normal to slander or something.

Maybe Wang Yifan is much worse than a quasi-billion director like Chen Hang, but compared to Canxing, it's the other way around.

But now, the promotional strategy of "Father" has further ignited the topic, which makes Canxing's side look extremely embarrassed. The money was spent, but the effect is quite mediocre.

On the one hand, it was because of the movie "Dancing World". After all, they were all idol groups, and it was their first time making a movie. Although the popularity was quite high, it was the hardcore fans who would really support it.

On the other hand, there is the issue of publicity. The set of publicity for "Father" has been smashed. It can be said that not only other movies in the same period as "Dancing World", it is also difficult to compare with "Father" in terms of publicity.

On Mango TV, the crew of "Dancing World" just finished recording a program.

Back at the hotel, Zhou Tianming stood up and came to the door of director Meng Ke's room. After hesitating for a moment, he knocked on the door of director Meng Ke's room.

Why hesitate? This starts with Meng Ke. Meng Ke is a female director. She is forty years old this year. The so-called thirty is like a wolf and forty is like a tiger.

Unspoken rules are gender-neutral.

That's why Zhou Tianming hesitated, because he knocked on Meng Ke's door, and at this point again, it's hard to say that she wouldn't think about it, after all, he sent it to her door.

The door opened, and Zhou Tianming groaned inwardly, because Meng Ke actually came out wrapped in a bathrobe to open the door.

Seeing Zhou Tianming's little fresh meat, Meng Ke's eyes flashed with light. Well, in fact, it was because Zhou Tianming was outside the door just now, so Meng Ke came to open the door without changing his clothes.

"Come in." Meng Ke glanced at Zhou Tianming with a smile on his face.

"Director Meng, did you disturb your rest?" Zhou Tianming asked as he walked in.

"No, you came just in time, come and blow dry my hair." Meng Ke untied the towel wrapped around his head and said to Zhou Tianming.

Zhou Tianming was stunned for a moment, seeing Meng Ke looking at him with a smile on his face, he still walked over and helped her to blow-dry her hair.

As a result, as soon as he lowered his head, he saw something he shouldn't have seen. Well, Zhou Tianming suddenly felt that, apart from being a little older and a bit average-looking, Director Meng Ke was fine in other respects.

 …

The next morning, when Zhou Tianming woke up, he felt that his whole body was about to fall apart, especially his old waist, which was so sore.

It's just that he forgot to say what he wanted to say last night. It's not that he didn't want to say it, but that he didn't have a chance at all.

"One day's plan lies in the morning, do you want to do it again?" Meng Ke looked at Zhou Tianming eagerly and asked.

"Ahem, I still don't want it anymore. I actually wanted to talk to you because I had something to say, but last night I gave..." Zhou Tianming was in a bad mood, and he was going to do it again, he was almost done what.

"Oh? Tell me." Meng Ke wasn't dissatisfied with Zhou Tianming's refusal. After all, Zhou Tianming had dedicated himself last night. Although his combat effectiveness was a bit weak, she was still satisfied.

"I have an idea about the promotion of the movie," Zhou Tianming said.

"Well, buckle it for me." Meng Ke said with his back to Zhou Tianming.