The Director of Music Department

The public service advertisement short film "Are you a stranger to your parents" was a great success, and it also gave Wang Yifan and Shengtang Kyushu greater confidence.

With the help of public service advertisements to publicize the planning of the film, it was initially successful.

Of course, the idea of ​​"Are you a stranger to your parents" itself is also the basis for the success of this plan.

Therefore, the second round of public service advertisements can also be launched along with the trend.

The popularity of the topic and the atmosphere created by "Are You a Stranger to Your Parents" cannot last for too long, so we must strike while the iron is hot and launch a homogeneous public service advertisement again to perfectly bridge this issue. hot topic.

For the second public service announcement, Wang Yifan didn't just find someone else, but directly asked the hero and heroine of "Father" to act.

Li Junsheng and Yan Nini play the father and daughter of the public service advertisement respectively.

It's just for subtlety, not only that, the third public service advertisement will also be Li Junsheng and Liu Anran.

"Father" has basically been filmed, and the public service advertisement is only a short film after all, so it is no problem to shoot it directly in the crew, and it saves a lot of work.

As for the release of short commercials, Wang Yifan is not worried. At the end of the year, every TV station has a rigid requirement to broadcast public service advertisements. Moreover, Wang Yifan believes that it is not difficult to find public service advertisements based on his classic provocative public service advertisements from two previous lives. out of the platform.

Of course, although it can be said that these three short public service advertisements were all shot to promote the movie "Father", when looking for a broadcast platform, they must be discussed according to the short public service advertisements.

Because these three short public service announcements will not have any promotional information about "Father".

For public service advertisements on TV stations, there are rigid regulations on how many and how long they need to be broadcast every year.

Generally speaking, public service advertisements are filmed by TV stations themselves or commissioned by third-party companies.

There are very few such things as outsourcing public service advertisements, and in fact, most of the time, advertising companies will not go out to shoot public service advertisements to sell, because firstly, it is impossible for TV stations to spend a lot of money to buy public service advertisements, and secondly Come on, the cost of shooting public service advertisements is actually higher than that of ordinary advertisements.

Especially for public service advertisements with plots, the cost is often not low.

But don't think that public service advertisements really have no profit value for TV stations. In fact, a good public service advertisement can have a considerable invisible impact.

It's just that it is difficult for satellite TV to compare with China TV in this regard, because China TV even has a special public service advertising department.

This time, Tang Kyushu did not continue to look for Huaxia TV, because in fact, Huaxia TV rarely entrusts third parties to produce public service advertisements, and Wang Yifan was only responsible for providing Creativity, filming and so on are all handled by Huaxia Television itself.

Shengtang Kyushu is looking for Zhonghai TV this time.

The advertising department of China Overseas TV Station, after reviewing the two commercials, immediately made a decision to win the two public service advertisements.

Of course, this is actually a transaction. The two short public service advertisements are of course broadcast to Zhonghai TV Station for free. However, Shengtang Kyushu signed a movie promotion contract with Zhonghai TV Station at the same time.

And Zhong Hai TV station is also very good, probably because of the high quality of the two short films, it has decided to broadcast the two public service advertisement short films in a row!

In the next half month, it will be broadcast at least twice a day, and at least one will be broadcast during prime time.

In fact, to put it bluntly, for China Overseas TV, no matter how good the public service advertisement is, it is difficult to bring them direct benefits. The real deal is the film promotion and advertising contract.

Dai Xinyue just came back from a business trip, got out of the car, took her luggage, entered the community, and when she got home, she put the suitcase in the entrance, turned on the air conditioner to keep warm, and took a hot shower first. Washed away the smoke and exhaustion along the way.

After taking a shower, she came out refreshed, opened the suitcase, took out a stack of documents from it, and sat on the sofa.

If Wang Yifan saw it, he would be surprised, because this document was actually about Wang Yifan.

Times Light and Shadow was in turmoil at the top during this period, and Tianfang struck hard, poaching away an important senior figure of Times Light and Shadow, which severely damaged Times Light and Shadow's vitality.

For a comprehensive cultural and entertainment group that integrates theaters, film and television production, music, etc., Times Lighting used to be at the forefront of the five giants in Huaguo.

Only this time, the veteran of Times Light and Shadow also took away the two directors of Times Light and Shadow and their teams and switched to Tianfang, which can be said to make Times Light and Shadow extremely embarrassing.

This is also the reason why Dai Xinyue suddenly became interested in directors of the new generation like Wang Yifan. If it was the light and shadow of the previous era, to be honest, Wang Yifan is really not bad.

In this information, there are not only Wang Yifan, but also Wu Tianxiong and Wu Han.

Currently the most promising is Wang Yifan, and he is also the one with the most potential.

Dai Xinyue closed the file and sighed. Although Wang Yifan was the most promising one, it was obvious that Wang Yifan and Tang Kyushu had not yet reached the point of disintegration. It was a headache.

Pick up the remote control, turn on the TV and watch it.

When you are alone, watching TV may not really mean watching TV, sometimes you just want to listen to the sound, so that the environment you are in is not so quiet.

Appearing in the picture is a little girl and a man. Looking at the intimacy of the two, everyone can see that it should be a father and daughter.

The little girl handed her father a piece of paper, and the camera showed a close-up of the expressions of the father and daughter. The father had a happy smile on his face, and the daughter looked at her father.

Dai Xinyue was a little surprised, suddenly she picked up the file, flipped it out, and turned to the information page of Wang Yifan's new movie "Father".

Such a coincidence?

The hero and heroine are the same as Wang Yifan's movie "Father"?

"The trailer for "Father"?" Dai Xinyue was a little puzzled, but it didn't look like it.

This is a composition, the title of the composition is "My Dad"!

The immature child's voice sounded: "My dad is the best dad in the world."

The father, played by Li Junsheng, tilted his head and smiled at his daughter, and the daughter followed suit with a burst of crisp laughter.

The next moment, the screen changed, and the voice of the immature little girl sounded again: "Daddy is the most handsome."

In the picture, the father is combing his hair in front of the mirror, and then glanced at his daughter. The daughter gave her father two thumbs up with both hands.

Seeing this, Dai Xinyue couldn't help laughing, everything seemed so peaceful and warm, and she couldn't help but think of her childhood, and also thought her father was the most handsome.

The screen switched again, showing a pair of father and son, father and daughter holding big hands. These fathers wear the same suits and shoes, and look like successful people, just like the little girl's father. It's just that the suits of the other fathers are black, while the color of the little girl's father's suit is brown, which seems to imply that he is different from them.

The camera returns to the scene of father and daughter holding hands and walking with a smile on their faces.