The Director of Music Department

115. Alternative publicity strategies (9/10)

"Public service advertisement to promote a movie?" Chen Hanming looked at a loss, because there was really no precedent for this.

"Promote fatherly love, motherly love, and parental love through homogeneous public service advertisements, and create such an atmosphere, and then use the theme song of the same name of "Father" to connect to the movie." Wang Yifan explained.

"But there is a problem. In this case, public service advertisements need ideas that can resonate with the public. Are you confident?" Chen Hanming immediately grasped the point.

Wang Yifan's idea is not impossible, but first of all, you need to make public service advertisements popular and successfully attract the attention of the public. The publicity strategy will be greatly reduced.

In fact, this method is not uncommon. Many movies, especially some movies with special themes, usually use some events or other media to create a related topic before the movie is released, so that the public can start If you are interested in this topic, and then at this time, to promote the movie, the audience's attention on that topic will be transferred to the homogeneous movie.

For example, before the release of "Taken", the real news about the kidnapped girls was unearthed to attract the attention of the society, and then they took the opportunity to promote the movie, so that the attention could be perfectly transferred to the movie.

It's just that public service advertisements also need wonderful ideas, otherwise, how can you make this advertisement accepted by the public?

For Wang Yifan, this is really not a problem. He still remembers those classic public service advertisements in his previous life very clearly.

It was probably to compensate Wang Yifan for mentioning "Father", so this time, Kyushu in the prosperous Tang Dynasty was very powerful, and actually contacted Huaxia TV. After seeing the creative plan submitted by Wang Yifan, the public service advertising department of Huaxia TV actually passed it. The planning of this creative public service advertisement.

Zhang Rou feels that she has been very lucky recently. Not only did she find her childhood sweetheart's younger brother, but she was also lucky enough to be selected to participate in a special program on the TV station. And it's also a program on Huaxia TV.

In a studio of Huaxia TV Station.

There are four lucky viewers who came to record the program this time, and Zhang Rou is one of them.

"Are you lucky viewers too? My name is Tang Yi." One of the young lucky viewers said.

"Zhang Rou."

"Roxin."

"Xu Mengran!"

"Do you know what program we are going to record this time?" Tang Yi asked.

The other three shook their heads, Zhang Judao: "Yeah, it's a very mysterious feeling. I was a little worried before. If I had scripts, I wouldn't be able to memorize the lines, but I don't have anything."

Xu Mengran: "Yes, I was a little worried at the beginning, but now, even though I don't have a script, I'm even more nervous. I don't know what kind of program it is."

Luo Xin lifted his glasses frame and said: "I asked the staff, and the staff said that this should only take one afternoon, and it might not even be necessary, but they didn't tell me what program it was, but it shouldn't be too much. Disaster."

"I hope so."

At this time, the staff came over and smiled and said, "Please follow me."

Under the guidance of the staff, the four sat in front of the camera with full of doubts.

"Don't be nervous, relax, I just ask you a few questions, and you just answer truthfully." The director said kindly.

"Are you ready?" the director asked.

"Ready!" The four looked at each other, then nodded to the director one after another.

"Okay, let's start then." The director said, and then gave the cameraman an ok gesture.

The recording of this program that made the four lucky viewers feel extremely mysterious has finally started.

The camera first showed the youngest Zhang Rou. Among the four, only Zhang Rou is a college student, and it can be said that she has not yet left society.

The director did not appear in the camera, but asked in front of the monitor: "Do you know your parents' physical health?"

Zhang Rou was stunned for a moment, she really didn't expect that the director would ask such a question, but what about the health of her parents?

Zhang Rou said shyly, "Health...should be pretty good, right? I haven't heard from them that there's anything wrong."

It's just that Zhang Rou was a little stunned in her heart, as if, probably, as if, she had never cared about this before, right?

Every time I make a phone call, my mother always asks me, whether I have enough clothes, how is the school food, etc., but she herself never seems to think about it or ask about it. kind of problem.

After Zhang Rou finished answering, the camera was on Luo Xin. Luo Xin was the oldest of the four, probably because he had worked for a long time and was relatively old, so it gave people the impression that The calmer one, but when he heard this question, he was also a little dazed.

He thought for a while and said: "Speaking of which, I really don't pay much attention to it, and they rarely talk about it. I have the impression that the two elders are in good health."

It's just that he sighed secretly in his heart, as if he hadn't talked about this topic with his parents for a long time.

It was Xu Mengran's turn: "I will ask occasionally, but they always say it's very good, so I don't have to worry, and they won't tell me until the procrastination can no longer be delayed."

Tang Yi: "They all have regular checkups. There should be no major illnesses, and they won't tell me about minor illnesses."

Basically, the answers of the four people are similar, and they hardly know the recent health status of their parents.

The second question: "Do you usually talk to them about work (study)?"

Tang Yi: "I've said it, but maybe they don't know it very well, because I'm in the IT industry..."

Zhang Rou pondered for a while: "I hardly tell them about my studies, after all, I'm in university, and it seems that I can't explain clearly, right?"

Xu Mengran: "I won't tell them many things. I remember. In winter, I once took a picture to show them, because I was wearing a short skirt and stockings. As a result, my mother called and said It took me a long time, and I feel (they) are a little OUT..."

Luo Xin: "Basically we don't talk about work."

Compared to the beginning, when the second question was asked, the four of them were not as nervous as before.

The third question: "Is there anything on your mind that you don't want to tell your parents?"

Xu Mengran: "I like dancing, but my parents are not very supportive, so when I was going to university, I didn't dare to apply for a dance major. They hoped that I would take the exam as a civil servant, or become a teacher, and then be stable. I hoped that I would I can go out more and see more,..."

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