The Director of Music Department

112. Weird Box Office Curve (6/10)

Zhang Weiming told his daughter a few more words on the phone, and then hung up the phone. He was in a very restless mood. Well, there was a feeling that Zhou Lang's ingenious plan made peace with the sky, and he lost his army after accompanying his daughter.

What the hell is my picture? Fuck!

Thinking of the joyful look of his daughter who has been raised for more than ten years, Zhang Weiming feels his heart hurts. You better not let me see that Yao Jie, otherwise...

A lot of people signed up for the "Looking for Xiaoxiao" activity, and the ratings of this episode of Zhonghai TV's program are not low.

But what discouraged both Wang Yue and Chen Shaojun was that the box office of "Little" was still tepid.

It has been officially released for four days. As a result, the daily box office is still more than 1 million. The daily box office of "Little" is neither rising nor falling, tepid, as if all the publicity has been in vain. Including the box office of the screenings, it has exceeded 10 million, but "Little" has spent more than 6 million on the promotional expenses alone, and the production cost is also less than 10 million, that is to say, according to this It is really too difficult to rely on the box office to pay back the box office trend.

On the Internet, the amount and popularity of "Little" has increased.

However, it was useless, and the box office of "Little" still did not improve.

"Little" was officially released for one week, and Wang Yue was notified to come over for a meeting.

"Director Wang, Mr. Chen." As soon as Wang Yue entered the door, he saw Wang Yifan was there.

"Since everyone is here, let's start?" Chen Hanming was in charge of hosting this small meeting.

The theme of this meeting is the issue of the follow-up release of the movie "Little".

"First of all, let me report the data performance of "Little" since it was released. Please take a look." Chen Hanming pressed the remote control in his hand, and the data of "Little" since its release appeared on the big screen behind him.

"The box office of the screening was 2.38 million, and the cumulative box office in the first seven days of the extended release was 8.92 million, with a total box office of 11.3 million."

"The average attendance rate after the extended screening was 33.8%."

Wang Yue sighed, his face was not that good-looking. This statistic cannot be said to be too bad, but it is definitely not good.

"I contacted the theater chain, because the attendance rate is not high, so although there are no blockbuster movies released recently, the theater chain is not willing to increase too many films next week. I hope everyone can understand this. .” Chen Hanming said and looked at Wang Yifan.

"Ahem, in fact, I think we can try to add some filming. It doesn't need to be too many, 200 screens are enough, and the number of scenes doesn't need to be too good, just ordinary. Have you noticed that although "Little" The attendance rate is not high, but it is very stable. It can be said that during the seven days of the first week, the ups and downs were very small, and the film schedule was basically maintained. If possible, I hope that some screens in other regions can be added. Give it a try. Will the attendance rate be reduced due to the increase in movie schedule?" Wang Yifan asked after pondering for a moment.

After listening to Wang Yifan's words, Chen Hanming took another look at the attendance rate for the first four days. It was indeed as Wang Yifan said.

He also understood what Wang Yifan meant. Some movies are difficult to hit, but they can walk a long and smooth curve, and the current "Little" seems to have this kind of symptom.

"If it costs 200 yuan for the screen, I believe there should be no problem." Chen Hanming still nodded in agreement.

Two hundred yuan for a screen is not too much, and Wang Yifan didn't ask for a golden screening, so he believes that there should be no problem with the theater chain.

"The publicity is good." After the meeting, Wang Yifan said to Wang Yue with a smile.

But Wang Yue showed an ugly smile and said: "Don't comfort me, I know, I screwed up again."

"Don't put too much pressure on it. It's too early to say it's screwed up. I have confidence in "Little". Let's watch it next week. Maybe a miracle will happen?" Wang Yifan didn't blame Wang Yue It means, after all, movies are a high-risk investment in themselves, and if "Little" really fails, he is also partly responsible, after all, the script is written by Wang Yifan.

"Let's hope." Wang Yue didn't have too much expectation.

 …

"Little" is still tepid. However, what is interesting is that the number of films has increased a little, but the attendance rate remains the same, not increasing or decreasing, and remains at about 30%.

However, "Little" was originally an unremarkable film in the film industry and even in the entertainment industry.

Although the previous "Looking for Little" event was well planned and attracted some attention, it didn't seem to have any effect on the box office.

As a result, "Little" was officially released on the first day of the second week, which is also the first day when the film schedule increased.

The daily box office reported 2.28 million!

This number made Chen Hanming scratch his head. Could it really be a long-term journey?

2.28 million is indeed inconspicuous, and the attendance rate is not high, but the key point is that the number of screens has increased, but the attendance rate has not decreased.

Therefore, Chen Hanmin contacted the theaters and asked them to arrange a few more shows. Although the film schedule cannot continue to increase too much, the number of shows can be fine-tuned depending on the situation.

As a result, what was surprising was that on the ninth day, the number of shows increased by about 10%, but the attendance rate was still stable, at about 30%.

The daily daily income was 2.52 million.

Chen Hanming also didn't quite understand the data. That's why people like Chen Hanming and Wang Yue who have a stake in this movie will pay attention to it. The outside world didn't pay attention to this movie at all.

In the eyes of many people, "Little" is already a failed work.

However, "Little" is destined to be an unconventional film. In the next few days, it is still as stable as a dog, and the attendance rate still does not rise sharply, but it does not drop.

For the entire second week, the total box office of "Little" was as high as more than 16.8 million, and the total box office also reached 28 million.

Such a weird box office curve, not to mention Wang Yifan, Wang Yue, even Chen Hanming, who has seen a lot of box office data of various movies, is completely unable to predict what the final box office will be.

Of course, it is impossible to continue to expand the film schedule, because in the future, many new films will be released, and although the box office data curve of "Little" is a bit weird, it is a fact that the attendance rate is not high.

What's even more weird is that "Little" treats people equally no matter it's a weekday or a weekend, which is even more incomprehensible.

And who knows, will the box office of "Little" drop sharply in the third week?

But in the third week, the film schedule of "Little" remained unchanged, the average attendance rate dropped a little, and the daily box office also dropped, but the drop was only about 10%.

On Monday of the third week, the daily box office of "Little" was reported at 2.02 million, and in the next few days, it was a straight line again.

When the third week ended, the total box office of "Little" had already broken through the 40 million mark. The key point is, if you look at the current box office decline of "Little", it's really hard to predict the next box office. what.

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