The Director of Music Department

The screening of "Little" was not the instant hit that Wang Yue expected.

In terms of word-of-mouth, although it is not bad, the evaluations of the media and film critics are mixed.

The ratings of "Little" on the audio-visual website, as the number of screenings increased, the number of people who participated in the ratings gradually increased a lot.

From the initial nine points, it began to drop to 7.2 points.

The word-of-mouth of this film can only be said to make Wang Yue mixed.

Just like Zhang Weiming's film review and Tian Lai Yiqu Jiujiu's film review, most of the people who like this movie like the song "Little", and most of them give very high evaluations.

"Thinking of the little girl I used to be, I remember playing hide-and-seek once, they hid, I looked for it, but in the end, they all ran home, and I was left alone looking for it, and finally cried , and then she showed up to me with a piece of candy and told me not to cry."

"When I was young, someone said that I would marry me when I grew up. I just went to her wedding last week. Unfortunately, the groom is not me."

"Unknowingly, the single looped. When watching a movie, I couldn't help crying several times. It is probably difficult for people who have not experienced such a thing to understand this feeling."

"The first time I heard "Little" was in the middle of the night. At the beginning, I just listened to it. After all, I was just looking for songs to listen to when I was bored. I am not Lin Anru's fan.

But I didn't expect that as soon as I heard half of it, I couldn't help but burst into tears, and then started to listen to the self-abuse process of looping and crying.

In my opinion, "Little" in the movie is more touching than "Little" in the song. The story unfolds slowly like a scroll, and the characters in the story are like a key to unlock the lock of my yellowed memory. My heart is inexplicably sad, inexplicably sad.

I think of the boys I grew up with when I was little. With a delicate appearance, but a bit mischievous, he always likes to play tricks on me, and even made me cry many times. Every time he sees me crying, he will stand at a loss and say nothing, trying hard to make me laugh...

But now I can only ask one question from a distance: After so many years, don't you come here unharmed? "

These are all movie fans who gave "Little" a high score, while some people gave "Little" a very low evaluation.

"Probably because I don't have that kind of childhood experience, so the movie is really not interesting. From the beginning to the end, there is no ups and downs. It seems that I am still not suitable for watching this kind of movie. The songs are mediocre, and the movies are mediocre."

"Let's go straight, the story is okay, but it's okay, there are no shortcomings, and there are no bright spots, and the whole process is unimpressive."

"The song is not bad, but the movie, I'm a little baffled, it's barely a pass."

"It's a mess, an inexplicable person, an inexplicable story, I was also inexplicable after reading it, and almost fell asleep."

"It's not as good-looking as I imagined, but it's not too bad. At least it's finished telling a story, there's nothing mysterious about it, but it's still very mediocre."

The idea of ​​using Dianying to release word-of-mouth can be said to have failed.

Wang Yifan was not that disappointed. After all, you can't expect to kill all directions with just one movie. The cost of "Little" is not high, so, judging from the current situation, after the expanded screening, plus various It is no problem to pay back the original copyright, but Wang Yue is a little disappointed.

Although he didn't expect to be able to soar into the sky, at least he still has high expectations for this movie.

After a week of screenings, "Little" is still lukewarm. It is naturally impossible for Kyushu in the prosperous Tang Dynasty to give a good film arrangement. In the end, the treatment is no more than the same as the original "Lilac".

500 theaters, there will not be too many shows. It can even be said that if it is not because of the song "Little", it is not because of the fact that this movie is Wang Yifan's. I am afraid that it will not be accepted by Kyushu in the prosperous Tang Dynasty. Announcement of the movie.

So, naturally, Wang Yifan had to pay for the publicity budget.

Wang Yue sat in front of Wang Yifan with some anxiety. He came to ask Wang Yifan to increase the publicity budget. The previous budget had already been spent, but the box office and the response were not very good.

"Little" is screened for a week, and the box office is about hundreds of thousands per day, and half of these are free tickets, so Wang Yue is so worried.

"How do you plan to carry out follow-up publicity?" Wang Yifan did not refuse. After all, although "Little" is Wang Yue's movie, it is also his movie, and it can be regarded as his first attempt. Of course, he doesn't want this. Movies fail.

But good steel should be used wisely, and pure publicity has no meaning for the current situation of "Xiao Xiao".

"We've discussed it and plan to launch a 'Looking for Your Little' campaign..." It was Chen Shaojun who spoke, and he explained their plan.

In fact, the plan is not troublesome, but it will cost a lot of money. The "Find Your Little" campaign aims to help netizens find the "little childhood sweetheart" they have lost contact with or haven't contacted for many years through the Internet.

"But have you ever thought about how many successful cases there are in such activities?" Wang Yifan asked after a moment of thought.

"We only need to find a few successful cases. After all, our purpose is to create topics for "Little", and I think the media will be interested." Wang Yue said.

"What about the budget? How much more do you need?" Wang Yifan asked.

"Two million should be enough." Wang Yue glanced at Chen Shaojun and said.

"Yes!" Wang Yifan nodded.

Seeing Wang Yifan nodding his head, Wang Yue couldn't help being a little excited.

The film is not finished after it is shot. To some extent, publicity is more important than filming, and the current situation of "Little" is not good, so he is also worried that Wang Yifan will not continue to invest. After all, if " If the box office of "Little" can't explode, then the money invested in it will be tantamount to wasted money.

Although the cost of "Little" is not high, the publicity expenses spent before have exceeded the cost, but these days, if the movie wants to sell well, publicity can be said to be very important, because the movie release has a cycle , The smell of wine is also afraid of deep alleys.

Of course, Wang Yifan also hopes that a miracle will happen, besides, 2 million is really nothing to him now.

Of course, he will not throw money unrestrainedly.

The screening of "Little" did not achieve the desired effect, so naturally there was no need to continue the screening.

Wang Yifan did not intervene in the promotion of "Little", but let Wang Yue and Chen Shaojun handle it himself, and he was only responsible for paying the money.

"Little" was officially extended, and no premiere ceremony was held.

More than 500 theaters reported a box office receipt of 1.68 million on the first day, with an average attendance rate of about 30%.

This data is actually not too bad, but it certainly cannot be said to be good.

:. :