The Creator of the Second Dimension

According to incomplete statistics as of July 1, the revenue of "The Garden of Words" is close to 1.5 billion. Due to the lack of schedule, when the movies released in other theaters have already been released in the same period, "The Garden of Words" It can also generate some income every day.

With a box office revenue of 1.5 billion, it ranks 30th in the box office records of Chinese local movies. It is also the highest-grossing 2D hand-painted animation movie and the second-highest-grossing animation movie.

As for the first place, it is the 3D animation "Crazy Toy City" of Jingping's Neverland Studio, with a box office of 1.8 billion, ranking 25th. With such a high box office, it is considered unrepeatable by relevant people in the industry. In fact, in the past few years, "Crazy Toy City 2" and "Crazy Toy City 3" by Neverland Studios have been released one after another, but the box office has not exceeded 10. The third film was released last year, with less than 500 million.

As a special type of film, animation seems to have inherent disadvantages. It is different from other films in terms of audience and performance.

For example, those stars with box office appeal have no room to appear in animated films. In this regard, Neverland Studios adopted the practice of using famous actors as voice actors, but their influence is limited.

The second is the problem of positioning. Most of the works of Neverland Studio are positioned as family movies, which are more suitable for watching with children. To a certain extent, the target group has been locked, but some young audiences have also been lost. Back then, "Crazy Toy City" The reason why it became popular is also related to the fact that the brand-new character design has attracted young audiences.

It can be said that the reason why "The Garden of Words and Leaves" can be sold at this level is that it is difficult to replicate.

First of all, it is released online, the platform is highly targeted, and it has a reputation accumulated by many animation works. For animation lovers, fantasy animation and martial arts directors are like the attraction of top stars to fans. Hatsune Video Network launched in early June. The number of registered users has reached nearly 60 million, the average daily activity is close to 100 million, and monthly paying users exceed 50 million. This ratio is very scary, which means that the registered users of Hatsune Video Network are basically paying users, and There is still great potential for user growth. Under such circumstances, the payment rate of "The Garden of Words and Leaves" is extremely high.

The second reason is very real, that is, the ticket price is cheap.

Ten yuan for big members, twenty yuan for non-members, it’s almost the same as Baijian, and you can watch movies without leaving home, following the trend of the Internet age. The income of members has already reached hundreds of millions, not including other income indirectly brought about by the influx of new users.

Such a cheap ticket price is due to the network broadcasting. The cost of Hatsune Video Network is almost negligible, and there is no need to share the bill with other companies. Therefore, such a cheap ticket price can be used to attract viewers.

Even if it is so cheap, the income of "The Garden of Words and Leaves" is estimated to be much higher than that of "Crazy Toy City", after all, it is basically free.

In fact, according to Xu Rui's point of view, "The Garden of Words" is profitable even if it only has a box office of 500 million, because the traffic and users behind it are long-term benefits.

More importantly, Xu Rui took this opportunity to figure out Huaxia's taste for animated films, and became more comfortable with subsequent creations.

Of course, Xu Rui has no time to worry about creation now.

In the special care ward of the hospital, Yi Qianqian was lying on the bed, and Xu Rui who was beside him helped peel the apples. He was very careful, and the apple peels were connected in one strip, and did not break after peeling.

There is a fresh and elegant flower in the vase on the bedside table, blooming quietly just like Yi Qianqian.

"Hey, they're all here, let's do a routine inspection."

The doctor on duty knocked on the door and came in, just in time to see Xu Rui, she pursed her lips and said with a smile.

The examination was finished quickly. The doctor briefly asked about Yi Qianqian's condition, listened to the fetal sound, and left.

This is a special care ward, with a single room, complete facilities, and 24-hour care by dedicated personnel. However, since Yi Qianqian was admitted to the ward to wait for delivery, Xu Rui was equivalent to living in it, every day Most of the time, I spent this kind of company with Yi Qianqian, and only after I went back at night did I have time to deal with work issues.

This is the Department of Obstetrics and Gynecology, and the hospitalized are all pregnant women waiting to give birth. They usually like to sit and chat together when they have nothing to do. Over time, Xu Rui's name has also spread among them. Everyone knows that there is a wife-loving woman in Ward 201. Xu Rui, made some young expectant fathers who are usually neglected occasionally be compared.

"I've already thought of a name."

Xu Rui watched Yi Qianqian eat the apple, and then said.

"tell me the story?"

Although Yi Qianqian's stomach was puffed out, she still remained calm. Hearing Xu Rui's words, she leaned forward a little, as if she wanted the child in her belly to listen to her future name and judge whether it was good or bad.

"The boy's name is Xu Yi. He took the combination of our two surnames. Yi is Go. I hope he can control the game of life."

Xu Rui spoke, seeing that Yi Qianqian didn't speak, he continued.

"Girls, my name is Xu Jianjia. Jianjia is green and white dew is frost. The so-called Yiren is on the side of the water."

Seeing Xu Rui's agitated look, Yi Qianqian couldn't bear to criticize, so she just nodded silently.

It is said that many people like to find some Fengshui masters to calculate their names, but Xu Rui doesn't believe in these things, and Yi Qianqian doesn't care much, as long as the name is catchy and pleasant.

Xu Rui didn't check the gender of the fetus in advance. In his opinion, boys and girls are the same. Of course, Xu Rui still asked the doctor. Yi Qianqian has only one child in her stomach. If he wants to have both children, he has to continue to work hard.

The due date is in mid-July, and there are two weeks left, but it may be earlier or later. Xu Rui is trembling, walking on eggshells, for fear that there will be something wrong.

thump thump——

There was a knock on the door, and after getting consent, the door of the ward was opened, and there was an unexpected face.

Han Qingwen and Li Xue walked in cautiously with some fruits for visiting patients, for fear that their footsteps would disturb the baby's sleep.

"I heard from your cousin that she would come over today."

Xu Rui got up and pulled two chairs for them to sit down. Li Ruoxuan, who was far away in a foreign country, learned about Yi Qianqian's due date, so she asked her cousin to come and visit her to show her affection.

After chatting for a few words, Yi Qianqian asked Li Xue to listen to the voice of the child in her stomach, only to see Li Xue put her ears on Yi Qianqian's stomach.

Of course, Li Xue basically couldn't hear any special sounds, just when she was trying to identify the movement of the fetus, there was a slight tremor suddenly.

"He kicked."

Li Xue raised her head in surprise. This feeling is very strange. A life is born from nothing, gradually conceived, and becomes an independent individual like you and me. For a moment, Li Xue felt that the greatest thing in the universe is nothing. However, compared to the movement of the stars, annihilation and rebirth, the small miracle created by this tiny mortal seems to be more exciting.