Technology Bigshot

Facing Thomas, Ren Hong complained, although he is not a filmmaker, he is very aware of the current film market, "Mr. Thomas, you also said that it was before the birth of the 'virtual world', and now the offline cinema IMAX, giant screen, 3D, etc. The screening halls are closing down every day, and only the PV screening halls are still struggling to support it, and it is estimated that only the PV screening halls will become the last frontier of offline cinemas, and it is still lingering."

"But..." Thomas said.

Ren Hong ignored him, and continued: "Offline cinemas have shifted to online, with the 'virtual world' online personal digital screening room as the mainstream, and the change in screening mode also allows your producers to get a higher share. According to me We know that in the current film industry, online theater companies with 'virtual world' as the mainstream only get 24% of the revenue share, while You Universal, as the producer and distributor, occupies 76% of the box office share. That is to say, even With an investment of US$700 million, the total box office of US$1 billion can recover the cost."

The huge changes in the film industry have to mention the "virtual world".

Since the birth of the "virtual world", the impact and changes on the film industry have been almost subversive. Offline movie theaters are gradually disappearing. Theater companies know this is an unstoppable trend, but they respond quickly. Major theater companies New online cinema companies have been established in the "virtual world", while keeping pace with the declining offline, and the development of the times has brought about the beginning of online personalized private customized screening rooms in the "virtual world". It became popular on a large scale and gradually replaced offline movie theaters.

Since the birth of the "virtual world", the number of screening halls around the world has stopped growing and has begun to show a downward trend. Today, the privately customized screening rooms on the "virtual world" line have surpassed offline cinemas. It has reached a market share of 57%, and is steadily rising with the further popularization of perception helmets.

It is almost certain that offline theaters are destined to be launched on the stage of history, and PV screening halls are also short-lived. Ren Hong obviously expected this, so Gao Yue proposed to set up a branch company but was rejected. For theater companies, the luck of the misfortune is that the investment cost of the PV screening hall has been recovered over the years, but it is almost equivalent to working for nothing. In fact, it is still a blood loss. At that time, he was suddenly included in the elimination ranks and felt like crying without tears. Now I don’t know how many theater companies are yelling at Matrix Technology (Ren Hong) as a "scheming bitch" behind their backs.

In the film industry after a huge change, the online private customized screening room in the "virtual world" has increasingly become the main source of income for the movie box office.

On the other hand, online cinema companies only need to invest in website operation and maintenance because they do not need to invest a lot of hardware costs. The low investment has also led to a reduction in box office revenue, and the negotiations with producers and distributors have also fallen into a passive position.

However, there is still a big change. There is no such thing as a movie that must be released after a certain period of time in online theaters. In other words, as long as consumers purchase movie tickets, the content will be pushed to consumers’ private screening halls. It can be watched afterwards, even if there is nothing wrong with the film industry that was released a few years ago.

That is to say, after a movie is produced, it will always be released. There is no such thing as offline theaters being downlisted. Moreover, the movie tickets purchased by consumers are only valid for one day. After 24 hours, if you want to watch it again, you have to buy it again. However, the behavior of theater companies and distributors to steal money has also been protested by movie audiences. In the end, as long as new regulations are introduced, everything can be permanently free after repeated purchases of five movie tickets.

The private customized screening room in the "virtual world" has no downgrades and almost makes a movie always have the ability to sell, which is an unparalleled advantage.

As Matrix Technology is the creator of the "virtual world", every virtual network company operating and doing business on this platform has to draw part of the profits from it, and online cinema companies are no exception. Matrix Technology does not engage in movies. The industry is also making money from movies. Although Internet companies in the "virtual world" call Matrix Technology an unscrupulous vampire and moth, there is one point that is unanimously praised by all companies, and that is the anti-piracy ability and the protection of intellectual property rights.

There is almost no piracy on the "virtual world" network. Matrix Technology not only severely cracks down on organizations or individuals who engage in related copyright profits without legal authorization, but the efficiency of the investigation is also incredible. Although I don't know how Matrix Technology does it , but it is an indisputable fact that the vital interests of the copyright party are safeguarded.

In terms of anti-piracy, the gap between the "virtual world" and the traditional Internet is almost one world at a time.

Thomas thought for a moment, then asked: "Mr. Ren, how do you think the distribution is reasonable?"

Ren Hong said succinctly: "At your request, an additional 25% of the box office share will be added."

"Add another 25% of the box office share????" Thomas cursed in his heart, thinking why don't you grab it, but on the surface he said: "Mr. Ren, you bought the entire copyright of the dinosaur IP , and the only profit point for Universal Pictures in this project is the box office share, and there is no peripheral income. This 25% box office share is almost the only profit point for Universal. If you take it away, then Universal will be working for nothing!"

Thomas did not forget to emphasize again: "And you also have to take a part of the income of the online theater companies in the'virtual world'."

It's too dark for Thomas to express you in every word.

Ren Hong leisurely said: "We all know that the "Dinosaur" series of movies will be big hits with the "Star Wars" or "Transformers" series of movies. The reputation of the "Transformers" series is worse than the other, but each one is big Selling, the plot of "Star Wars" is actually very ordinary, but it has sold more than 2 billion US dollars in the super high box office all over the world. These days, feelings are always so popular, aren't they?"

Ren Hong said confidently: "Especially with the help of the real version of the dinosaur park and the subtle connection between the storyline and reality, driven by this series of topics, coupled with emotional effects, coupled with the screening of today's movies in the 'virtual world' There is no such thing as a downgrade model. After the finished product is shot, you can make money forever. Let’s not talk about this. With the previous foundation alone, the global box office of "Jurassic World 7" reached 1.5 billion US dollars, which is a conservative estimate .”

"Mr. Thomas." Ren Hong turned to smile and looked at the other party: "I am definitely not as good as you professionals in making movies, but I think I am qualified for commercial operations or market analysis of movies, and I don't know how to make movies. But I will still do business.”

"You have to be clear about Mr. Thomas. We all know that this is a very lucrative project. Universal has an advantage in experience, but to be honest, as a popcorn-style commercial blockbuster, Warner, Walt Disney, and Sony Pictures all It can be done easily." Ren Hong finally said slowly, with the full copyright IP in hand, Matrix Technology has the absolute initiative.

Sure enough, Thomas was not calm when he heard the other party say that.

"Mr. Ren, of course you are right, but even the other five major film companies will not agree to your allocation. Even if you agree, it would not make much sense. As the most profitable company in the world, your company is actually a few less Percentages don’t matter, but small companies like us can’t.” Thomas suddenly bombarded with bitter tricks. Although Universal Pictures is not comparable to Matrix Technology or Alphabet, it is definitely not a small company.

In the end, the two sides wrangled for a long time. Thomas tried his best to get back 4% from Ren Hong's mouth, and finally formally reached a cooperation intention. Matrix Technology has won the production and distribution authorization of the new trilogy of Dinosaur IP.

And Ren Hong didn't have to pay anything, he got 900 million US dollars first, and finally got 21% of the box office share of each movie.

After getting the authorization of the trilogy as he wished, Thomas got up and left. Ding Yang has already started to organize relevant personnel to deal with the follow-up contract.

Kang Tao was watching this oral negotiation. The two foreigners had just left, and he couldn't help but sigh with emotion, "I understand why those people dubbed you a 'vampire'. Tsk tsk, just talk about it like this, 900 million US dollars is in hand, and there is still 21% of the share, and there is no need to do anything. This is called a real. Empty glove white wolf. Staying with you for so long makes me think that money in this world is so easy to earn? Millions of dollars per second flow into the cyst every day, and now it's 900 million yuan just to say a few words..."

Speaking of this, Kang Tao didn't know what to say.

"It's just that the harvest season has just arrived." Ren Hong said with a smile: "Before the dinosaurs came back to life, I spent more than 8 billion US dollars on the layout in advance, and just bought the full copyright of the dinosaur IP from Universal. It’s more than half of it, and now it’s only back to 900 million, and it’s still growing, but the income of the surrounding industrial chain is the big one, ha~~”

Kang Tao shook his head with a speechless smile, looked at the Nanwang Reservoir, and sighed in his heart that it was a mixed system. If he was a businessman and stayed with such a freak, he might not have any confidence at all. He is the most money-making person in the world, today is an eye-opener.

(To be continued) (To be continued.)