Super Tycoon

"Dad, didn't I tell you to advertise on CCTV? I calculated it, and the advertising fee on CCTV is not expensive now. If it is one million, two a day, you should be able to buy one for a year."

In the previous life, Xiaobawang bought the half-year advertisement of CCTV in the middle of next year, and then distributors from all over the country came in droves, and Xiaobawang developed rapidly.

At that time, Xiaobawang imitated Jianlibao's advertising model, that is, promotion with prizes.

Own a Xiaobawang, and make a ten thousand yuan household.

Anyway, I haven't heard of anyone who finally earned the 10,000 yuan bonus, but it made the Xiaobawang game console a household name. It can be regarded as the first real game console brand in China, and it can be regarded as a domestic licensed product.

This routine can be copied by Zhiduoxing Company, and it can be used even better.

"Are you still thinking about advertising on CCTV? One million, do you know how many game consoles we sell to earn back one million? At the end of the year, we have to give that old man a dividend. That's cool, we've done nothing this year!"

"Brother, there's no need to advertise on CCTV, right? We're just selling a game console, why don't we arrange more salesmen to run the business?" Zhang Shengchang also persuaded.

One million, my brother really dares to spend money.

"Dad, second brother, you have seen the advertisement of Jianlibao. It is the prize for the pull ring. Tell me, is the price of Jianlibao expensive? How much is a bottle of beer? How much is a can of soda? Dollars!"

"But Jianlibao sells well, and it is exported to foreign countries. If Jianlibao sells for 50 cents or 1 yuan, half of the beverage factories in the country will be yellow. Because when everyone thinks of soda, the first reaction is Jianlibao."

"Our game console has a greater advantage over Jianlibao, because our price is cheaper than other similar products, not expensive."

"But the prices of other small factories are also falling, and our prices do not have an absolute advantage. At this time, we need a brand advantage. When everyone wants to buy a game console, the first thing that comes to mind is our Smart Star."

"How to attract everyone? Relying on the promotional models of these shopping malls is far from enough. It is necessary to make consumers feel that after buying a game console, it is possible to make money!"

"We put a scratch card in the box of each game machine, and one of them is 10,000 yuan in cash!"

"How much? Ten thousand?! A game console only sells for 300 yuan. With your lottery ticket, my more than 300 game consoles will be given away for nothing. How dare you say that." Zhang Weiguang looked at his son. Every time the kid talks about money, it seems like it's just a number?

"Dad, what I want is your feeling of surprise. Think about it, it's like the kind of instant scratch-off lottery tickets that are bought from the city to our county. The prizes are bicycles and even TV sets. Don't many people like it?" Willing to buy? But how many of them have won the lottery?"

"For two dollars, it is possible to get a 19-inch large color TV. Who wouldn't be tempted? Many people even scratched hundreds of dollars. One hundred people scratched hundreds of dollars, and won a 19-inch TV." Color TV, did the lottery issuer make money?"

Zhang Weiguang coughed. Some people won a large color TV for 100 yuan, while others won 100 yuan for nothing. He was the latter.

"It's the same with our game console. For something worth 300 yuan, if you get a bonus of 1,000 yuan, it won't attract too many people, but if you get 10,000 yuan, there will be countless people flocking to it."

"In this way, in a short period of time, our products can be popular all over the country, and let everyone remember our Zhiduoxing. Do you still remember when I was developing the game console, I wanted to add the sound when it was turned on? "

Zhang Weiguang thought for a while: "Zhi Duoxing, will you be happy every day with you?"

At that time he thought it was made by Sun Qiang, but later Sun Qiang told him that Zhang Yang did it. Since then, he has firmly believed that his son is a genius, so he must let his son go to college,

This brilliant mind cannot be wasted.

"Yes, this is also an advertisement, but it is loaded in our products. Future products should also retain this sentence, which can distinguish us from other game consoles."

"But this is not enough. It can only make people who have played remember our products, but it cannot expand our consumer groups. The most direct way is to cooperate with CCTV advertisements and promotions with prizes worth 10,000 yuan."

The reason why Zhang Yang used this method was to put some resistance on Xiaobawang, his competitor.

Walking in someone else's way, although you can't make others have nowhere to go, but at least let them change their way, otherwise on the one-way street, you can only follow behind and eat ashes.

It is also difficult to overtake him in another path, because the path he took is a shortcut.

"With advertising, we can quickly occupy the national market. It is very easy to sell more than 10,000 units a month. Even if the profit of one unit is only 100 yuan, the advertising fee of 1 million yuan can be earned back in a month. The remaining ten In a month, it can bring us tens of millions of profits!"

Zhang Weiguang sat on a chair, lit a cigarette, and just wanted to flick the ash on the floor, but when he saw the bright marble floor tiles, he felt that the floor was too dirty.

Fortunately, Zhang Yang reacted quickly, immediately opened the drawer, and took out a new ashtray from it.

"Have you ever thought about how to make an advertisement?"

Hearing that his father finally let go, Zhang Yang immediately said: "It's simple. We have a professional advertising company in Bingcheng, and we can also ask people from the TV station to help. The equipment in the station is better, and the money is not much. , 10,000 yuan is enough."

"Do you need 10,000 yuan to make a commercial?" Zhang Weiguang began to feel heartache again, and began to calculate how many game consoles he would have to sell to earn back the 10,000 yuan.

"Dad, you spent a million dollars on advertising, and you still want to save on this commercial? If the effect is not good, then one million dollars will be wasted."

Zhang Weiguang raised his head: "Shengchang, what do you think about this?"

"Ah? I think, I think it's fine for the second uncle to make up his mind." Zhang Shengchang was still blindfolded at this time, but when he was suddenly asked by the second uncle, he didn't know what to say for a while.

"Speak directly, what does it look like hesitating. You also have shares in this company, and you can give your opinion on such a big matter."

"Second brother, what do you think I'm wrong?" Zhang Yang also asked.

"There seems to be nothing wrong. Anyway, when I'm shopping, if the price is similar, I'm willing to buy the brand I've heard in the advertisement." Zhang Shengchang scratched his head, "Second Uncle, what do you think?"

Zhang Weiguang glared at his nephew, groaned for a long time, and said this?

"Do you object?"

"No objection." Zhang Shengchang gritted his teeth, he really didn't know where to find fault.

"That's fine, you two first find someone to shoot the commercial. If I see it well, I will go to the capital next month and go to CCTV to buy commercials!"