Super Tycoon

After the sales statistics of the global mobile phone market in the second quarter and the first half of the year came out, Duan Yongping found a big change. After careful study, he called Chen Mingyong, and then went to Zhang Yang with the statistics.

"Chairman, I think our strategic goals may be adjusted."

Zhang Yang was watching a movie while stepping on an exercise bike, and when he heard Duan Yongping's words, he got off.

"Has any business of the company declined? Is it the game industry or the mobile phone industry?" These are the company's two main industries and the focus of the company's revenue.

But when he looked at the company's stock price in the morning, it was still rising steadily, and he didn't find any problems?

"It's not declining, but rising. Needless to say, our game industry does not need to adjust its current strategy. It is still suppressing the other three game console manufacturers. Whether it is TV game consoles, handhelds or arcades, there is no problem. Sales It is growing steadily and its market share has not declined.”

"I'm talking about the mobile phone industry. Before us, Motorola had sales problems."

"Look, this is the sales statistics for the second quarter. Motorola's new smartphones are not very popular, and the popularity of their V3 series has already declined. Now there is no flagship model that can be sold."

"Samsung, relying on their 10-megapixel mobile phone gimmick, has attracted widespread attention. Although that mobile phone has not yet started selling, according to our estimates, Samsung is likely to buck the trend and surpass Motorola in the second half of the year."

Zhang Yang took over the statistics sheet, and stopped cycling, looking at the sales statistics while wiping his sweat.

In the first half of the year, Nokia still ranked first in sales. They vigorously explored the African market and also opened up the Middle East market. The cumulative shipments in the first half of the year reached 230 million units, far ahead.

Motorola, which ranked second last year, remained second in the first half of the year, with shipments reaching 86 million units. Samsung's shipments in the first half of the year also reached 82 million units. Their main 10-megapixel mobile phone has not been launched yet, and they will surely be able to counterattack in the second half of the year.

Smartphone shipments in the first half of the year reached 78 million units, and the gap between the second and third place is not that big. No wonder Duan Yongping has a new idea.

"Apart from the new gaming phone, do we have other key plans for the second half of the year?" Normally in the international market, shipments in the second half of the year will be lower than in the first half. ,

For example, global mobile phone sales exceeded one billion units last year, but there were only 180 million units in the third quarter, and only about 200 million units in the fourth quarter.

This year's global sales are estimated to exceed 1.1 billion units, and the sales statistics for the first half of the year have exceeded 650 million units. It is estimated that there will be about 450 million units in the second half of the year.

X2 became the No. 1 mobile phone in sales in March, but it declined significantly in the second quarter, because it was impacted by new products from other mobile phone manufacturers.

In the second half of the year, sales will continue to decline, even if the price is lowered, it will not improve much, because it has only been on the market for half a year, so I dare not cut the price too harshly. In general, the prices of products such as electronic appliances are adjusted once a year. At the very least, the price of the previous model will only be adjusted after there is a new model.

In the second half of the year, it will be too difficult for Smartphones to overtake Samsung and Motorola unless they launch a particularly popular new product.

As for surpassing Nokia, this is simply unrealistic. Nokia's position as the industry leader is extremely stable at this time.

There is a feeling of being alone and seeking defeat.

Many people say that Nokia's industry share will increase again this year, and it is expected to reach 40%, or at least exceed 35%.

This is something that no other company can do, and no other company will even have a 20% market share.

"Yes, we will launch a new game phone at the end of July, a new camera phone at the end of September, and the X3 at the end of November. These are our flagship models."

"Wait a minute, a new camera phone? Have we bought mega-pixel technology? Which company should we cooperate with?"

Before there is no megapixel camera, other feature phones that claim to be camera phones will be a joke. Your pixels are twice as bad. Why do you say that you are a camera phone?

It doesn't have to be more than that, but at least it's about the same, otherwise it won't give others a chance to attack.

After Zhiduoxing attacked Apple mobile phones, other mobile phone manufacturers began to attack Zhiduoxing's mobile phones. For example, Nokia used the N95 to compare with Zhiduoxing X2. It scored higher in several functions.

"We have cooperated with Casio and purchased their miniature camera. At the same time, I have some good news to tell you that our dual-camera technology has made a great breakthrough and is doing the final test."

"Two five-megapixel cameras combined with dual-camera technology, plus the filter technology of our new camera software, you seem to call this technology beautification technology, then our camera effect will definitely not be bad, at least it will be far ahead. Ai, Nokia, etc.”

"Compared with Samsung, even if the shooting environment is not as good, the portraits will be similar. With the rear dual camera technology, it is absolutely no problem to define it as a camera phone."

"Dual-camera technology has been successfully developed?! Why didn't you say it earlier. With this technology, it is indeed possible to launch a new camera phone, and it will be very popular."

Zhang Yang is a little excited, then in the second half of the year, the sales of Zhiduoxing's camera phones will increase significantly, and it may emerge suddenly, surpassing Samsung's progress.

As for the new smart phone at the end of the year, this is already in the plan.

"Is there any obvious difference between the design of the X3 and the X2? Is there any technological leap? Or is it only optimized on the hardware?"

"It is mainly due to the improvement of the hardware, the enhanced computing power of the chip, and the improvement of the screen technology. The mobile phone will become faster and the power consumption will be reduced. As for the technology, there is not much improvement, but some software is optimized again. gone."

Duan Yongping's answer made Zhang Yang dissatisfied, and there was no obvious improvement. How could this work?

"Do you still remember how our handhelds were named? There is no obvious improvement in technology, and there is no obvious increase in performance. How can it be regarded as the next generation?"

Duan Yongping was stunned for a moment, isn't it launched? No, he understood what the chairman meant.

"You mean we're calling the new smartphone the X2S? A faster X2?"

"That's right!" Zhang Yang snapped his fingers, "After the 3G license is issued next year, we will launch the X3. At that time, it will support 3G and optimize functions such as Internet access. It will be considered a real technological advancement."

"Since you think that Zhi Duo Xing has the hope to exceed the goal of last year, then go ahead and spend more on advertising. It doesn't matter, I just want the result."

"If we can become the second in the industry this year, the year-end award will definitely be raised to another level!"

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