Super Tycoon

In the big meeting room of the National Top 100 Brand Alliance, there are eight people sitting on the stage at this moment, they are the directors and the secretary-general. The one in the middle is Zhang Yang, and the sign in front of him says Chairman Zhang Yang.

"Everyone, this is our first meeting this year. All member representatives are here. We will mainly talk about some achievements of the alliance after its establishment last year, as well as plans for this year."

"Last year, we only established the alliance at the end of June. In July, the representatives of the members met for the first time and set a development plan. All of them cooperated with each other and made good progress."

"In fact, everyone knows that many of our companies are in a competitive relationship, but the competitive relationship can also be transformed into a cooperative relationship, because the market is not just a company of us, there are more competitors."

"We are inspired to build the top 100 brands in the country, but this is not enough. We also want to become the top 100 brands in the world and truly stand at the top of the industry."

"Last year, we had 32 brands that broke the zero breakthrough in export and really went out. There are also 17 companies that rushed out of Asia and entered a broader market."

"Of course, in the international market, we also encountered great resistance. In the Chinese market, there are also many international brands eroding our share..."

Zhang Yang didn't completely follow the speech script, nor did he complete the script. Instead, he picked out some important points and said that he didn't need to make a long speech. Needless to say, everyone understands a lot of truths.

"...The glory of last year belongs to the past. We must focus on the present and look forward to the future. Let me give you a few examples to give everyone a clearer understanding."

"The goal of Lianxiang Group is to vigorously develop the European and American markets and sell their computers all over the world. The goal is to be the number one in the world. At the same time, in the domestic market, we will continue to ensure market share and ensure that the leading position will not be shaken. We must let those who attack Foreign PC brands in the Chinese market are losing money."

"BOE's products have gone abroad, and its short-term goal is to become the leader in the LCD panel industry and the most resounding brand in the domestic market, so as to break the stereotype that domestic electronic brands are not capable of technology and cannot develop."

"Haier Group's goal is to become a leader in the international home appliance industry, not just TV sets and washing machines, but also refrigerators, air conditioners, range hoods and other home appliances. The brand will drive the sales growth of other products and become the world's most famous home appliance. Brand. Beat Songxia, Sharp, Samsung, Thomson, Ximenzi and other companies.”

"To achieve the goal, we must first figure out which company is the current leader in the market, what are the advantages of the other party, and what is the gap between us."

"And whatever you do,

We must first establish a good brand image, implant the brand image in the minds of consumers, and let people remember it at the first time, so that when they want to buy this kind of product, they can think of your brand and be willing to buy your brand. brand products. "

"In many cases, successful brand building can bridge the gaps in technology and design, make up the gaps in sales channels, and even allow dealers and agents to come to you on their own initiative. People sit at home and business is delivered to your door."

"Everyone, don't think this is impossible. Many agents of our Zhiduoxing Group are here."

Many people laughed, and at the same time there was envy in their eyes. Zhiduxing is the number one in the industry, its products are very popular, and the conditions for agents are also good. Of course, many companies will recommend themselves.

But many of their companies are doing well in China, but going abroad is not enough. How can there be so many sales channels that take the initiative to come to the door?

"Many people think that their company's brand is not ranked high in the world, and no distributors will take the initiative to come to their door. That is because you have shortcomings in brand building."

"When you mention Zhiduoxing, what do you think of? It's fun, interesting, quality, etc. Did you find out that we didn't highlight the key points that consumers are very concerned about, such as performance and price."

"When you mention Lianxiang, you think of cost-effectiveness and good after-sales service. When you mention Wahaha, you think of children's food and beverage giants. These are one of the successful shaping of the brand image, and they should also be the slogan of the company."

"I found that the company web pages of many companies are very simple, and even advertise products on them. Of course, this can be done, but it should let others understand the company's culture."

"To put it bluntly, many primary school students, even if they have never played our game consoles, learning machines, mobile phones, etc., know that our Zhiduoxing is not through TV advertisements, but they are in our Zhiduoxing. school, or the school has Zhi Duoxing’s teaching building, library, etc.”

"Zhiduoxing has helped improve the educational environment in many places, and helped many children to read and learn knowledge to change their own destiny. In their eyes, Zhiduoxing is charity and hope."

"Now many of our companies are not only facing big international brands attacking the Chinese market, affecting their own sales, but also going out to compete in other strong markets."

"Then we need a slogan, a culture, and all business activities should not violate this slogan. For example, the current slogan of our Zhiduoxing is technology, happiness, and life. All our products reflect these. With our Mobile phones, translators, etc., can also feel happiness."

"At home, many of us are in a competitive relationship, but after going abroad, we should unite and fight against more powerful foreign companies and brands. We must first defeat our opponents before we can share the fruits of victory..."

Starting from this year, Zhang Yang will encourage many brands to go abroad. Don't think that the Chinese market has not been fully developed yet, and you must first stabilize the fruits of victory.

If you don't attack other people's market, others will attack your market, and then you will become more passive. Exploring now may cost a lot, but it can greatly enhance the brand value and lay a good foundation for future development.

And only when you go to the international market and face-to-face with those big international brands, can you know your own shortcomings and know which direction the company should develop.

If you think that the top 100 brands in China are enough, then when others are aggressive, you will find that your resistance is not as high as you imagined.

The inheritance of the brand is likely to be more important than the inheritance of the enterprise. A good brand, even if it has been dormant for a few years, will be more likely to be welcomed by the market when it sets sail again.

This is why when many companies merge with other companies, they also ask for the other party's brand, even for this brand in many cases.

The Huaxia Top 100 Brand Alliance is not going to work in the nest. If this is the case, then Zhang Yang wants Zhi Duoxing to withdraw. Those international big names that seem to have a lot of glory at present may not be impossible to beat, and in many cases, it only takes a short time to defeat each other.