Super Tycoon

At the beginning of September, the game console sales statistics for the entire August came out, and Sega Bandai was a little confused.

The situation is not right, they have obviously increased their advertising and sales have increased again, why the proportion has decreased instead? Why did the sales of Zhiduoxing G3 increase again?

Could it be said that Zhiduoxing is really strong enough that after a new product is launched, it can sell well without much advertising?

This shouldn’t be the case. Any leader in an industry, if they don’t increase their advertising while other challengers have increased their advertising, will lead to a decline in their market share.

In particular, the hardware cost of their Neptune is higher, and many parameters are much higher than those of the Zhiduoxing G3.

If the old game consoles continue to be crushed, Sega Bandai doesn't think there is any problem. After all, they have been selling well before, and the game camp is bigger than theirs. It is normal for them to sell well.

But why was the new one crushed? How long has it been?

The total sales volume of Zhiduxing G3 has exceeded 15 million units, while the sales volume of Neptune will reach 10 million units.

They have also been listed in major markets around the world. It is said that the market gap should not be too big, and the publicity is stronger. Why are they selling so badly?

Zhi Duoxing, could it be that some new sales channels have been developed?

According to the survey, Zhiduoxing has also expanded the sales channels of many supermarkets. They also have Sega Bandai, and there is no difference between the two sides. Chain game stores or something, as long as the other party sells Zhiduxing, they will basically sell their Sega Bandai products. After all, the Sega Bandai brand is much earlier than Zhiduxing.

In terms of specialty stores, the number of Zhiduxing is still less than that of Sega Bandai. After all, when Sega Bandai merged, not only Sega had many self-operated stores, but Bandai also had many animation self-operated stores.

Sega Bandai asked people to investigate, and finally found the reason.

"What did you say? The sales staff of Zhiduoxing sold the products to those housewives? This is impossible!"

Those housewives are mothers who hate games to the core. Unless they are being pestered by their children, they will not buy this kind of game console for their children.

The price of the handheld is relatively cheap, and it is possible that many children have saved their pocket money to buy it by themselves and play it secretly. The home video game console is so big and needs to be connected to the TV, so it is not convenient to carry around, and it is impossible for children to buy it by themselves.

but some fathers,

You may be willing to buy it for your children, and occasionally you can play with it yourself. But as a mother, how can it be possible to buy a game console for the child so that the child does not study?

"President, this is the result of our investigation. Zhiduoxing cooperates with some supermarkets and shopping malls to give prizes and promotions. Many housewives who shop a lot get the Zhiduxing G3."

"And the supermarket also let those women experience it on the spot. Many of them liked it, and they themselves liked it, so why didn't they buy it home?"

"Although many of the sales of Zhiduoxing G3 are products that they use for promotional prizes, many of them are bought by other housewives on their own initiative."

"Those people were invited by some friends to play, so they liked it, so they bought it home. And the reason why those friends invited many people to their home to play game consoles is because they used their invitation codes to buy G3 and reached a certain level. Once the number is accumulated, they can redeem game coupons for free."

"So now many players with Zhiduoxing G3 will take the initiative to invite others to try it at home, and at the same time actively help Zhiduoxing company to promote it, hoping that they can exchange for free game coupons."

"Before we always thought that Zhiduoxing Group did not increase advertising for G3. It turned out that was not the case, but they changed the way."

"They turned many consumers directly into salesmen, selling them to their relatives and friends, and what they paid was just some games and a small amount of game consoles for winning prizes."

"Those winning users, even if they can redeem new games with game coupons, many games cannot be redeemed with game coupons, and they always have to buy more game controllers and other equipment?"

"Zhiduoxing can also earn back this part of the cost through the sale of other products, and at the same time increase the number of their users, the number of registered people on the official website, etc."

Ninko Shoichiro raised his hand to interrupt his subordinate's report, the more he listened, the more headache he felt.

It's incredible that Zhi Duoxing has really played sales well, selling to people they think are the least likely to buy.

But this also reminded them that the decision to buy household appliances seems to be in the hands of women, even in their island country.

A man seems to have a high status, but he must bear the responsibility of supporting his family, and he must provide enough for the family every month, otherwise he will be said to be incompetent.

"Can we learn from Zhiduoxing's sales model?"

Not only the winning model, but also the later model of turning users into salesmen, which feels somewhat similar to the routines of many direct selling companies.

Many companies that sell nutritional products adopt this model, allowing users to become salesmen, and then develop more salesmen themselves to earn commissions.

There are also companies that rely on this model and grow rapidly.

Of course, Sega Bandai knew about this sales model, but they never thought that it could be used in game console sales.

"We didn't prepare before. If we do it now, we are obviously following the trend. And it will require a lot of promotion expenses. Our previous related expenses have all been purchased for advertising."

The subordinates are also very helpless. In order to ensure the popularity of the product, they placed advertisements in many media until the end of the year.

Because they are listed in different markets, they have also signed advertising contracts with other markets in advance. If they want to cancel, not to mention the loss of the previous deposit, they have to pay liquidated damages. This is not as good as advertising.

"President, the reputation of their users is very good. Zhiduoxing posted many comments from users on the official website, and they received rave reviews, especially for motion-sensing games."

"We attacked them for using controllers, and they admitted it, saying that the technology is not enough for the time being, and they really need to use controllers, and they will improve these in the future."

The other party directly admitted that not only did it not lead to a decline in word-of-mouth, but consumers also expressed their understanding. What can they do?

Shinko Shoichiro frowned. They couldn't fail this time. If they failed, he wouldn't want to be the president, and he wouldn't have a better position in the future. Even the entire Sega Bandai would be greatly affected.

Thinking that he would have to bear the ridicule of Ueno and Norian at that time, he was upset.

Suddenly his secretary opened the door and came in, and the friend Shoichiro became even more angry, am I usually too kind to you, and I don't even know to knock on the door?

"President, good news! Many users have reported that when playing Zhiduoxing G3, they often can't help but throw out the handle. Many people's vases and TVs have been smashed. We have an excuse to attack G3. !"