Super Tycoon

Zhiduoxing's G3 became an instant hit, causing great repercussions in island countries and North America. Even the South Korean market, where many manufacturers have not been able to expand, has developed well.

In the Huaxia market, the sales are very poor. For that reason, most families are unwilling to buy such an expensive game console, even if their children like it.

How to open up the Chinese market has become a big problem.

Looking at people's thoughts, the same things are not cheap, and they can also play games, but sales are rising steadily. Zhi Duoxing's game consoles haven't improved much. Obviously, the handheld consoles are selling well.

Duan Yongping's idea is to let the sales of G3 catch up with the handheld, and the sales of Zhiduoxing's handheld have always been better than that of video game consoles, because of the portability of the handheld.

With such a big Chinese market, it can't be that the sales volume is not as good as that of South Korea, right? Not to mention being compared with Xiangjiang. With such a small population and a small area in Xiangjiang, the sales volume will be so good.

Is it just because of the economic gap? Not only that, but also the gap of ideas.

Duan Yongping hopes that the sales of G3 can make history again, so it is necessary to better develop some markets, especially the Chinese market with huge potential.

The people in the company held many meetings and worked out a sales plan, but they always felt that they would lose money. If you spend more on advertising, you may not be able to increase sales much, and you will not make much money back. It is better not to advertise.

After Duan Yongping finished the meeting that day, instead of going back to his office, he walked to the chairman's office. At this point, the chairman should have not given himself off work, right?

"Chairman, President Duan is here."

"Old Duan, sit down, I'll finish this game soon." Zhang Yang continued to play StarCraft in front of the computer. There were more and more masters on the Internet, and now he lost more than he won. Unlike when the game was first launched, he often crushed other players, and the happiness was beyond the reach of ordinary people.

Ten minutes later, Zhang Yang quit the game, walked to the sofa, and sat opposite Duan Yongping.

"Old Duan, is there something wrong?"

"Chairman, there is something I want to report to you. The company wants to increase the advertising volume of G3 in the mainland, and it is expected to spend an additional 300 million RMB."

Zhang Yang grabbed a bunch of grapes on the table and ate them: "How to use this money, what to report to me, you can decide for yourself."

Only 300 million RMB,

small money.

"However, according to our market analysis, the 300 million in advertising costs can also increase the sales of hundreds of thousands of game consoles in the mainland market and increase the number of game downloads by two to three million. 100 million RMB profit."

Only then did Zhang Yang understand why Duan Yongping was so entangled. To expand the market, he had to spend money, but after spending money, the market grew but he couldn't make money back. This was a loss.

But this also has an advantage, that is, it can cultivate the market. But they don't need to be like this. They can also cultivate the market through online games, etc.

"How do you plan to spend the 300 million advertising fees?" Zhang Yang asked after thinking about it.

"Local TV programs, popular film and television dramas, newspapers, magazines and the Internet, 300 million is already the most economical budget."

Duan Yongping had already been carefully calculated, and it was impossible to be lower than this, otherwise the superimposed effect would not be achieved, and the previous advertising fees would be wasted.

"Have you ever thought about using word-of-mouth fermentation to increase product sales?"

Word of mouth fermentation?

Duan Yongping looked at Zhang Yang with some puzzlement: "What does this mean? We have already launched a trial activity in the store. The children like it very much, but the parents don't buy it."

Snapped!

Zhang Yang snapped his fingers: "You've got to the point. Who do you think has the right to decide whether a family buys a game console?"

"Parents, who else could it be?"

"So both parents, who has the final decision-making power?"

Duan Yongping thought about it carefully: "Is it the child's mother?"

"That's right. In many families in China, women manage the money. After many women get married, they become full-time housewives because it is inconvenient to take care of children and go to work. But in fact, she is not incapable of working. Even many people He has a higher degree of education than his husband."

"This is an inherent so-called tradition. Women don't trust their husbands' ability to take care of children, and they don't trust the older generation to help take care of children. They always feel that it is unscientific for the elderly to take care of children."

"And full-time housewives, generally for the sake of security, will ask to control the family's financial rights to ensure that the husband has no money to raise children outside, and no money to spend on wine and wine."

"Husbands can decide what to eat every day. When buying a house or a car, if the husband proposes it, the wife will not object. It must be that they have money in their pockets."

"However, when it comes to some household appliances, it is basically the wife who makes the decisions, including toys for the children. I remember our statistics, and the main purchasers of educational electronic products are housewives."

"What if these housewives fall in love with our game consoles? Do you think they will buy one to go home and play the boring time? Or watch the TV every day, or knit sweaters or something?"

Word of mouth among housewives can open up word of mouth. Zhang Yang didn't say anything else, many people like to show off. My family has bought good things, and we must tell the neighbors in the neighborhood to let everyone know how good we are.

If you're having a bad time, you won't talk about it everywhere, because you'll feel ashamed.

This method was not something that Zhang Yang came up with casually, but it was Nintendo's promotion strategy in North America in his previous life. Relying on the influence of super moms, they quickly spread word of mouth for their products, especially in major cities, which ignited a sales boom.

The same method is also practical in China, as long as those housewives feel the charm of this game console. After all, when many people start playing, they will not be able to stop.

It suddenly occurred to Duan Yongping that it seemed that her wife, who was studying abroad with her children, also liked to play the Zhiduoxing G3. The previous game console, the wife didn't like it very much.

In other words, this game console is also very attractive to housewives, who are the decision makers of the right to purchase household appliances!

But actually, Mom is the most against kids playing the damn consoles, selling products to the least likely people?

"We ask the Women's Federation for help? Organize some activities to involve housewives and let them experience the charm of our G3. We can also organize a lottery and give away a batch for free, or give away some game download coupons for free."

"By the way, now some high-end residential areas are doing promotion, and we are choosing those younger housewives who are around 30 years old. Many of them are also highly educated, like electronic products, and are easier to use."

"You can also invite some old people to come and try it out. Some games are actually liked by old people. They are not too intense, but full of fun."

"Chairman, I'm going back first, and I'll find someone to hold a meeting to formulate a promotion strategy. I'm afraid we'll even spend 30 million on advertising, and the effect will definitely not be bad!"

Duan Yongping became more and more excited, and felt that his thoughts were instantly opened. He has a lot of ideas, and he wants to go back and find someone to discuss them.