Super Storm

The team flew from Madrid to Tokyo, rushing for the World Club Cup champion in close proximity, but Real Madrid management who stayed in Madrid was not idle at all.

In fact, Jose Sanchez, the director of the Ministry of Commerce, has flown to Tokyo twice in a month, mainly during the World Club Cup, during Real Madrid ’s business operations and promotion in Japan, and has finalized several partners.

This is also thanks to Yang Yang. There are no Japanese companies in his personal sponsors, including Japanese companies such as Sony, Toyota, Honda, etc., who once gave Yang Yang a high-priced contract, but they were rejected by him, but Yang Yang ’s reputation in Japan is really real. It is too hot, so many Japanese companies have adopted the curve to save the country policy, that is, sponsoring Real Madrid.

In addition to the past few years, Real Madrid's achievements in European football and world football, so in terms of commercial operation, Real Madrid can be described as an extraordinary success, revenue is also growing by double digits every year, and it has reached new highs.

According to Jose Sanchez's preliminary estimates, if there is no accident, Real Madrid's revenue this season will hit a record high, and this is precisely due to the soaring Real Madrid performance, Zidane and Yang Yang jointly coached.

Today's Real Madrid, from the coach seat to the bench, all the big-name players are also in the commercial market, and the only hidden danger is that Yang Yang's renewal.

As a mature and rigorous management system, Real Madrid has a very complete set of procedures for player evaluation.

The whole world knows that Yang Yang is important to Real Madrid, but only Real Madrid ’s commercial department knows that his financial contribution to Real Madrid far exceeds the speculation of the outside world, because behind Yang Yang is the huge Chinese market and Asian market, even if it is in In the United States, Yang Yang's influence is also amazing, far exceeding other sports stars.

For such a player, Real Madrid naturally attaches importance.

Renewing a lifetime contract with Yang Yang has always been an official demand of Real Madrid, and even they are willing to give huge concessions in annual salary, but Yang Yang has never agreed, which has become the real headache for Real Madrid officials.

At the competitive level, Real Madrid's biggest hidden danger is how long Yang Yang, 29, can maintain this status?

On the commercial level, Real Madrid's biggest hidden danger is also Yang Yang. What if he does not want to renew his contract with Real Madrid?

The delay in time is quite detrimental to Real Madrid.

So that after sending the Real Madrid first team to the flight to Japan, the core senior executives held an emergency meeting at the Bernabeu Stadium. Chairman Florentino, technical director Valdano, general manager Manuel Redondo, Jose Sanchez, director of the Ministry of Commerce, and key members of the board of directors were also present.

There is only one issue, Yang Yang!

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"I asked him and he told me personally that he didn't mean to leave Real Madrid."

Florentino talked about his achievements in communicating with Yang Yang at a Christmas dinner. This topic was only jokingly spoken, and did not go into depth, but Florentino believes that Yang Yang said this The time is very sincere, not like fraud.

"Does it mean that the contract renewal negotiations can begin?" Jose Sanchez asked anxiously.

In recent years, Real Madrid's revenue has skyrocketed year by year, and his business executive has also risen with it, becoming the top business trader in European football, but Jose Sanchez himself knows that the reason why he can achieve these results So successful, Yang Yang is crucial.

Therefore, to a certain extent, renewal of Yang Yang is the top priority for Real Madrid.

Florentino did not answer, but turned to look at Valdano, who shook his head.

"Laiola conveyed the meaning of Yang Yang. I also found it with Zidane. Yang Yang is now 29 years old. There is no doubt that he is at the peak of his career, but he is also evaluating his own situation, especially It ’s over thirty, and no one knows what he looks like. ”

"Yang Yang's attitude has always been very clear, that is, he hopes that he will only have good memories in his career, without the bleakness of old age. If he turns 30 years old and his status declines significantly, he does not rule out early retirement , Even if the team does n’t have his place, he will consider leaving. ”

There was silence in the meeting room.

From the words of Bardano, everyone can feel Yang Yang ’s idea. He wants a dignity and decentness, but it is difficult for Real Madrid to accept, because it is not certain There are too many factors.

There is a saying in European football that players in contract years tend to be the best players at the highest level of their careers.

This is not a joke, because it represents a common phenomenon.

That is, some players are usually very watery, but every time it reaches the contract year, it will usher in an outbreak, playing an amazing state, and after signing a big contract, it will soon be down again.

This is definitely not an accident, but it is actually happening.

Why do 20-year-old players always achieve the highest level of their careers?

In addition to being at the peak of body, experience and technology, the more important reason is that players at this age are about to sign the last and most important contract of their careers.

How much this contract can be signed will determine their direction in the next few years, and even the rest of their lives.

There is no doubt that Yang Yang is no longer short of money. Even when the last contract was renewed, he did not struggle with Real Madrid more than his annual salary. He only had to sign for three years.

This proves that Yang Yang doesn't care about the money now, he only cares about whether he plays unhappy.

In other words, he may retire anytime, anywhere, as long as he wants.

Because of this, he was unwilling to be restricted by an overly long contract, but it was dangerous for Real Madrid.

How high is Yang Yang's worth?

The external assessment is 300 million euros, compared with Messi ’s 140 million euros, but the simplest way to measure it is whether Real Madrid is willing to sell if a team is willing to pay a transfer fee of 300 million euros. Yang Yang?

The answer is, do not sell!

That is to say, Yang Yang is like a treasure worth more than 300 million euros, but this value has a shelf life, and the contract period is the shelf life of the value. With the shortening of the shelf life, the value is shrinking rapidly.

Then the best option is to show the gloves in time before the expiration date.

That's 300 million euros!

Jose Sanchez certainly did not want to see Real Madrid leave, but as the club's business executive, he had to express his concerns.

"As the contract period approaches, we will become more and more passive, because we do n’t know when he will suddenly change his decision, for example, he may want to go to another team, even if he wants to stay, then the salary will be How do you decide? "

There is no free lunch in the world, and free transfer players are not cheap at all. This is a consensus.

If it continues to drag on, Yangyang ’s contract is still two years in the middle of the 16th year, which is already the bottom line of the normal renewal process. In 17 years, entering Yangyang ’s contract year, Real Madrid will be very passive, because in 18 years In January, Yang Yang was able to find his own team.

Looking at European football, there are many teams that want to get his team, and there are countless local teams that can afford his huge annual salary, such as Paris Saint-Germain, Manchester United or Manchester City, even Juventus and Bayern Munich. Acceptable.

Not to mention the rival enemy Barcelona.

Who dares to guarantee that Yang Yang will not take advantage of the expiry of the contract, or even the expiry of the contract, to strike a ruthlessly?

Everyone on the scene knew Yang Yang well, and knew he was not such a person, but who can make a guarantee?

Even at the commercial level, even Yang Yang's own guarantees cannot be trusted, let alone others?

"My opinion is that by the end of this summer, we must complete the renewal. If he is not willing to be bound by the contract, then we can adopt more flexible and free clauses, but there is only one core, that is, he wants to stay in Real Madrid.

The meaning of Jose Sanchez is very clear. From the perspective of business operations, it should indeed be the case. Only the contract is the guarantee.

Bardano looked at Florentino with a thoughtful look, at the silent Manuel Redondo, and finally at Jose Sanchez, and the whispering Real Madrid directors, He knew in his heart that Yang Yang was too important!

The important thing is that all Real Madrid are doing now is afraid of losing him suddenly in the future.

But is Yang Yang willing to accept it?

He prefers to take a one-year sign, but can Real Madrid accept it?

When Guardiola coached Barcelona, ​​he signed once a year, but he is the head coach. Whether it is competitive value or commercial value, he is far inferior to Yang Yang now. Will Real Madrid give Yang Yang such trust?

Bardano even had a feeling that Yang Yang left Real Madrid in 18 years after considering the fulfillment of this contract.

Because during Real Madrid, he has won everything, he has no pursuit, and at the age of thirty-one, he can hardly bring a breakthrough to Real Madrid, then he should be considering retreating.

He is not short of money, no honor, nothing, and it is normal to retire early.

Is it true that you really have to wait until you are old, you can't play on the court, you are criticized by fans, and finally, like Yero, Raul, and Casillas, you walk away in vain?

Reality is always cruel, and fans are always forgetful.

Only when you lose, you will know the beauty of having.

"Jorge, you are the technical director, what do you think?" Florentino looked at Baldano.

The Argentine hesitated. "I don't think Yang Yang has a reason to leave Real Madrid. I believe that if he really leaves Real Madrid in the future, the possibility of retirement will be much greater than going to other teams. Jose's view is from a business perspective. Nothing wrong, I support it, but if it is me, I will continue to trust. "

"I believe Yang Yang, he is a sincere and candid person!"

Valdano's words touched Florentino. In fact, he also knew Yang Yang very well.

As Real Madrid ’s chairman, Florentino ’s methods in the past few years have been criticized. From Yero to Makelele, then to Raul and Casillas, almost all Real Madrid leaders left. He was criticized and criticized.

As he was introduced in one hand and at the same time is the greatest player in Real Madrid's history, should Yang Yang repeat these mistakes?

But as a businessman, he knew very well that Jose Sanchez's suggestion was sensible, only the contract was reassuring, and any verbal promises were false.

Florentino is in a dilemma!