Super Storm

"We are very honored to announce that we have signed a lifetime contract with Chinese superstar Yang Yang, who has contributed tremendous value to our business, brand and shares."

Nike has pushed an official statement to the world at the same time on the official website and Twitter.

"We have had a cooperative relationship with Yang Yang for many years, both within his career and in the future, we have seen greater potential from him, which prompted us to finally decide to sign this lifetime contract with him. Because we believe that he will become our most valuable asset. "

...

A sudden Nike official statement quickly caused a huge response among the media and fans around the world.

As early as before, there were media reports that Nike and Adidas both wanted to sign Yang Yang. Among them, Adidas' sincerity is the biggest, because they saw Nike's business in Asia, especially in the Chinese market, after the signing of Yang Yang.

Even the Spanish media broke the news that Adidas asked Real Madrid to persuade Yang Yang to transfer Yang Yang from Nike to Adidas, and German brands are willing to pay the highest sky-high contract for this.

As a result, it was surprising that Yang Yang finally signed Nike, and it was a lifetime contract. This is simply to cut off all the adidas illusions. From now on, Yang Yang is completely tied to Nike. car.

Numerous media and fans have forwarded and discussed, especially concerned about how much sponsorship fees Nike paid with Yang Yang for a lifetime contract? How high is the value of this contract?

Someone soon speculated that under this contract, Nike would pay Yang Yang 25 million euros in sponsorship every year. Not only that, but Yang Yang ’s personal brand is very popular in Nike ’s channels and can be obtained from Nike every year. A generous share of revenue.

"According to preliminary estimates, it has exceeded 15 million euros in 2013, and will exceed 20 million euros in 2014. This means that Yang Yang is becoming the hottest top brand in Nike hands, which is also Nike. The key factor in signing a life-long contract with Yang Yang first, and Yang Yang also hopes to continue to maintain this cooperation with Nike. "

But soon, the news broke that was refuted, because when Yang Yang's agent Laiola was interviewed by the media in the United States, he said that the rumor was not true because he seriously underestimated the value of Yang Yang.

"Limited to the contract, the only thing I can say is that it's very high."

Laiola also said that the only player who signed a lifetime contract with Nike is Michael Jordan, the **** of basketball, and Yang Yang is the only player who signed a lifetime contract with Nike besides Jordan, and it comes from football. This is itself A recognition and affirmation of Yang Yang.

However, Laiola also said that the lifetime contract is only part of the reason Yang Yang and Nike renew their contract. More importantly, Yang Yang saw the prospect of continuing cooperation with Nike, especially the Yang Yang brand. In recent years, the team and Nike Under the cooperation of the company, the development is very rapid, and it is gradually becoming a gold signboard in the sports field.

The media quickly interpreted the meaning from Laiola's remarks, that is, Yang Yang and Nike signed a lifetime contract, not only fancy huge sponsorship fees, but also saw the Yang Yang brand become Jordan Such an independent brand, and get a huge sales share from Nike every year.

There is no doubt that this is the real big head.

But for these, the media and fans are not particularly interested, they are more concerned about sponsorship fees.

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On the second day of Nike's official announcement, Yang Yang appeared in the Nike flagship store in the center of Madrid to participate in the unveiling ceremony of Nike's new World Cup boots. He wore a pair of Nike's new ghost boots and appeared in front of the media and fans. .

This sneaker is different from the past. It was Nike designers who spent four years tailor-made for Yang Yang. From the material to the style to the characteristics, the sneakers are very close to Yang Yang's characteristics.

Nike Global Football Design Director Denis also attended the event, saying that these boots will make Yang Yang faster on the court because it is lighter, and the Nike team studied Yang Yang ’s game and found that his return and running A lot of sprinting, so this shoe cancels the tongue, and uses a new technology similar to socks.

"Every player wants to have a pair of shoes that fit like a sock, and this shoe has the feeling of running barefoot after being put on, and this surface-integrated design has no tongue and the player runs from side to side One side can avoid the trouble caused by the tongue, which will make it more comfortable. "

Yang Yang also gave face, smiled and exaggerated a few words, and said that he would wear these new boots for the World Cup in Brazil.

Nike also said that in the Brazil World Cup, this brand new boots will only be available to Yang Yang one person, two colors, other Nike players will wear other styles, which also reflects Yang Yang's unique.

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At noon, I participated in Nike's activities. At noon, Yang Yang did his best as a landlord and invited Nike designers and senior executives to have a lunch in the Bernabeu restaurant, accompanied by Yang Yang's two agents. Laiola and Wei Zheng.

Among them, the Italian fat man came back from the United States.

This time he returned with full load and brought back a huge sky-high contract.

50 million euros per year!

Yang Yang felt a little unbelievable because he did n’t know why Nike would promise Laiola such a request.

Long before the UEFA Champions League final, when Laiola told him the news, Yang Yang felt very unbelievable and felt that Laiola was crazy, so that when Laiola took over the contract and signed him, he all Some seem to be dreaming.

50 million euros per year, it is simply sky-high price!

Now Adidas ’s sponsorship fee for Messi is about 10 million euros per year, and Nike ’s lifetime contract with the American nba basketball superstar Kevin Durant last year was $ 300 million in ten years, ranking first in history. James' current contract is only 20 million US dollars per year, and it is said that it will increase significantly after the expiration of next year.

But now, Nike has given Yang Yang 50 million euros a year, which is almost crazy!

So that after sending away the Nike senior, Yang Yang still looked at Laiola and Wei Zheng in disbelief, and shook his head wryly for a long time.

"What a crazy world!"

Of course, both agents knew what Yang Yang meant.

"Do you know? Yang, your biggest problem is conservatism, you don't know your value at all." Raio Lamo smiled profoundly, a pair of shrewd people who had to admire, but couldn't help but want to beat His expression.

There is only one Yang Yang in the world, and behind Yang Yang is the entire China, the entire Asia, and now includes North America and Europe. This is the value of Yang Yang. Nike and Adidas want it, then they have to grab it.

In this case, Laiola, who is good at negotiation, began to play a role.

Of course, when Yang Yang signed this contract, he can draw 10% every year. Although he still has to share with Wei Zheng, it is also rich enough, because this is equivalent to sitting and collecting money.

"Also, recently Zlatan told me to tell you about dinner and he wants to thank you."

"Huh?" Yang Yang was surprised.

"Several of the investment companies that you founded had made money, and each of them divided half a million euros." Laiola laughed.

Yang Yang suddenly realized it, but he did not see this group of buddies for a while, and he didn't really feel much about money. Those were like numbers to him.

As if a few days ago, Wei Zheng told him that the valuation of the domestic mobile phone manufacturer rice he invested in has skyrocketed in recent years, and is currently the number one mobile phone brand in China, with a valuation of up to 45 billion US dollars. He and the fund are all grabbing rice shares, which makes the valuation of Yang Yang's shares reach 7.7 billion US dollars.

According to Wei Zheng, because rice's shares are very sought-after, and the valuation has just experienced a sharp rise, out of risk considerations, he decided to take advantage of the current old equity transfer opportunities, try to cash out the shares in his hands.

That is to say, Yang Yang made at least one hundred times from this investment.

In addition to rice, there are Jingdong, Mei Tuan, Didi and Toutiao, all of which make Yang Yang profitable. Judging from the current valuation, he does not know how much his net worth is, anyway. No need to think about money.

Of course, Yang Yang has indeed spent a lot of money over the years.

At least he currently does not have much money on hand, basically in real estate, shops and office buildings, or in stocks, and recently he also upgraded ten Hope Primary School plans and teacher training every year. The annual donation of primary schools reached two Ten, hoping to better help children from rural areas of the motherland to go to school.

Not only that, he also set up a charity foundation in the name of Su Ye and his wife, his parents and son Yang Guang, and promoted philanthropy in China, hoping to do his best to help more people in need. .

For Yang Yang now, he already has money and fame, and there is not much pursuit. The only thing he wants to do is to continue to pursue his dreams on the football field and challenge his limits.

...

Laiola knew that Yang Yang did not have a strong interest in money, so the topic quickly shifted to football, and the topic of gossip was naturally inseparable from the World Cup and the European summer transfer market.

Among them, Laiola first mentioned the Portuguese agent Mendes.

"Real Madrid want to sign De Gea this year, it is very difficult, because Mendes and Manchester United cooperation is getting deeper and deeper." Laiola said with a smile.

In today's European football, the two agents with the biggest cards, one is Lajola and the other is Jorge Mendes.

Among them, Laiola is taking the player route, while Mendes is actively cooperating with the club.

Although the two had different routes, they both did well.