Super Coach

After the two-week national team game ended, on the second day after Real Madrid eliminated the visiting Valladolid 4: 1 at home, Real Madrid was waiting for ac Milan at home on the one hand, and Yang Cheng participated. Press conference held in Madrid by Pictorial, this conference will announce the cooperation with Yang Cheng.

Unlike other Real Madrid players, Yang Cheng ’s image rights are always firmly in his hands. This is an agreement and tacit agreement with Florentino from the time he was in charge of Real Madrid, which also made him carry out outside. Real Madrid can't get all the income from all business activities.

Other players are different, at least more than half of their image rights are controlled by Real Madrid, so each sponsorship contract their agent has won for them must draw half of Real Madrid's income. This set of business models is It was founded by Florentino when he introduced Figo.

It can be said that the right of image is the biggest piece of Real Madrid ’s profit from the players. At that time, Calderon, Sanchez and Mijatović and others were authorized to use the image rights of Real Madrid and players privately by unscrupulous outsiders. A large income was obtained, but now all three are locked in prison.

Heidi? Krum has a specialized brokerage company, and professionals operate Yang Cheng ’s image rights, which involves many aspects. For example, Real Madrid can use Yang Cheng ’s image rights to seek endorsement and sponsorship, but the income is given to Yang Cheng splits in half, and Yang Cheng does not need it in turn, just because the right to image is in Yang Cheng's hands, and he has absolute initiative.

However, Yang Cheng ’s approach at Real Madrid has also been absolutely affirmed by Florentino and others, because the initiative is in his own hands, whatever he wants, as if the sponsorship of Real Madrid and Emirates was in trouble. , Yang Cheng directly sacrificed his image right for many years and contributed to this operation.

This is a sponsorship for all Real Madrid fans to relish, because Yang Cheng did not charge any fee from Real Madrid ’s jersey sponsorship fee. He had the right to request a share of the soup, but he did not, he just took himself away The income from the sponsorship agreement privately signed with Emirates is only equal to the fact that he has sacrificed a considerable sum of money to help Real Madrid.

In fact, Yang Cheng ’s sponsoring partners have been changing because he has a very high popularity, a reputation in the football field, high exposure, excellent image and coaching achievements, so he is recognized by those businesses.

For example, from the German razor brand Braun, last year they took advantage of the expiry of Yang Cheng ’s contract and took the lead in signing Yang Cheng with a high price of 75 million euros for 3 years. He became a global spokesperson for Braun. Advertisements are broadcast repeatedly all over the world, and you can see Yang Cheng's figure every day.

There are like famous sports drinks Gatorade, they will launch a [Caesar? Yang Cheng] series of drinks, this is the first time they have cooperated with the sports field, for this they will pay a 100-year fee of 100 million euros for 5 years, but in these 5 years, they can obtain the right to use Yang Cheng's image At the same time, Yang Cheng wants to shoot an advertisement for them for free.

Just like Elsa? What Pataki said, is Yang Cheng now at Heidi? Krum and Sienna? Under Miller's operation, it seems to be a gold-absorbing machine, constantly absorbing the resources around him, making all the sponsors crazy close to him.

Here, the core interest is his image right.

Because of understanding this, Florentino never dared to ask Yang Cheng to release the ownership of the image, because Yang Cheng earned more benefits than Real Madrid in a year than Real Madrid, and many people The side has given you concessions and benefits. If you ask for it like this, you will become greedy, right?

Not only did not ask for it, Florentino also gave strong support, just like Yang Cheng strongly supported Real Madrid, Real Madrid even lent a press conference at the Bernabeu Stadium, and let the photo newspaper hold a press conference, while Florenti Connaught, Piri, Butragueno, and the team's four captains, Ronaldinho, Kaka and other superstars all attended.

The purpose of this press conference is actually to announce to the outside that the pictorial will fully represent Yang Cheng's analysis of tactical books, autobiography, blogs and Weibo, as well as a series of other supporting books, which will operate as a series and will Launched within time.

As an autobiography of Yang Cheng and the author of this series of books, Grand? Nack also attended this press conference. He is a famous European journalist. He is familiar with the group of journalists who have been invited to Bernabeu. After all, they are peers, so the atmosphere is active.

"First of all, we must first congratulate our Caesar and become a father again!" Gran? Nak smiled and hugged Yang Cheng, and immediately got a burst of cheers from everyone present.

"I have known Yang Cheng for many years, probably about 14 years?" Grand? Nuck looked at Yang Cheng.

The latter shook his head, "Although I know that the famous Gran? Nack has also been an intern reporter, it is indeed not a glorious thing to say, but you should not forget the year you were in Chemnitz! "

Gran? When Nack heard it, he burst out laughing, "Yes, I met him in Chemnitz. At that time, he was a head coach of the second team. I was an intern reporter. Then he told me that Chem Nitz can be relegated. I do n’t believe it. I think this guy is too arrogant. I did n’t expect to be relegated in the end! "

Listening to these two famous people, talking about the one that was now being celebrated by countless fans, everyone can feel the deep friendship between them. For more than ten years, Gran? With his friendship with Yang Cheng, Nack has mixed up in the field of European football, and Yang Cheng has also changed from a fire-fighting coach to a top-level coach today.

The world is impermanent!

Yang Cheng smiled, "You all know that I have never liked to write an autobiography, or to write a book, but when I heard that the writer was Gran, my first feeling was whether this guy is It's a bad end! "

Everyone suddenly burst into laughter, if Gran? Nake has no way to go, so these reporters are estimated to have to drink the northwest wind, you know, Gran? Nuck is now a famous football player in Germany.

"Later I thought, if I could write down my experience over the years, then it should be Gran!" Yang Cheng pointed at Gran? Nack, "Because he is one of the best friends I have witnessed along the way in the past 15 years, I believe he can write the memories I want to express and retain."

Gran? Nack patted Yang Cheng's shoulder, "I understand!"

"I will never forget that there was a arrogant youth team coach of the German second team who was temporarily transferred to the first team as the fire coach. As a result, all German journalists, including famous football players, were blocked on the first day. Journalists and photo reporters entered his training area. "

"At the time, I was just an intern reporter. I worked in the Chemnitz Free Press. I had to get some grades, so I did not leave like other people. I chose to stay. This stay made me acquainted with me. Of the people I know in my life, the greatest football coach. "

"He did a good job in eastern Germany, but it is far more than people now think, not only to lead Chemnitz to relegation in the German second division. After leaving Chemnitz, he is still doing football for Eastern Germany. With his contribution, the youth training plan is only a part of it. He donates a lot of money every year to the University of Leipzig, his alma mater, and also supports the development of football there. "

"Anyone who goes to eastern Germany now, when they mention Yang Cheng, they will tell you that it is Caesar!"

Everyone at the scene heard it and couldn't help applauding.

"This is a world with a weak relationship, but Yang Cheng, whom I know, is a person with a strong sense of passion, warmth, kindness, and generosity. Almost everyone who has worked with him will not deny this, and I I plan to visit each club he has coached for a long time to interview the players he coached. I hope to write his past in the most informative, rich and detailed way. "

"Of course, I will also go to China, this great country. I hope to have a comprehensive and in-depth understanding of the countries and cities that gave birth to such outstanding people as Yang Cheng, as well as the small mountain villages that he has been hanging by for more than a decade Although he comes from a poor and backward region, his self-improvement is more admirable than his performance on the football field. "

A lot of people were listening to Gran at the scene? After Nake's remarks, they couldn't help but feel a little surprised. At least their understanding of Yang Cheng is not as good as Gran? Nuck is so deep, so thorough.

In the end, Gran? Nuck laughed, looked at Yang Cheng, and kept nodding, "Also, I also hope to invite our princesses to accept the interview. At present, I have gained something, and it must be breaking news, I believe that everyone will get to know a different Yang Cheng again! "

It is because of this, so Gran? Nuck wanted to write a series, into multiple books, for different content.

According to the previous analysis and research of the photo newspaper, Yang Cheng has such appeal and readers have such a demand, so there is definitely a market, and the photo newspaper will serialize these contents in his own newspaper first, and then organize and publish it later.

The pictorial newspaper is the newspaper with the largest circulation in Europe, which can confirm their recognition and affirmation of Yang Cheng.

"Mr. Yang Cheng, Gran said he was going to break the news, are you worried?"

When free to ask questions, a photo reporter immediately stood up and asked with a laugh.

Yang Cheng looked at Granny who didn't see good intentions? Nack nodded and said: "Worried, but I'm not afraid, because I also know that he has some fierce expectations. If he writes too much, I will publish a book and burst his insider!"

The reporters laughed suddenly, the two old friends fought each other, and the scene was very interesting.

"First of all, congratulations to Caesar. Real Madrid have maintained their winning streak on all fronts to their current position. Many people say that you are a great head coach and heard that you are going to write a book. What do you think about it? Is it a qualified head coach? "

Because today's invitations are more professional newspapers, the purpose is to reduce the unnecessary entanglement in private life topics, so the questions are also more professional.

"I think that the current football environment is different from before, and the current football is not pure, so this gives the head coach higher requirements. A head coach who only knows football can't survive in today's football world."

"Now being a coach does not mean that you train good players, guide them to play well, make decisions, make tactics, and win games. No, actually, for a head coach, the role of training is now alleviating. Because we usually have a large team of professional coaches now. "

"The most important thing for a head coach is to manage the players, control the mood and state of the ball team, formulate targeted strategies and tactics, keep calm in a tense game, and make correct decisions at any time. This is currently a qualified The head coach should have. "

Many reporters nodded when they heard it.

"Mr. Yang Cheng, I heard that there was a problem when you renewed the contract with Real Madrid last season, which caused many Real Madrid fans to worry. They all want to know, how long will you work in Real Madrid? It is said that you Is it true that he will leave Real Madrid this year? "Another reporter stood up.

Yang Cheng shook his head, "It must not be true, because I don't even know it myself!"

"What I want most now is to lead Real Madrid to finish this season. I rarely plan long-term things, so I can't say how long I will coach in Real Madrid. If I look at my current state of mind, I hope Coaching to retire at Real Madrid, because for me, it is a wonderful thing to lead my favorite football club to success. "

"But, Mr. Yang Cheng, there is news that Manchester City is going to invite you to teach with the highest contract in history."

Yang Cheng smiled, "I thank all the teams that are interested in me, but I regret that if I leave Real Madrid, I should not go to other club teams to coach."

"It's a tough job to coach a club to participate in a league!" Yang Cheng said lightly. "My elderly parents are in my hometown. Sometimes we can only meet once a year, more often through them. If I do n’t know how to use the online video, my mother is not in good health, so I can only send things, but I ca n’t take care of her. ”

"My son Charles is attending kindergarten in the United States. He called me and cried and said not to go to school. I also wanted to cry because if I were beside him, I would tell him that my father took you to school, but I ca n’t do it because I ’m going to prepare for the next game, I did n’t even send him off once! ”

"Yes, that's right. As the head coach, I gained a lot and I got a lot, but did I also lose and pay a lot? When a person reaches a certain level, I think about it In my past, I will cherish some things in particular. I am starting to feel a little tired now. I think I will seriously consider the decision to retire in the near future. "

"Of course, I can't be so selfish, because I don't live alone, I have my players, support my club, and some other media friends, I am not a selfish person, so if one day, I decide to retire , Then I hope that everyone can be satisfied. "

Yang Cheng has never been a self-willed man. From whether he left Kaiserslautern, Inter Milan, or Liverpool, he can see that he is all-round in dealing with such things. He hopes to be able to give Everyone leaves a perfect image.

This will undoubtedly put him under greater pressure, but will also make him more respected.

Is 37 years old, really not an age that should be retired, but it is not difficult for everyone to feel the efforts he has made over the years and the nostalgia for his lost family and family from Yang Cheng's words.

Indeed, being the head coach is a hard job. The players only need to focus on the game, so Ronaldinho can go to the nightclub, go to the girl, go on vacation after the game, but the head coach cannot, you have to consider training, Consider tactics, consider the opponent in the next game, you have to consider the situation of the team and so on.

Won the ball, usually people would say that the players played well, the stars performed well, how many would praise the head coach?

Can lose the ball, the first one is to find the head coach, where do you tactics are not properly arranged, where are not targeted, how are ...

Mourinho's hair was white and dyed again, and Yang Cheng's hair was also white and dyed black. In addition, Wenger, Ferguson, Ancelotti, Heathfield, Bosque ... all the head coaches There are all kinds of problems, and even more like Hollier, the head coach has become a high-risk industry.

From the age of 23 to 37, in the past 15 years, Yang Cheng has been conscientious and always maintains a high degree of professionalism. Every team he leads has succeeded successively, and this can be seen from this point. Out, he paid more than anyone.

This world is fair. If you do n’t pay, you ca n’t get something. You need to pay as much as you want!

Taiwan Multimedia is only blindly concerned about Yang Cheng's private life, but he has always ignored it. In fact, he is more diligent, hardworking and hardworking than anyone else. Without these efforts, he would not be able to gain today's gains.

All the reporters silently wrote down Yang Cheng's heartfelt remarks, and they all gave heartfelt approval and affirmation to Yang Cheng's words, because it would be more like a mature and stable Yang Cheng to say such words. Rather than the image of a **** in the eyes of Tongdu fans.

Everyone has advantages and disadvantages. If there are only advantages and no disadvantages, it is God, not human.

And at the end of the press conference, by Gran? Nack made a summary, that is, a summary of the entire plan.

The content of this conference soon appeared on the pages of the major authoritative media the next day, and it caused a lot of commotion. After all, Yang Cheng said that he might consider retiring, although it was said that it was not long ago. In the future, fans still hope to stop him, especially Real Madrid fans.

In Real Madrid's home game against AC Milan, the banner of the whole Bernabeu Stadium appeared with a lot of Yang Cheng holding banners. They hope that Yang Cheng will always be in charge of Real Madrid and never retire!

This situation and this scene is very touching!