Rewrite the Technological Landscape

Overseas home appliance brands were forced to start a round of price wars, and at the same time stepped up brand promotion efforts, trying to use brand power to resist the first resistance.

As a result, Huaxia netizens responded with a single sentence, "Why can't you produce a decent product with such a big brand?"

The time came to the end of August, and the big promotion of Huaxia Home Appliances was coming to an end. In the end, the overseas home appliance brands did not change anything, so they could only find ways to develop technology as soon as possible.

But just when they thought that the Huaxia home appliance company just wanted to use the local market to make up for the loss in the overseas market, several news suddenly appeared one after another at the end of August.

Haier acquired Sanyo’s white goods business in Neon Country, Vietnam, Indonesia, the Philippines and Malaysia for 130 million yuan. At the same time, Haier completely acquired New Zealand’s home appliances at a price of 700 million yuan a year earlier than its previous history. Manufacturer Fisher \u0026 Paykel Appliances Ltd.

Immediately afterwards, Midea acquired Sharp's business in Southeast Asia and Europe, and Changhong acquired Panasonic's business in Southeast Asia

A new round of overseas mergers and acquisitions of Huaxia home appliance companies has begun.

After the completion of the merger and acquisition, each company quickly integrated channel resources, and immediately began to decentralize products and spread out promotional activities. At this time, the e-commerce network and logistics network that Dafeng Group has quietly built in Asia for so many years played a role in promoting it again, helping Huaxia from the side. With the development of home appliance companies in Asian countries, of course, Dafeng Group has also earned the money it deserves.

However, this time Huaxia Enterprise's overseas promotion is a little different from the past, that is, it has been matched with a lot of publicity.

Brand image building and core technology research and development have always been a shortcoming of Huaxia home appliance companies, but this time, Huaxia home appliance companies obviously intend to change these two points by taking the lead in smart home appliances.

Because the time has come to the end of August, and after two months of precipitation, the products have begun to have more market feedback. At this time, the main evaluations of Huaxia Appliances have come out. The products are indeed more energy-saving, more convenient to use, and the price It is indeed not expensive.

At the same time, users in more and more countries have suddenly discovered that some domestic league games, variety shows, and TV commercials have all been covered by Huaxia home appliance companies recently.

Open Fengxin Hot Search, and you can always see Huaxia home appliance products on the daily advertisements. Open the Kunpeng browser, and the homepage is also an advertisement for Huaxia home appliance companies.

Recently, I have frequently seen a sentence on the public accounts of various Post Bar forums, smart home appliances, Huaxia leads!

This kind of brainwashing propaganda works in any country, and after a period of time, the concept in the user's mind begins to be changed.

In Bangkok, Thailand, a young man happened to be decorating his home and was thinking about buying appliances. He asked a few friends to advise him.

"Household appliances have evolved from traditional home appliances to smart home appliances. You must choose smart home appliances at this time, otherwise you will fall behind."

"That is to say, home appliances have been used for several years or more. You must buy smart home appliances for decoration now. In a few years, smart home appliances will definitely eliminate traditional home appliances like smartphones. By then, the traditional home appliances Home appliances may have to be replaced, aren’t you stupid to buy traditional home appliances for renovation now?”

"Will smart home appliances be expensive?"

"No, my colleague just bought a set. The price is not much different from traditional home appliances. Besides, it is not normal for high-end products to be more expensive. I want to change the home appliances at home. I went to my colleague's house that day and used them directly. A Hongmeng elf can control all the home appliances, which is cool, or use a Hongmeng mobile phone to control, any air conditioner, TV, and sweeping robot can work, this is life.”

"What brand did your colleague buy? Please recommend it."

"Grehaier TCL or something, you can go to the mall to see, it seems to be sold online."

"They're all Huaxia brands."

"That's for sure. Huaxia leads the way in smart home appliances. If you don't buy Huaxia brand, what brand can you buy, and other brands can't do it."

"I always feel that the quality of Huaxia's products is not good. I like the products of Neon Country."

"Come on, the products of Neon Country have become worse and worse in recent years, and there is no innovation. They are almost inferior to those made by us in Thailand."

"Your thinking is too rigid. The quality of some Huaxia products is indeed not good, but home appliances have always been very good. Every country has its own advantages. I think Huaxia can now be regarded as a leader in the field of home appliances. World number one."

Huaxia leads the way in smart home appliances, and Huaxia is number one in the world in home appliances. This concept is gradually deepening in the hearts of users from all over the world.

However, Huaxia's temporary lead did not blind them. The Huaxia's home appliance companies, who knew that their success this time was largely due to overtaking in a corner, were discussing another matter in private.

At the beginning of September, Huaxia home appliance companies successively came to Dafeng Group to discuss one matter with Meng Qian.

The home appliance industry has always been regarded as the main battlefield of price wars. In the 1990s, the home appliance industry might have fought purely on price. supply chain competition.

"Although we have taken a certain lead in concepts and products, we still have a certain distance compared with established home appliance companies in the global supply chain. Once they catch up with us in technology, they are likely to take advantage of the supply chain It is also the consensus of everyone to overtake us. The competition in the 21st century is no longer a competition between enterprises, but a competition between supply chains.

So we want to find Dafeng Group to help us build an intelligent supply chain system. "The first person who came to Meng Qian was Miss Dong.

"What do Mr. Dong think are the main problems of Huaxia home appliance companies including Gree?"

"Due to the long chain of multi-layer distribution, the information between our various links is disconnected, the transmission is slow, and the response is inefficient. The inventory problem of our air-conditioning industry is the focus of the industry. This is only the domestic situation, and it is even more serious globally. serious.

Moreover, logistics costs have always been an urgent problem to be solved. Our logistics costs in China account for more than 15% of GDP. In contrast, logistics products in the United States account for less than 10% of GDP. "

"Then do we have any advantage?"

"From the perspective of the whole industry, we have formed a strong home appliance industry cluster in China. Taking white goods as an example, the Pearl River Delta centered on Gree Mei, and the Bohai Rim industrial cluster centered on Haier Hisense Aucma have obvious advantages."

Meng Qian carefully analyzed the situation, "We have indeed started to design intelligent supply chain systems for some traditional manufacturing companies in the past two years, but to be honest, we have had a lot of conflicts with traditional manufacturing in the process.

From our point of view, there are five elements in a truly intelligent supply chain system, namely, attaching importance to the supply chain, starting from demand, cross-border integration, digitalization of the supply chain, and improving the financial status of the supply chain.

But in fact, in our opinion, the vast majority of manufacturing companies currently only focus on the supply chain. Everyone is aware of the importance of the supply chain and knows that the 21st century is about the supply chain. But Unwilling to get out of some traditional confinement, and unwilling to share, it will become very difficult for us to establish such a system. "

Meng Qian deliberately put the ugly words first, even as a kind of pressure, because this is indeed a problem.

Ms. Dong said firmly, "Since I've come to Mr. Meng, I'm here for a major renovation. I want Gree to become the absolute number one air conditioner brand in the world."

Meng Qian looked at Ms. Dong's expression, and nodded slowly, "Well, on September 10, Mr. Dong will come again. I have something to deal with these few days."