Rewrite the Technological Landscape

After a while, Zhang Shuxin brought Meng Qian into the office, "I went to find out just now, and the progress of the search engine is said to be good, so I have a question that I want to discuss with you today."

"Mr. Zhang, please tell me." Meng Qian let himself out of the emotion just now.

"The search engine has burned so much money this time, and Xingfa has been under pressure all the time. They hope that the search engine can see its profitability after it goes online."

"Isn't it all for money to cooperate with companies?" Meng Qian said lightly, and took a sip of tea.

"That profit is not enough to post every year." Zhang Shuxin responded with a smile, "I heard that Baidu is discussing a new profit model."

"Oh? Is there any specific news?"

"There is no accurate information, but I heard that they are researching something called bidding. Merchants can bid to make their advertisements or promotional webpages appear at the top of Baidu's search results."

Meng Qian's eyes moved slightly, but he didn't give any reaction. After all, he couldn't judge without listening to people's complete words.

And for Meng Qian, the development of the search engine is still under his control, because the core algorithm of the search engine is still his personal patent so far, Ying Haiwei's five points are equivalent to buying his patent The right to use, but did not directly buy his patent.

For Meng Qian, he has nothing to do directly, either Taobao, which he does not want to participate in at all, or search engines, which are more suitable for others to do for various objective reasons, but he will Assure your right to speak as much as possible.

The confidence of this right to speak comes from his own core technology. When he first suggested Zhang Shuxin to be a search engine, Meng Qian’s own peace of mind was that the core technology Ying Haiwei could only find himself at this time, because others just couldn’t do it. What about search engines? It's so easy to do, Meng Qian is completely relying on the light of rebirth. After all, in 2019, some related patents have passed 20 years.

Especially after several months of development, Ying Haiwei has already understood the meaning of Meng Qian's existence. It is impossible to prevent Meng Qian from participating in the development of search engines. A better algorithm can be worked out, but Ying Haiwei may not be able to bear Meng Qian's departure.

And this right to speak is the basis for Meng Qian to control the direction of the search engine as much as possible. After all, he doesn't want Ying Haiwei's search engine to be as good as Baidu in the future.

Meng Qian can't guarantee that Ying Haiwei won't become the second Baidu. No one can be sure about this kind of thing. His only way is to guarantee his right to speak. The only thing he can control is that I don't want to be the second Baidu. Two degrees of whiteness.

"What does Mr. Zhang think of this bidding model?" Meng Qian asked very calmly.

"It is indeed a very good means of profit, and it can be regarded as a relatively accurate promotion for merchants." Zhang Shuxin didn't know Meng Qian's thoughts, and responded truthfully, "Oh yes, let me tell you the details of this bidding first. Make it clearer."

"No need, I also understand." Meng Qian put down the teacup, "But there is a problem here, how to solve the problem of bidding review, after all, bidding, the highest bidder wins, and some false advertising money will be enough at that time. How can I get on our homepage?"

Meng Qian raised his head to observe Zhang Shuxin's expression, and saw that the latter was obviously in deep thought, "What you said is really a problem, and it will be very difficult for us to review this part, and it is impossible for us to check other people's products. "

Zhang Shuxin paused for a while, then shook his head, "When you put it this way, it seems that this thing is not very feasible, Mr. Meng, do you have any suggestions or ideas in terms of profitability?"

Zhang Shuxin's performance reassured Meng Qian a little, "I personally think this way. First of all, search engines can still follow the relatively traditional advertising charging model. Users will find advertising annoying, but more users still I will understand. After all, it is impossible for a company to burn money and provide you with things for nothing. The company must make money.

We can leave a special place on the page for advertisements, but we must not use the bidding model of sticking to the top of the search results. "

"Why?" Zhang Shuxin asked subconsciously.

"Because if we play bidding, we are violating the trust of users. Why do users use search engines? It is because he wants to know something but he doesn't know it himself, so he actually comes to consult search engines.

At this time, the search engine plays the role of answering questions, and a good search engine is something that allows more users to get the answers they want. Slowly, when users get used to using a certain search engine, In fact, the core of this matter is that he believes in the search engine, and he believes that the search engine will give him the answer he wants.

At this time, if we use the bidding model of the top ranking of search results, users will actually develop a habit of trust, and they will trust the recommendations we put there. This trust stems from their trust in search engines and also from They don't understand this bidding model, and they don't understand the Internet.

For example, what should a user do if they search for a cold when they have a cold? If we pinpoint a cold medicine merchant, the user is likely to buy it. Indeed, the merchant can get relatively more accurate advertising effects, but what about our users?

They may believe our recommendation, or they may not even know that this is a bidding advertisement, and they think this is the result of the search.

Their trust was used by us and turned into our profit-making tool. This money was earned. Anyway, I can't sleep well.

If it is made into a traditional advertising model, it will be much clearer. We clearly inform users that this piece is advertising. Although there will be a certain degree of trust score, the degree is completely different.

And this review will be relatively easy. We just need to review the advertisements of merchants according to the national advertising law as a standard.

In addition, we are not building a forum. I think it can be embedded in search engines. At the same time, we can cooperate with offline knowledge platforms, put some knowledge on the platform and charge for it. Said that they have an additional online channel, and we can also benefit from it and make money.

And this is just an example. To put it bluntly, we can provide value-added services on search engines. Search engines don't just rely on bidding to make money. "

Zhang Shuxin fell into deep thought again, "You are right, as long as our products are good enough to attract enough users, the traditional advertising model is enough to bring us considerable profits, there is no need to take advantage of users' trust.

More importantly, Ying Haiwei will not only be a search engine for the rest of his life. Our use of search engines to consume the trust of users will actually directly affect our future products. "

Seeing Zhang Shuxin's thoughts like this, Meng Qian's heart became more settled. After the two of them had dinner together in the evening, Meng Qian returned to Hangzhou.

On December 5, 2000, Meng Qian went back to school to take the transfer exam. He felt that he performed well, but the final result was to do his best and obey the destiny.

On the way back to the company, Meng Qian bought several newspapers at the newsstand, and after reading the news for a while in the taxi, Meng Qian's body suddenly trembled.

In a science and technology newspaper, Meng Qian saw a news that Ericsson R380 is coming.

The first Symbian smartphone appeared, and the era of smartphones began

Thank you Yiqietai Cenlou Qimo for your reward!