Rewrite the Technological Landscape

A few days later, Ogilvy Electronics announced that the public beta of "Legend 2" will be on October 29. It took about a month from the official revelation of the agency to the public beta. Meng Qian estimated that the real agency time should be earlier, and one month is actually quite fast.

But no matter how early it was, it probably happened in early September, because according to the news on the Internet, "Legend 2" finally passed all the audits in Korea in early September.

It can be seen from this that the other party is really anxious to put "Legend 2" on the Chinese market, presumably because they want to have more room to play while Meng Qian has not completely monopolized the market.

However, Meng Qian didn't know that it was almost the end of the year that "Legend 2" passed these reviews in real history. Wemade really worked hard to get the game on China earlier.

And "Legend 2" represented by Ogilvy Electronics finally decided to call it "Legend" in China.

The public beta of "Legend" was officially announced on the morning of October 3, and a lot of "Legend" publicity appeared on the Internet in the afternoon of October 3. By October 5, it felt a bit overwhelming.

"The hottest foreign online game is about to enter China"

"No. 1 praise of the year, will the overseas legend continue to be written in China?" "

"Recommended by millions of players, the legend of the pioneer of large-scale online games settled in Huaxia attracted strong attention"

The first routine of publicity is the exact opposite of Shanda's downplaying the agency from Korea. Now I want to tell everyone that this game is foreign, because in the Internet environment in 2000, netizens were very unfamiliar with foreign conditions.

Basically, everyone’s concept is that the moon in foreign countries is rounder than that in China, and this concept has even continued until 2019. I believe many people were deeply impressed by the news that China’s products went abroad and sold at high prices.

In 2000, even many Chinese brands had to choose an English name deliberately, hoping that people would misunderstand that it was a foreign company.

Now it is equivalent to giving "Legend" the title of the most popular online game abroad.

The second method of publicity is to stand on the team platform. As a pioneer of Chinese competitive games, Ogilvy Electronics has its own team and has many fans. Now these teams are very straightforward to stand for "Legend".

And in the process of standing on the platform, I don't know whether it was Ogilvy Electronics or the marketing team of Korea that took advantage of something very cleverly, that is, the dissatisfaction of loyal players of competitive games with "The Legend of God".

There is nothing in this world that can be liked by everyone, and the same is true for "The Legend of God". With the popularity of "The Legend of God", a series of competitive games such as "StarCraft" that originally dominated the Chinese gaming industry are naturally experiencing player loss. Cool down.

This makes players who are obsessed with this type of game feel very upset, especially although "The Legend of God" is popular, but compared with the games they like, the graphics and operation of "The Legend of God" are obviously rough and rough. After all, the game The positioning is there, after all, the staff level of Dafeng Science and Technology Co., Ltd. is there.

Therefore, there are such a group of game players who have a negative attitude towards "The Legend of God". To a certain extent, this mood is similar to that of some "DOTA" players watching "LOL" and some "LOL" players watching "Glory of the King". Feeling.

In fact, after "The Legend of God" became popular, many players are calling for Blizzard to release a large-scale online game, but it is a pity that Blizzard cannot produce it now.

Therefore, although the entry of "Legend" is not Blizzard's, at least it can suppress the momentum of "Legend", and looking at the current publicity, they all believe that "Legend" will be better than "Legend of God", and there are so many competitive games Professional players are saying yes, they have found something that can suppress "The Legend of God", and they are willing to support it.

The third routine may not be considered a routine anymore, it is a simple and rude brand effect, directly compare Ogilvy Electronics with Dafengke’s creation, even if "The Legend of God" is now in a good momentum, there is no way to compare with Ogilvy Electronics for the time being, and then it is Spending money on exposure, and the advantage of channels, offline Internet cafes have already started to promote "Legend" on a large scale. It is said that Ogilvy Electronics released 300,000 game discs in three days, which is still very scary.

On October 6, 2000, RB was still on holiday, but most of Dafeng’s employees came to the company ahead of schedule, and it was not Meng Qian who asked them to come, but they decided to come early in private.

Everyone has seen the popularity of "Legend" in the past few days, especially since the game has not been released yet, more and more people have started to step on "Legend of God" on the Internet.

Even many players of "The Legend of God" expressed that they would play "Legend".

All this made the employees of Dafeng Science and Technology lose their holiday mood, especially the earliest teams of Dafeng Technology, all of which arrived at the company ahead of schedule.

Everyone directly formed a group to find Meng Qian.

Seeing everyone's attitude, Meng Qian simply called everyone to the conference room for a meeting.

"It seems that everyone has noticed what happened in the past few days, so if you have any thoughts now, talk about it."

"I think their marketing methods are too disgusting. You release the game and you release it. Why do you have to step on us?" Kong Youtian from the operation department said first.

"Ogilvy Electronics' channel resources are terrible. The speed of their original agent's promotion is not at the same level as ours. I heard from our agent that people from many places are rushing to become the agent of "Legend." Chu Binhong from the promotion department then expressed his opinion.

Li Feiqing was the third to speak, "Ogilvy Electronics has a great foundation. The hottest games in the past few years have been owned by them. Now that they represent "Legend", their natural advantages lie there. There is no way around it."

"In the past, netizens said that we were the pioneers of large-scale online games. Now they know that "Legend" and even Goryeo have many large-scale online games ahead of us. The online view has obviously changed." Tao Tingting said in a low voice.

"Goryeo's overall game production level is indeed above ours." Yan Zhe added.

After that, the conference room was silent for a long time.

Meng Qian saw that no one was talking, so he smiled teasingly, "So you are here today to resign?"

"Of course not!" Many people responded subconsciously.

"Then you're here to tell me these things?"

"We want to know what the company will do next?" Song Zhenluo raised his head and said, "We want to come and start working early."

"What will the company do next? What you want to know is what the company will do next or what will I do next?"

Everyone was a little confused. Seeing that everyone seemed unable to react, Meng Qian turned around and wrote vertically on the blackboard: Meng Qian, Operations Department, Technology Department, Art Department, Customer Service Department, HR Administration Department, Audit Department, Logistics Department .

Then, except for the two words Meng Qian, a question mark was written behind the others. Finally, Meng Qian wrote after his name: Integrate upstream resources.

"If you're asking me what I'm going to do next." Meng Qian drew a circle on the integration of upstream resources with a pen, "I will go to Yanjing to do this thing tomorrow morning, and I will probably stay in Yanjing for three to five days."

"If you are asking about what the company will do next." Meng Qian clicked on the question marks below, "When I come back from Yanjing, if all the question marks can be replaced, it should be the answer you want .”

Everyone looked at the question marks on the blackboard in silence.

Meng Qian was also silent for a while before speaking again, "As the boss of Dafeng Science and Technology Innovation, what I am absolutely qualified to give you is probably my attitude.

Facing the opponent, I only have two words.

cut him. "

Last night, my family’s birthday lasted until early in the morning. When I came back, I quickly added a chapter to everyone. Good night everyone