Rewrite the Technological Landscape

On the night when the statement was released, Shen Jiawen came to Meng Qian's office with a thick folder, "This is all the feedback that can be collected this time."

"I really trouble you." After all, Shen Jiawen is not an employee of the Dafeng Group. Although Meng Qian gave them money, she still needs to say a few words of trouble and thanks.

As for what Shen Jiawen has been doing for Meng Qian, it is to test the image editing software and video editing software of Dafeng Group.

This is the third large-scale test that Shen Jiawen and the others have mobilized resources around to help Meng Qian.

"The previous bugs are gone, but how to say, the effect of the tool is still far behind Adobe's products." Shen Jiawen gave an overall evaluation.

"Adobe's more than ten years of product experience cannot be surpassed by a few test feedbacks." Meng Qian put the folder Shen Jiawen brought on his desk, "But our optimization of functions should be more popular. ?”

"Indeed, your operation feels smoother and more comfortable, and it is still relatively popular. Are you really planning to compete with Adobe?"

"Well, do you have any suggestions?"

"I don't understand business competition. I just feel that Adobe is amazing. We often talk about this product in private and feel that the technical content is not very high, but I have never heard of Adobe's competitors."

Meng Qian responded with a smile, "Adobe has competitors, such as Affinity Designer, you just don't know it, and do you all think that Adobe is a company that makes PS and the like."

"Huh? Isn't it?"

Meng Qian signaled Shen Jiawen to sit down, "If you are interested, let me tell you briefly."

"OK."

In fact, the question Shen Jiawen raised has been asked by many people. Many people are curious about how such software with low technical content is monopolized by one company.

However, Adobe’s market value in 2019 is 150 billion yuan. Adobe is a cloud SaaS giant and a development tool giant. It also produces enterprise systems and a large number of application software. This is a real software giant, not just PS. So simple.

"There's always been talk in our circles that Adobe's boss might be a reborn.

Adobe started with Post, which is a printing program. Now this technology is not high-tech, but it was a great invention in the early 1980s. Adobe relied on Post to directly climb to the two giants of Apple and IBM. .

After that, Adobe miraculously foresaw the advent of the era when desktop applications allow users to perform visual operations, and became one of the first companies to develop development tools and editing tools.

But what Adobe is smarter is that when other companies did not respond, he used his industry status to quickly establish standards.

The company that sets industry standards for digital design is Adobe.

Those who establish standards, who can afford it, Adobe quickly expands its product line by taking advantage of the right to formulate standards, and has made all the development tools imaginable.

The next step for Adobe is to establish professional brand reputation and user habits.

You must know that there were not many people who used these software in the 1980s and 1990s. Take PS as an example. Who were the people who knew how to use PS in that era? Basically, it was used by professionals, and it was even rarer for countries like China to use PS in that era.

Since the user market is not large, we can do precise promotion. Adobe grasped a very important thing at that time, that is, the education channel. When everyone started to receive education in school, they have been using Adobe products, and they have long been used to it. , If other products are not particularly good, they will not be replaced.

Slowly, brand reputation and user habits have been established in this way.

From standards to patents to products and then to the market, Adobe has eaten up the whole line. We also call this ecology. High, but you rely on a few products to compete with others in the same ecology, how can you win? "

"Indeed, I have been using PS since I started photography, and everyone around me is also using PS. Now even if someone recommends another product to me, I will try it at most, but if I change it, it will be like you As I said, if it is not particularly good, I am unlikely to change it." Shen Jiawen recalled her habits, "Then how do you compete with Adobe?"

"If Adobe really only makes some image editing software and video editing software, it may really be able to develop more stably, but as I said just now, it has been expanding its product line and doing a whole series of development tools.

Adobe's current market value is not large, and it is not yet a giant company. Naturally, big companies are not happy to let such a company control so many standard-setting rights. Therefore, Adobe has encountered many competitors in the past two years, including two giants. The suppression of enterprises, they are Microsoft and Google, especially Google, has a large number of independent and excellent development tools, which poses a huge threat to Adobe.

So it is very likely to enter a period of melee in the future, and it is most likely to get some benefits by squeezing in at this time.

Another thing is that our Dafeng Group has been developing not only image editing software and video editing software, but also website editing tools and software development tools. Especially in the past few years, as the world With the development of the IT industry and the rapid increase of IT practitioners, the development of IDE, that is, the integrated development environment, has also entered a new explosive period. "

Noticing that Shen Jiawen was a little confused at the beginning, Meng Qian patiently explained, "The so-called IDE can be understood as programmers also need a PS software similar to the PS software you use when editing pictures. This software integrates programmers' development The required tools such as code editor, compiler, debugger and graphical user interface are an integrated development tool.

A good integrated development tool can simplify the work of programmers and help programmers develop more conveniently and quickly. With the launch of products such as Eclipse and IntelliJ IDEA in the past two years, this field is also undergoing a revolution.

Moreover, Dafeng Group has a natural advantage in doing this, and that is the domestic market. Our domestic market, whether it is the IT industry or the design industry, especially the design industry, is still in its infancy compared with others. No matter whether the products of Dafeng Group can achieve good results in international competition, they can at least establish an internal Influence. "

Here is another thing that Meng Qian couldn't tell Shen Jiawen, that is, in 2005, Adobe did a solid job and acquired several particularly powerful companies, especially the acquisition of Macromedia, Dreamweaver, and Flash!

Although looking at Flash from the perspective of 2019, many people are ridiculing and belittling Flash, thinking that the high cost of Flash security accounts for a lot of problems in memory power consumption, especially the better performance of H5 on the mobile terminal, making Flash popular. "abuse".

But as an old programmer, Meng Qian has always been disgusted with this kind of statement. It's like a 20-year-old basketball player pointing at a 40-year-old basketball player and saying that he plays really badly, but forgets the glory of that era.

In the next 10 years or so, although Flash has indeed always had problems exposed by later generations, in this era Flash is king, and this is the reality.

Regarding the acquisition in 2005, Adobe CEO Bruce said in an interview in 2007: After completing the acquisition, I really understood the power of Flash video. Flash Media Server was a big surprise. We're getting into the heart of the Web.

He also mentioned that people will access information more on non-PC devices, Flash Lite has also been successful, device manufacturers are competing to pre-install Flash Lite, and every PS3 has Flash Lite pre-installed.

Adobe acquired the advantages of the entire workflow through the acquisition of Macromedia, including real-time editing, post-production, streaming, DRM, publishing, etc.

This is why some people have been ridiculing him as a reborn person. Adobe can always grasp the trend of the times, and the later cloud SaaS era is really amazing.

As for whether he is a reborn man or not, Meng Qian doesn't know, but Meng Qian knows one thing, he is a real reborn man, so he has to compete with Adobe for Macromedia, and at worst, hold Adobe down to give himself time to farm again Or find someone to cooperate with the acquisition.

The one who wins the standard wins the world. Meng Qian knows this thing, and he has the opportunity and possibility. If he doesn't fight for it, it will be a shame to be reborn.

And if it is really possible, in order to make better use of what Macromedia can bring, Dafeng Group must enter this market in advance, otherwise it is easy to be hammered by Google if it has no foundation at all.

What's more, if more development tools that are loved by the world can be launched, it will be very helpful to the company's influence in the industry.

For example, git is very popular now, and everyone knows that it was developed by Dafeng Group, which makes Dafeng Group's status in the eyes of developers very different.

After repeated tests and revisions, Dafeng Group's development tools and editing software industry are finally about to be born.