Reborn in Hong Kong: The Tycoon Grows Up

In fact, in his heart, Bao Zixuan doesn't really want to own other people's patents, but this is business. If you don't use some tricks to make Lego a relatively traditional family business with completely independent intellectual property rights, you will have no entry point.

In order for your career to take off quickly, you can only go rogue. After all, there are only so many good projects in this world. With the current strength of Heiyun Group, if it wants to make money, it can only choose products that are relatively simple to produce but full of creativity, and Lego is one of them. Otherwise, you simply don’t have that much money to invest in high-end technology industries.

KK-Christison came to a private hospital in Billund, where his father, Christison Sr., had been hospitalized for a long time. He comes here every week to chat with his father.

After seeing KK Christison coming, the nurse was a little confused. After all, the time he came every time was very fixed. He came here once a week and it never changed for more than a year.

I learned from the nurse that my father had just fallen asleep, and went to the doctor to learn about his condition. kk-Christison fell asleep on the sand in the hospital room.

After Old Christison woke up and saw his son lying on the sofa asleep, he thought about a lot of things. This scene had not appeared for a long time. Since he fell ill and was hospitalized, all the company's affairs have fallen on his son. It is true that It’s hard for him.

He didn't wake up his son, and waited until KK-Christison woke up at 4 o'clock later. It seemed that he hadn't slept so soundly for a long time. It turned out that he was still so dependent on his father, and he relaxed a lot physically and mentally.

Old Christison: "You wake up, kk, and come to me if you want anything. Otherwise, you wouldn't have come to the hospital at this time."

KK Christison: "How are you feeling? I didn't disturb your rest!"

Old Christison: "It's okay, I'm used to it. Thank you for your hard work. I haven't seen you sleeping so soundly for a long time."

KK Christison: "That's good! The company has a lot of things going on recently, so it's been a little busy. Look at this."

After saying that, he took the black cloud villains out of the bag and put them on the table. Old Christison was very excited when he saw these villains. After all, a person who has been making building blocks all his life has a very sharp eyesight, but when he got it in his hands After looking at it, I found that it was not a Lego product, and I suddenly became more confused. Looking at KK Christison, he is waiting for KK's answer!

Knowing that his father wanted him to explain, KK Christison said: "This is the Heiyun minifigure produced by Xiangjiang Heiyun Group, and it is designed according to the hole positions of Lego bricks. They have applied for a patent and want to cooperate with us. Yes, but the other party’s appetite is too big and I can’t make up my mind, so I came here to see if you have any solutions.”

Hearing what his son said about Heiyun Group, why had he never heard of this company before? This cannot be blamed on old Christison. He has been in the hospital for so many days and has no contact with the outside world. Moreover, reading company reports every week is already very hard on the eyes, so I don’t have time to read newspapers.

KK-Christison: "Heiyun Group was only established last year, but the company has grown very quickly. Some of the best games on the market are produced by them. They also develop and produce the Walkman."

After speaking, he took out a Heiyun Walkman. After seeing this product, and combined with the little man on the table, Old Christison knew that Heiyun Group had too much power over Lego in terms of processing and production capabilities and quality.

Old Christison: "Heiyun Group's processing capabilities are better than ours. What do they want?"

KK-Christison: "They want patent production authorization in the Americas and Asia, and leave these two markets to them to develop."

Old Christison: "With the current strength of Lego, it will be difficult to develop the American and Asian markets in a short period of time. We don't have the strength at all. When combined with the other party holding this little man, it is clear that they are forcing us to make concessions. Look. Coming to Heiyun Group was a sure win, but they also showed an urgent need for cooperation, so this is an opportunity for us."

"Patent licensing and marketing can be left to them, but we want this villain's free use rights. You are asking for a huge patent royalty. Then we have to work hard on profit sharing every year, even if we are not producing it. Yes, our profit will not be less, and the other party’s processing capabilities do not have quality issues that would damage our brand.”

After hearing what my father said, it turns out that Jiang is very old. yes! Looking at the urgent needs of the other party, I can offer a sky-high price and share the profit every year. This is not a problem!

Next, the father and son discussed the details of cooperation with Heiyun Group and issues to be noted in the hospital.

After Bao Zixuan returned to the hotel, he was also considering how much money he could accept. In fact, judging from the scale of Lego's development in later generations, even 1 billion US dollars would be a good deal, but he didn't have that much money. No matter what you do with it, you will still make less money than investing in Lego.

Looking at the sales data and overall operating costs of Lego for the past three years that Yamashita Henyi brought over, these were the results of a European survey company that spent a lot of money to investigate. Seeing that most of the data is analyzed from taxation, it can be seen that this research company has a strong power in the political circles.

After breakfast the next day, the Heiyun Group and the group came to the reception room of the Lego headquarters again! This time the two sides went straight to the topic, because Bao Zixuan had booked a flight back to Xiangjiang in the evening, and his mother's birthday was coming soon. If there are no suitable gifts in Europe, you can only buy them in Xiangjiang.

Bao Zixuan: "Mr. Christison, isn't the combination of our Black Cloud villain and Lego bricks perfect? ​​It will add more fun to the children! What do you think?"

KK Christison: "It's a nice little gadget, but it's useless without Lego bricks. And without him Lego bricks are still Lego bricks."

When KK Christison said this, Bao Zixuan didn't say anything. He understood that this was just a conventional method to suppress opponents in negotiations and thereby increase his own interests.

Bao Zixuan: "I don't really like wasting time in business negotiations, discussing or even quarreling with each other because of little interests. If I have that time to sit next to the computer, I will create more value in the laboratory. You just say black How can Cloud Group obtain patent authorization in Asia and America?”

Bao Zixuan knows his weaknesses, so he tries to communicate as little as possible with his negotiating partners every time he negotiates. That way it's not easy for others to see your weaknesses.

After a night of investigating KK Christison of Heiyun Company, he knew Bao Zixuan's character and that he was a talented engineer. He was responsible for the research and development of many products of Heiyun.

"Of course, I also hope that the negotiations will end soon. I hope that Heiyun Group can pay a one-time payment of 10 million US dollars to purchase the patent production license of Lego bricks in Asia and America. And we also need 20% of the profit as additional application fees for the patent . We don’t need to exchange cash for Heiyun’s most advanced production equipment. And the Heiyun villain will let us use it free of charge.” Kk-Christison said.

Bao Zixuan, who knew the development potential of Lego, thought it would be cost-effective to buy out the patent production licenses in Asia and the Americas for US$100 million, but he couldn't let others make an offer like a fool! That is the future, what if Lego’s subsequent development fails!

Bao Zixuan: "This seems to be all paid by Heiyun. Lego has not paid anything, and they still want to get the Heiyun villain for free. I don't like bargaining, and more than 10 million US dollars of equipment is no problem. In addition, 5% of the sales profit will be used as additional patent usage fees. , this is international practice."

"If necessary, Heiyun Group can use part of its funds to jointly develop new products with Lego."

KK Christison: "Others remain unchanged, 10% profit sharing."

In fact, this was the bottom line of his discussion with his father. After all, it was no big deal to let go of the market that he was unable to develop.

Bao Zixuan: "No problem, happy cooperation."

Hearing Bao Zixuan agree so happily, KK-Christison felt that something was wrong, but if he reneges on what he promised, it would be very detrimental to Lego's credibility.