Reborn in Hong Kong: The Tycoon Grows Up

After hearing what Mike Donald said, the elder Edelman knew what the GM president meant. This is to allow Edelman to lobby the military to replace military vehicles and then win orders for them.

And it's definitely not a small matter, otherwise GM's own strength would be enough. No wonder they attach so much importance to it and even go so far as to join forces with their former biggest competitors. It seems that GM and Ford have big plans.

Old Edelman said seriously: "To be able to get President Mike to pay so much attention to this, and also to join forces with Ford, it must be a big move, but I just don't know what effect you want to achieve."

As the largest public relations company in the world, it has certainly been involved in public relations work for US military procurement. Moreover, several internal executives have worked in the Ministry of Defense before, so it can be said that they are familiar with these things.

MacDonald: "Mr. Edelman should have paid attention to the major automakers in the United States. You should also have an idea of ​​the current situation. General Motors and Ford are currently in a very difficult situation. If they do not receive orders from the Department of Defense, they are likely to have to Close some factories.”

"GM has achieved certain results before, but now there are many variables. Other domestic automakers in the United States will not agree to GM being a one-man company, and Ford in particular will stand in the way."

"Fortunately, we reached an agreement with Henry Ford II yesterday. No matter how many military vehicles the U.S. military replaces, it will be based on GM's share of 55%; Ford's share of 35%; and the remaining 10% will be given to other automakers."

"Our two families hope that the U.S. military can decommission all military vehicles. Of course, it cannot be done at once. It can be done in several steps, but it should not take more than a year."

The elder Edelman was shocked to hear that the U.S. military wanted to retire all military vehicles. As one of the countries with the largest military in the world, the number of military vehicles is definitely the largest in the world.

Retiring so many military vehicles at once would make it impossible to pass the national defense budget. This requires a huge amount of funds, and even a military as powerful as the U.S. military cannot allocate such a huge amount of funds at once. Even if you can barely take it out, you must understand the principle of equal sharing of benefits.

The Army's status and role in future wars continue to decline. How can the Ministry of Defense agree to replace so many military vehicles for them.

Old Edelman: "I'm not afraid of your jokes. This is beyond the scope of ordinary capabilities. Public relations companies are not omnipotent. The U.S. military has more than 300,000 transport vehicles. The price of each vehicle is calculated at US$100,000. This cost alone exceeds $30 billion or more."

"After all, some vehicles need to be equipped with other equipment, and the overall cost may exceed US$50 billion."

"The Ministry of National Defense will not agree to spend so much money on the Army within one year. You must know that it is not a missile and cannot play a strategic deterrent effect. In other words, replacing it with vehicles is not the most urgent thing at the moment."

"With Edelman's public relations capabilities, coupled with the influence of Ford and General Motors, it is estimated that 100,000 military vehicles can be replaced. This should be the best result."

Although the old Edelman wanted to make money, he also knew that if all active US military vehicles were replaced, the public relations fees charged would definitely be astronomical. But not all money can be earned, and his analysis is more in line with the actual situation. But if only one-third is replaced, GM and Ford will not come to the public relations company for help.

With the strength of the two companies, combined with the situation of the US automobile industry and the excellent performance of the General Hummer military vehicle, the Ministry of Defense will still give some face.

MacDonald said with a smile: "Of course I know that it is very difficult to replace all military vehicles. Otherwise, it would be impossible to ask you to come out to help coordinate. Maybe if we work together, we can really get things done. Nothing will happen. Absolutely!"

Old Edelman thought for a while and said: "Replacing half of the military vehicles may be the best result, unless God comes to the United States."

If there is no particularly effective way to get the US military to agree to replace half of its military vehicles, it may be the limit. MacDonald has already made careful plans, how could he possibly be satisfied with half of the orders!

MacDonald: "Most of the vehicles currently used by the U.S. Army are produced by the Jeep brand. Strictly speaking, Jeep no longer belongs to the United States. To put it more directly, it is not controlled by Americans at all."

"Then they are thinking that there is no possibility of winning military orders, and this becomes a problem. How can we help if there is a problem with the vehicles in active service? Do they have to ask foreign engineers to help the US military repair the vehicles. It is okay in peacetime, but once the country enters a state of war, it will be unlucky. The only ones who deserve it are the brave and fearless soldiers of the United States."

"Because a company changes its controlling shareholder, it brings unnecessary losses to the U.S. military; shouldn't Bao Zixuan bear some responsibility?"

"Before, Heiyun Group purchased a lot of outdated products in warehouses in the Soviet Union. Now they are just asking them to solve problems for the US military."

Hearing this, Old Edelman felt that General Motors and Ford were a little shameless. Not only did they want to receive military orders, but they also wanted Heiyun Group to collect their old cars for them. This is not enough to take advantage, but also too shameless.

However, after careful analysis, I feel that the plan is very feasible.

Bao Zixuan has very good relations with China and the Middle East, so it can take back the cars and sell them to these two places. In this way, the people who get the benefits will not be able to say much, and the taxpayers will not have much reaction.

La Edelman: "After Edelman took over this case, we will definitely go all out to get the military to retire all Jeep brand military vehicles."

This is a challenge for Edelman, and it is also an incentive for the old Edelman. Being able to end his career with the U.S. military replacing all military vehicles is a perfect ending for him.

The United States Department of Defense is a department under the government of the United States of America. Its center is the Pentagon and its leader is the United States Secretary of Defense. According to U.S. law, ministers are civil servants. The U.S. Department of Defense was established on September 18, 1947, formerly known as the U.S. Department of War, and is headquartered in the Pentagon.

The Department of Defense is the highest leadership agency of the United States Armed Forces. The Service Department is the highest administrative leadership agency of each service and is responsible for its personnel and administrative management, troop formation, combat readiness training, military service mobilization, weapons and equipment development and procurement, and logistics support. The current system of the U.S. Department of Defense consists of the Office of the Secretary of Defense, the Joint Chiefs of Staff, 3 service departments, 10 joint combat commands, 16 bureaus under the Department of Defense, and 6 professional agencies.

The Secretary of Defense has the Office of the Secretary of Defense, which is assisted by the Under Secretary and the Under Secretary, Deputy Under Secretary, Assistant Secretary and Deputy Assistant Secretary in different areas, including: acquisition, scientific research, logistics, inspection, finance, intelligence, personnel and policy.

Edelman's strong public relations capabilities were perfectly demonstrated. At this time, various departments of the U.S. Department of Defense have basically agreed to replace all military vehicles. You must know that not everyone dares to agree to such a large purchase contract.

Although the army mainly purchases transportation vehicles, it still needs to reduce the military expenditures of the navy and air force. If the two services don't agree, even if the Army wants to replace them all, the project will be shelved due to lack of funds.

Annual military expenditures are fixed unless special circumstances arise. Otherwise, the president does not have the right to increase military spending at will. After all, all taxpayers' money is spent.

The old Edelman used almost all the connections at his disposal this time, just because he didn't want to leave any regrets for himself. That's what he said, but this old man also worked so hard for the sake of money. After all, if this deal is successful, Edelman's actual net income will reach 9 figures.

Therefore, after the two parties reached an agreement, Edelman began to fully publicize matters related to the replacement of military vehicles in the United States. It can be said that they did everything possible, which is why they were able to come to the Ministry of National Defense to negotiate in less than a week.

Such work efficiency made MacDonald exclaim that it was impossible. You must know that we have dealt with the Ministry of National Defense before, and it is impossible to negotiate with the Ministry of National Defense for such a large order in less than a month; it is different when professionals take action.

Henry Ford II was even more incredible. He had never expected that the U.S. military would agree to retire all military vehicles. It is also the attitude of running after a dead horse to be a living doctor. Everyone is happy with success, and failure does not cause much loss to Ford.

Now I see the old Edelman and Mike Donald next to me, and I think these two people are really capable. Such a difficult thing is actually about to succeed. It seems that some money really cannot be saved, and the existence of a public relations company must have its value.

Old Edelman said with a smile: "All the joints have been opened, and now we have to watch the performance of the two. After all, the military must provide sufficient theoretical basis to explain to the people, and cannot make taxpayers feel that the money is not worth the money." !”