Reborn in Hong Kong: The Tycoon Grows Up

After the competition, Bao Zixuan was interviewed by ABC TV. He was very satisfied with the results and atmosphere of the competition. The efforts of the employees and partners of Heiyun Group are even more worthy of recognition. He also said: "We should pay more attention to the healthy growth of children, and next time Heiyun Group will launch more fun toy competitions."

ABC TV reporter asked: "Mr. Bao, are there any other toys that we don't know about yet to be released?"

This is what Bao Zixuan wants. He wants to use this opportunity to warm up the Lego bricks. Now ABC TV station is advertising itself for free, so why are you so polite?

Bao Zixuan: "Yes, we have a toy that is more suitable for children over 3 years old and is about to be introduced to the market. They can allow infants and young children to have access to space and logic knowledge earlier. In fact, these products have been sold in Europe for a long time. We We have obtained the authorization for Lego bricks in America and Asia. In the future, we will launch more building block toys to make early childhood education more colorful."

In fact, in the previous life, Lego bricks only became popular around the world after the 1980s. It was the third generation of business leaders who internationalized Lego. Bao Zixuan had a time lag. Lego has just started in the European market and has obtained production authorization at a huge cost.

After the success of the Rubik's Cube, he wanted to bring more children of all ages into the Black Cloud toy system. The Rubik's Cube may be suitable for children over ten years old, but the age group of Lego can be reduced to 3 years old or even younger. Now it’s time to launch Black Cloud Edition LEGO bricks.

As soon as the Rubik's Cube competition ended, advertisements for Lego blocks were broadcast on major TV stations. The products are also put on the market. This is Bao Zixuan’s strategy, which is simple, effective and direct.

The employees of Heiyun Group are packing up the items in the gymnasium, so Bao Zixuan doesn't need to worry about this. He planned to find the dormitory staff to celebrate. After all, the event was an unprecedented success.

When I walked over to my roommate, I saw eight girls from Harvard University and Boston College confronting each other on the edge of the field. It was a bit tense, and the conflict might break out at any time.

After Bao Zixuan passed by, he called Matsushita Miyuki over. He originally wanted to go to the bar to celebrate, but how could he go when he saw this situation. He directly arranged for a driver to take the girls from Boston College back, while Bao Zixuan returned to the company without speaking during the process.

The next day, many media around the world reported on the first Rubik's Cube Competition. Heiyun Toys once again came into the children's sight. Bao Zixuan struck while the iron was hot and used the previous Rubik's Cube advertising time to play a promotional image of Lego bricks.

This time, instead of asking adults to endorse the advertisement, we asked a group of children around 4 years old to see the children happily building building blocks. Although some of the structures are simple and random, parents are attracted by the children's focus on building blocks. Children generally don't pay special attention to anything they do. It's very rare that LEGO bricks can allow children to do one thing for such a long time.

Sales of LEGO bricks in Europe have been tepid before. They didn't find a good entry point. This is one of them. Also, pure building blocks are too monotonous, and the building blocks produced by Heiyun complement this shortcoming very well. They designed various shapes, different animals, houses, cars, etc., and combined the black cloud villains into the building blocks. It allows children to build more things according to their own preferences, which greatly enhances the plasticity of the building blocks.

Steve Henry is a 5-year-old American child who suffers from severe attention deficit disorder and cannot do anything for more than 5 minutes; he will definitely not be able to continue after that.

After seeing the advertisement, his grandma bought him a complete set of Lego bricks. At first, everyone didn't care and just treated it as an ordinary toy. Little Henry was very dissatisfied after he failed to build the house for the first time. He started to build it a second time according to the drawings, but the second time also failed. In this way, little Henry had a confrontation with the building blocks until his family called him to eat. There was no success at all times.

Unconvinced, little Henry did not go to dinner, and everyone in his family knew about his illness; they all watched him. It wasn't until the eighth time that little Henry finally built the house exactly as it was on the drawing. At this time, the family members applauded nearby, which was not only for little Henry but also for the Lego bricks.

From the first build to the eighth build, it took little Henry a total of 45 minutes. This was unimaginable before. Although his ADHD is not a serious illness, for children, it is difficult to focus on study and life. This will prevent parents from being distracted at all when taking care of their children, and they will not be able to do anything else at all.

There is an intellectual toy that allows children to play for more than half an hour. Parents will feel more at ease in whatever they do, as long as they calculate the time. This is the message that Heiyun Group wants to convey. Of course, this must be at home. If it is in the wild, it would be irresponsible for the children.

Little Anna is a little girl with autism who never has contact with other children. Always closed in his own world, indifferent to anything outside. But today, she saw that her younger brother always failed to build the blocks when he was building them. She was very anxious and wanted to rush up and finish building the blocks immediately.

However, due to her personality, she didn't want to meddle in other people's affairs, so she just watched from the side for 10 minutes. Little Anna, who really couldn't stand it, came to her brother and said, "You are too stupid. This should be built like this; this should be placed here."

The family was pleasantly surprised when Anna took the initiative to talk to her brother and played with building blocks. This was something that had never happened before.

The family members just watched from the side until the siblings finished building the blocks before coming to them.

Little Anna said: "Mom, it was my brother who was stupid, so I helped him."

Little Anna's mother said nothing and hugged Anna and cried. These were tears of happiness. This is the first time that little Anna takes the initiative to talk to her family. This is the warmth and mutual help brought by the building blocks.

When building block toys were first introduced to the market, Bao Zixuan asked Yamashita Hengyi to find a comparison between the state of some special children before playing with building blocks and after playing with building blocks.

Many of Lego's marketing strategies in the previous generation are worth learning and learning from. At the same time, capturing the stories of these special children can gain more parents' recognition.

Some children with problems can play with building block toys happily, so our children should play better. Moreover, playing with building block toys can also improve children's sense of space and imagination, which is a big killer in an era when entertainment is scarce. .

130,000 sets of Lego bricks were sold in the United States in one week. It can be said that families with a little bit of conditions will buy a set of building brick toys for their children.

Not only in the US market, building block toy machines are also very popular in other markets. Bao Zixuan thought about the export of Japanese games and comics in his previous life, which enabled many companies to make annual profits of more than 100 million US dollars. It seems that children's money is still easy to make, and it is the same in any era.

After the toy company is on the right track, Bao Zixuan's next focus will be on the money-burning industry. With game companies, Walkmans, and toy companies constantly providing me with bullets, my next plan can be implemented quickly.

Currently, Heiyun Group's monthly sales are around US$450 million. In this era, the entire China's foreign exchange reserves may not be as large as ours, and as production capacity continues to expand, sales are growing every day.

The monthly income is high, but the expenses are also huge. The nearly 20 construction teams in the factory continue to expand, which is very expensive. Moreover, the industries that Heiyun Group will enter in the future are all big money-burners, and there is a long way to go!