Rebirth to 80s: Daughter-in-law is a Bit Spicy

Chen Xiliang changed his mind.

Using money to make money is one level, and using other people's money to make one's own money is the second level.

Elegance was finished because it couldn't repay the loan, and Chen Xiliang was not frightened.

Luna's business model is fundamentally different from Elegance. Luna is a franchisee and Elegance is a self-built channel. What Elegance is worth is its sales channel, but Luna is worth the brand itself!

Luna also has two direct stores in Yangcheng and Jingcheng, but the recognition of the brand is too high. CCTV’s advertisements, Zhang Xiao’s endorsement, and the promotional strategy of “sell one piece, donate one dollar” all make Luna become At the end of the 1980s, China's local clothing brand thrived.

Comrade Chen Xiliang, a young entrepreneur who has been in the People's Daily, wants a loan for the development of Luna, which is very well approved.

Luna's capital flow is fast, and last year's profit reached several million, and the loan of 7 million is not unreasonable!

In the final analysis, Luna was made by Chen Xiliang and Xia Xiaolan. The foundation was firmly established, without paying for dozens of stores, without financial pressure... But if you want to eat Elegance channels, you will have a burden.

Chen Xiliang is also pondering this question these days:

"Leo, a menswear brand, went backwards, but the decoration style of Elegance's existing stores needs to be changed. There are dozens of stores, and the supply is not small. If we invest all our own funds, we are also following the old Elegance path. ?"

Chen Xiliang has his own ideas, and is no longer simply listening to her arrangements.

This is a good thing.

After all, Luna is to be managed by Chen Xiliang, and Xia Xiaolan has always been a guide, to ripen the clothing boss in advance.

But she can't guide Chen Xiliang forever.

It is not Xia Xiaolan's dream to engage in the clothing industry. She chose to make clothing upside down because the cost of doing this in the 1980s was small and the money came quickly, simply to accumulate the first pot of gold.

"Old Chen, I can only say that it is valuable to win Elegance, but you have to think about how to do Leo. Elegance is actually not a failure. Ji Ya is not good at management and will not control costs. At the same time The expansion was too fast, and Shengxuan forced her to repay the loan, and it was unlucky. In fact, Ji Ya really got valuable things, you want to go."

Channel is king!

Ji Ya opened up the channel.

In many Elegance stores, Ji Ya can buy as long as it can buy, and has signed a long-term lease if he can’t buy it.

After all, you have to invest your own money for decoration. A store’s decoration is worth tens of thousands. If you don’t hold the store ownership in your hands, the owner will regret it after renting for one or two years. Not to mention the loss of business management, even the decoration money is spent. Drift.

Ji Ya's doing this is obviously not in line with the maximization of interests. Why did Elegance hold down so much funds? That's why!

But in the long run, this is another good investment.

Xia Xiaolan thought of a well-known chain home appliance store. After entering the era of e-commerce, they failed to establish their own online sales platform at the beginning. They were in a hurry for a while and had to close some stores... How is the company's performance at a loss? Do, sell some of the storefronts of physical stores. The storefronts are actually the company's own. In places like Beijing, you can cash in tens of millions of dollars if you just sell one.

In the same way, the Asian mall in the previous life was the same.

Expanding by oneself and building a shopping mall by one's own land is not only the right to operate, but also the ownership of the business site is owned by Asia.

If Asia survives the 1997 period without going bankrupt, how much is the business space it owns worth after the millennium?

Elegance and Asia have one thing in common, their debt ratio is too high.

There is nothing wrong with borrowing money from the bank.

99 yuan out of 100 yuan is borrowed. This is a bit of a mess. In addition to the benefits, you have to repay more than 100 yuan. Once the bank's policy tightens, its own management is poor, and the market is cold, they are not a dog, who Dog leash?

Xia Xiaolan made Chen Xiliang want to go, and Old Chen really thought about it by himself.

The matter of taking Elegance is already established, as long as it does not exceed 7 million, it must be taken down.

After winning it, how to transform it and successfully launch the menswear brand Leo, instead of being unlucky like Elegance, is what Chen Xiliang wants to understand.

...

Xia Xiaolan went to Pengcheng on Saturday morning and Zhu Suizhou invited her to dinner in the evening:

"This is what Mr. Du meant."

This Mr. Du is obviously Du Zhaoji.

This person finally remembered to "consult" her shareholder's opinion?

"Boss, tell Second Master Du, I will be there on time."

Zhu Suizhou was a little embarrassed, "Mr. Du is an activist, and I can't stop what he wants to do."

Can't stop, or don't want to stop?

Du Zhaoji is an activist and Zhu Suizhou is also a radical. The two definitely hit it off.

Xia Xiaolan smiled and said: "I always thought that the bosses weren't willing to succumb to others. If I knew you could accept investment from others, I would definitely invite you to start a business together."

Can Zhu Suizhou really listen to Du Zhaoji?

Du Zhaoji is young, Zhu Suizhou is older!

Du Zhaoji was born in the Du family of Hong Kong city. To start a business, Du Tsung-jung gave him a 20 million Hong Kong dollar starting fee.

Zhu Suizhou is an ordinary family in the Shanghai stock market.

At present, in the Asian shopping mall in the business capital, Du Zhaoji has 65.6%, Xia Xiaolan has 18%, and Zhusuizhou has 16.4%. Du Zhaoji wants to introduce other shareholders and dilute 18% of Xia Xiaolan's shares. This is a bright thing.

As for Zhu Suizhou, he has no money to invest, can he keep 16.4% of his shares?

When Du Zhaoji bought Chaoyang Real Estate, he left a 20% stake in Zhu Suizhou and continued to hire Zhu Suizhou as the company's manager.

But Du Zhaoji now wants to expand the plate.

Originally, the Asian market in the business capital was worth 40 million. Du Zhaoji could leave Zhusuizhou with 16.4%. Now that the plate has to be expanded to 100 million, 200 million, or more, can Du Zhaoji ask Zhusuizhou to take 16.4%?

Leave him 8%?

That is dreaming!

Zhu Suizhou’s 16.4% was because he himself retained 20% of Chaoyang Real Estate. Chaoyang Real Estate and Xia Xiaolan invested in Asia Minor, so Zhu Suizhou could indirectly hold the shares of Shang Capital Asia.

The ghost knows how the Asia brand that Du Zhaoji wants to build will be structured.

Every time he invests a sum of money in Chaoyang Real Estate, Zhu Suizhou's shares in Chaoyang Real Estate will be diluted. The company is growing, but his founder and manager's right to speak is getting lower...Can Zhu Suizhou accept it?

From this perspective, Zhu Suizhou and Xia Xiaolan should now have common concerns.

Major shareholders want to be demon, shouldn't small shareholders hold together to keep warm?

Xia Xiaolan is just a speculator. Whether the Asian mall can do well is the difference between earning more and less.

But the significance of Asia to Zhu Suizhou is just like the sail that Xia Xiaolan has.

That is not only a profitable company, but also her business.

Xia Xiaolan's words "succumb to people" should have stirred Zhu Suizhou's mood. Zhu Suizhou's voice on the phone stopped, and then he said nonchalantly:

"Mr Xia joked, we are now ‘joint venture’. Regarding Asia, Mr. Du has some new ideas to share with you."