Rebirth of the Tech Madman

Chapter 551: Apple on the road to death

"Don Estelic, there is a misunderstanding in your thinking, too much emphasis on the importance of purely technical aspects, but including as small as the ibm- hard disk defects, as large as ibm-step by step following the situation behind the Fangyuan personal computer. In fact, it is caused by poor management. ═┡╞┝╪╪┠┢┠┠.”

Another executive suddenly intervened, and almost naming his name and stating clearly, "Your ability is at best as a department manager who can manage the stalls in front of you. It is not qualified to be the chief official in front of the border."

"Do you think you know the personal computer industry well? Do you think personal computers are really a product with little technical content?"

Don Estelitch sneered, "I just said that Fangyuan Computer’s personal computers are updated every two years. According to this trend, it is speculated that the fourth-generation Fangyuan personal computers will be released next year. Now, what kind of product will it be? I tell you, it is likely to be on par with our mainframes, which are 32-bit computers."

"Impossible, you are alarmist. If Fangyuan Computer Company really wants to do this, it will seriously affect the market layout of its own high-end online servers and workstations." The other party vowed to deny it.

"Then why don't you reflect on your own thinking?" Don Estelich raised his voice, "Our mainframe, since system/, it takes ten years to fully upgrade; and the small The machine vax will be a new generation every three years; Fangyuan Computer’s servers and workstations are more flexible in configuration, and each year it can launch more detailed new models for target customer groups. In other words, Fangyuan Computer’s product line is fundamentally It’s designed to change as needed. How can you worry about low-end personal computers impacting high-end servers and workstations?"

Don Estelic's aggressive tone immediately forced the opponent to be speechless.

"The technical aspect of software is indeed becoming more and more important. I received a report submitted by my subordinates to study this field." Someone finally spoke on Don Estelic's side.

"This report specifically pays attention to a software design framework called Zheru Software-Zheru Application Program Interface, which belongs to a more effective method of organizing program functions and reusing functions. The most fascinating in the near future. The products based on the attention should be supported by the Zheru network suite, and third-party developers can freely call the functions they have implemented, which quickly gathers a group of followers."

"The full impact of this has yet to be further evaluated. But one thing is certain. The Fangyuan personal computer series, even the early series, and the series of the acquired Dondi Computers have maintained consistency at the operating system level. ┝═┝ ╪┝... It can even be extended to the high-end Fangyuan server and workstation series."

"The product line of ibm is richer. If a similar system can be established, especially connecting ibm- and all mainframes at the operating system level, it will undoubtedly have unlimited positive effects. My subordinates call this program- The system application architecture is saa."

"Although this idea is very good, when it is implemented, it must involve a wide range of aspects and a huge amount of work. I think it needs further evaluation." Another person said conservatively.

"Well, these specific issues about personal computers will be discussed in departmental meetings." John Opel interrupted the quarrel impatiently. "In addition, President Reagan will visit China in May, when a series of trade agreements will be signed, which will bring new business opportunities. But the problem is that our mainframes have been able to flow there unimpeded only with low-end models in previous years. , But recently, even the most advanced models have been sluggish in sales, and they are also subject to various national and industry standards that have emerged all of a sudden. On the other hand, Fangyuan Computer’s servers and workstations can be like fish in water. For this situation, you guys What is a good solution?"

"For the development of the Chinese market, let the Asian branch companies think of ways." For the business opportunities mentioned by John Opel, the conservative ibm executives. There is never a shortage of indifferent people.

"The current Chinese market will not be attacked by local manufacturers like the Japanese market, and there is no fierce competition in the US market. In such a relaxed environment, will Fangyuan Computer be handed over?" Some other visionaries immediately Express objections.

"You give me an investigation report on the current situation of Fangyuan Computer's operation in the Chinese market." John Opel, who could not get a definitive answer, pointed at a few people and ordered.

Then he turned his head and asked Don Estelic, "The ibm-hard drive defect. Will Apple just take advantage of the gap and steal market share?"

Although he was a little unhappy with Don Estelitch, he was the executive who was most familiar with the personal computer market among the people present, and John Opel had to continue to rely on him.

"No." Don Estelich replied affirmatively, "It's a flashy product. It is only equipped with 128kb of memory and does not support hard drives. The power is obviously insufficient, which has become the biggest bottleneck of the graphical user interface. Moreover, the platform The applications on the Internet are very scarce, with only the drawing toolkit and word processing software that he carries. Jobs's annual sales volume of 750,000 units is a joke at all."

"The memory capacity is low, just increase it; if there is no hard disk, adding one shouldn't be difficult. ┟╪┠╡┟╪.. Such a simple problem, Apple does not know how to solve it?" Don Estelic’s The opponents ridiculed as always.

"Apple, you don't understand. In their eyes, those incredible actions are just normal." Don Estelic glanced at the other party and replied faintly.

...

The advertisement "1984" was remembered by the nation, and the success of the Macintosh computer conference also made Jobs's prestige soaring.

Many people take it for granted that the next personal computer market will emerge suddenly. Become a Fangyuan personal computer and ibm-pbsp; naturally, Apple's internal power structure has undergone subtle changes.

Jobs, who had gained greater control, decided in addition to building a state-of-the-art factory. The two departments of Lisa Computer and Macintosh Computer were merged for unified management.

Standing in front of the members of the Lisa team and the Macintosh team, Jobs announced the merger plan condescendingly, "All high-level positions after the merger will be held by the leaders of the Macintosh department. The Lisa computer department will have a quarter. One employee was laid off."

Glancing at the whispering and diverse faces, Jobs continued coldly and frankly: "Obviously, your Lisa computer failed. You are a second-class team, a second-class team member. Many people standing here are second-class members. Waiting or third-class employees. Therefore, today I will lay off some of you so that you have the opportunity to work in other brother companies in Silicon Valley."

The Shi can be killed and cannot be humiliated. The Lisa team, who was already in conflict with the team, bombed the temple at that time.

Seeing this, Bill Atkinson, the researcher of the platform drawing toolkit, works for both the Lisa team and the Macintosh team. He quickly pulled Jobs aside and whispered: "Steve, this merger is not only ruthless, but also unfair. In fact, these people work very hard and they are outstanding engineers."

"No." Jobs looked directly at Bill Atkinson and replied resolutely, "I summed up a very important management experience from the Macintosh team, that is, if you want to build a team composed of first-class players . Then it must be ruthless. The reason is simple. When the team expands, if a few second-rate players are absorbed, more second-rate players will be recruited. Soon. There will even be third-rate players in the team."

Seeing that Bill Atkinson still had to persuade him, Jobs waved his hand, "Don't say it. Macintosh’s successful experience tells me that first-class players only like to work with the same first-rate players. In other words, first-rate teams cannot tolerate second-rate teams. The presence of players."

Jobs opened his mouth "second-rate player." The "third-rate team members" completely angered the members of the Lisa team. Some people did not wait for the final list of layoffs to be announced, and then angrily dropped their staff cards, "It's not a big deal, believe it or not, after I go out, I can find the next Home."

"Your implied meaning is to go to philosophers? Then don't give it away. Anyway, there are also many obsolete items that we don't want here." Jobs sneered repeatedly, "You can only make a dollar GUI system People, just get together."

...

ea has moved to Redwood City, and Fangyuan Computer's headquarters in Mountain View has been completed. It is about to move there. Cupertino is left alone with philosophers, and finally there is no need to be as crowded as before.

John Chambers and Luis Gerstner are discussing the work of providing it solutions for the Los Angeles Olympics. Charles Simeone came over and said: "Just now, the engineer who used to develop office software for Lisa Computer received from Apple. Bian Lisa’s team members called, saying that they had been fired in large numbers, and asked if we have any intention of hiring."

"What Tang said is really right. Apple, which is on the way to death, will cause a disturbance inside every time a period of time passes, otherwise it will be uncomfortable." Louis Gerstner shook his head with a smile.

"No one knows Apple's freaks better than Don." John Chambers also smiled. "From past experience, people who leave Apple are not necessarily incompetent. On the contrary, they A rare and special quality is often shown on the body, that is, after the destruction of Apple, especially Jobs, the ability to work under pressure is very good."

"That's just like before. I hired the best? Anyway, I have a lot of projects to arrange. Maybe I can choose a group of research centers to send to Xiangjiang, and there will be no resistance. After all, they were hit by Steve Jobs at Apple. It is not light, and is classified as second- and third-class employees." Charles Simeone confirmed.

"Remember to bring a lawyer by your side for consultation." Louis Gerstner reminded: "After the deployment, Apple's wings are a bit hardened, and we are drifting away. Be careful."

...

I have to say that in the process of merging the Lisa department and the Macintosh department, Jobs frightened the members of the Lisa team with his rudeness and ruthlessness.

The sales of Lisa computers are almost negligible now, and a large number of unsold products are backlogged in the warehouse, and they are almost falling into a layer of dust.

It is a grand announcement to further extinguish the hope that the Lisa computer will be improved and resurrected. In this way, the existence of the Lisa team is really unnecessary. No matter whether it is disbanded or merged, it is beyond blame.

But the problem is that according to Jobs’ merger plan, the leadership position of the new department does not have the shares of the original Lisa team members. This makes the Lisa team members who are lucky enough not to be on the layoff list inevitably have doubts. , Extremely pessimistic about career prospects.

Ever since, when I heard that Zheru was willing to accept the dismissed Lisa team members, the Lisa department had not waited for the merger to be completed, and the trees collapsed and the buildings were empty.

As a result, Zheru specially sent a bus to greet the group at the door of Apple.

Suddenly, a miracle appeared. People who were fired or resigned in twos and threes, holding a paper box, walked out of the door of Apple, and directly got on the bus of Philosopher, and finally left in a mighty manner.

Seeing this scene, executive officer John Scully felt a little uneasy. Even if the success boosted Apple's morale, it could not stand up to such a ruin.

Although the relationship between John Sculley and Jobs is still in the honeymoon period, he still has a lot of rumors about how an ordinary department merged so much by Jobs.

So, John Sculley contacted Fangyuan’s computer desk executive John Chambers by phone, and said straightforwardly: "You guys are pulling our engineers away. Isn’t it appropriate?"

The two Johns communicated directly, and John Chambers smiled and replied: "That's because you are not used to it. The size of Cupertino will inevitably be entangled in our companies. In fact, you can change the angle of view. Thinking, we are also helping our partner Apple to restore order ~www.wuxiaspot.com~ order?" John Sculley said to himself after putting down the phone. He suddenly remembered that when he joined the company, Markkula In deep discussions with myself, I repeatedly mentioned the need to establish Apple's order. But looking at the current situation, it is really not optimistic.

After a sigh, John Sculley went to Jobs in person, hoping that his work methods could be relaxed, but he didn't expect that the other party would not care as usual, "These second-rate employees, let them go, it's no big deal."

Having said that, Jobs took a look at the time, "I'm going to pick up Jennifer. She was so curious that she had to accompany me to watch the movie "Hu Hua Qing Qing" starred by Tang Huan."

Jennifer Egan was Jobs' new girlfriend. Soon after the meeting ended, Jobs personally ran into their bedroom and installed one. It can be seen how the two of them are mixing the oil at this stage.

John Sculley couldn't do bad things, so he nodded helplessly and let Jobs go. (To be continued.)

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