Secretary Karen picked very hard.

As for the salesmen of Norton Publishing House, it was even more difficult to make introductions one by one.

Those who are qualified to evaluate unpublished books are all high-end professors. Some people are more talkative, and you can just send a letter, but most people may not spend more than ten hours or more just because of a letter from a publishing house. More time to read an unpublished book.

There must be acquaintances from Norton Press, one by one, introducing "Genomics" to them.

Manager Daniel wanted 20 to 30 people to evaluate Yang Rui's "Genomics", his secretary Karen had to pick out a list of 100 or 200 people, and Norton's salesmen had to try one by one.

Even so, they could hardly get the number of thirty.

Professors are very busy, even if they have free time, they are not necessarily willing to use it for reading.

The salesmen had to come to the door many times and tried every means to get the professors to read it.

It's not easy, but that's the way sales work is, and generally speaking, a professor who reads a book and gives it a good rating tends to give it a go, even if it's weaker than the competition.

Those aren't the best textbooks, and that's often the way to sell them.

There are even some textbooks that are sold to one school in a year.

In the United States, textbooks with extremely high prices can make money as long as someone wants them. Textbooks in US dollars or US dollars are the basic price in the United States, and textbooks in US dollars or even US dollars are not uncommon. The level of consumption in the United States is such that in American universities where a course usually requires two or three textbooks, the annual textbook expenditure of more than $1,000 is beyond the reach of ordinary American students.

The particularity of American educational publishing makes any publishing house need some means of survival.

Norton Publishing's way of survival is their lifetime employment system. Just like Japanese companies, Norton Publishing's employees are almost employed for life.

And his salesmen are also famously strong.

As a medium-sized publishing house, Norton's salesmen, who are conservative and contrary to the way ordinary American companies operate, have almost asked all the gene and biology experts in the industry.

The number of scholars that can be accommodated in any research field is limited, and the number of scholars that can be accommodated is actually determined by the popularity of the research field, not the importance of the field.

It is easy to understand that only popular research fields can support a large number of scholars, such as the research on antibiotics from age to age, which can be called soldiers all over the world. Every university in every country in the world, as long as there is medicine and biology There is no one who does not study antibiotics. At that time, this thing was regarded as the hope of curing diseases and the ultimate answer to human life, old age, sickness and death. Globally, ten thousand practitioners, ten thousand researchers, famous people Professors are no problem.

However, in the 1990s, the research scale of antibiotics may not even be one-tenth of that of the 1990s. After entering the 21st century, the research on antibiotics has long been left behind by scholars. Why do there exist "super bacteria"? Not only Not only because of the abuse of antibiotics, but also because of the lack of manpower to research new antibiotics. With the capabilities of pharmaceutical companies in the 21st century, if super bacteria really spread, it will take a few months, at most two or three years, to develop new antibiotics.

Also in the 1990s, scholars involved in the research of autoimmune diseases,

They can be counted on one hand, such as the authoritative scholars who study AIDS, that is, the few that Yang Rui met in the United States, there are no more. But after entering the 21st century, how many researchers are playing with AIDS? In universities, research institutions, biological companies and pharmaceutical companies around the world, ten thousand people are small numbers.

As a major research direction, gene biology has attracted more attention in the 1990s. Basically, every school with a biology department will have someone to do related research, but if you look at it according to the standards of China's provincial laboratories, even In the United States, many universities have no one to do related research.

Dana is naturally less.

The salesmen spent a week, and after asking around, Karen had to report to the manager Daniel: "Yang Rui's new book, "Genomics", we probably don't have enough people for the number you want.

"Not even thirty people?" Daniel was a little disappointed.

Karen shook her head slightly.

"Twenty?"

Karen shook her head again.

"Ten people? There must be ten people!"

"Twelve people, it's easier to sell than ordinary textbooks. After all, you have higher requirements." Karen said somewhat comfortingly.

Daniel let out a breath, frowned and said, "I thought everyone wanted to read the new book by the Chinese prodigy."

"You asked to find well-known professors from famous universities. They are probably too busy to pay attention to child prodigies..." Secretary Karen said helplessly.

"You mean, they see too many prodigies?"

"If so, everyone must be very concerned about the new work of the child prodigy, but the professors we are looking for may have different ideas?" Karen expressed his point of view tactfully.

"What about their evaluations? How many professors gave evaluations in the end?"

"Nobody has read the book yet, so we haven't had a review yet."

"Let them remind you." Daniel is also very helpless. Although he is one of Norton's many important managers, he often deals with professors and knows that those who have become tenured professors or have secured their teaching positions Many scholars, at most, only regard publishing as a way to make money, but never do things according to the requirements of the publishing house. Because publishing houses cannot guarantee that their own requirements must meet the market.

As for things like evaluating unpublished books, the publishing house begged the professors to do it, and he couldn't use any energy.

"Which twelve people have accepted the books?" Daniel asked for the list, and unfolded it to read one by one.

"It's not bad. There are Stanford, Harvard, the University of Pennsylvania and Columbia, um... the Ivy League guys like Yang Rui very much?" Daniel felt a little satisfied.

The demonstration effect of famous schools is needless to say. If a textbook is used by Harvard, it will be much easier to sell it to other schools. At the very least, the professor who is sold will pick up this textbook that he has not read. , and consider, what are its bright spots that Harvard has taken a fancy to?

If a textbook has been used by famous schools such as Harvard for a long time, for publishers, what they see is the prototype of a cash cow.

"Keep working hard, preferably in the next few days, let me see the evaluation of "Genomics"." Daniel waved his arms, as if to encourage the salesman who couldn't see himself from far away.

"Okay, I'll ask them to try harder." Karen had no choice but to follow Daniel's request, and then called the salesmen scattered all over the country.

...

"Fuck the effort. How much more effort is there!" The salesman who received the call was not happy. After the good-tempered Corbett hung up the phone, he also kicked the phone booth vigorously.

"What are they urging this time?" Corbett's partner, Kerwin, sat on the trunk of the car, holding a cigarette in his hand, and let it burn without smoking.

"Chinese books." Corbett sat down on the concrete pile opposite Kerwin angrily, and said, "How can I urge you? I asked Lucas twice, and Jin Rui didn't want to hear me anymore. Well, Professor Joseph is busy doing his own research and doesn’t want to see us at all, as far as he looks, even if he is given the book, he doesn’t have time to read it, right?”

"What about the company's requirements?"

"Let's pitch it again, show every professor the book, and compete to get two more reviews."

"It is to let two more professors read the book, can only be the professors in the list, or allow us to choose by ourselves?"

"At least tenured professor, what do you think?" Corbett looked suspiciously at his partner Kerwin.

Kerwin smiled and said, "Maybe we can find Leo again. He is a tenured professor and has won several awards. He is always willing to give comments."

"The Greek? His evaluation has always been harsh. I guess he did it on purpose. I still remember his poisonous snake: I never thought that a book could be written like this, and passed the review of the editor, like a cold The shit was sent to the publishing house, and the editors at the publishing house ate it, pulled it out, and served it to me while it was still warm, and wanted me to reheat it and give it to the readers? You **** Are you stupid?" Corbett stuck out his tongue while learning, a little confused by nausea.

Kerwin was even more disgusted, and said: "Anyway, they just want people's evaluation, and they don't want any praise, right? Let's give the company Leo's evaluation. Seeing Leo's evaluation, I miss them I won’t press this matter any more.”

"Send a message to the company?"

"It's almost the same. Maybe other people will provide good reviews. Let's provide a review from other aspects, which can make the overall review true and have one more review. It doesn't matter, right? If Daniel doesn't like it, don't post it. "

"Looking for Leo?"

"That's right, I'm looking for Leo. He might give a good review this time." Kerwin chuckled twice and said, "You, Leo's evaluation is at least fair... Well, fairness tends to be harsh. Well, anyway, we have fulfilled the company's requirements, if they keep urging us next time, we will find Leo again, you see, we can be like Leo, with clean ears."

"Daniel will be mad."

"So what, he wants reviews and he gets them, if he just wants good reviews, write one himself."

"Okay, let's go to Leo, maybe he will write the evaluation that Daniel wants..." Corbett suddenly laughed.

Kerwin even laughed and slid out of the back of the car. Obviously, they thought it was a good idea, and it was a belated Halloween present.

...

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