Rebirth of the Evil Life

Tan Zhi brought 10,000 units of "Phantom" to the United States in early November in order to open up the US market - a country that is said to be full of gold. When Tan Zhi landed in the United States, he was ambitious and determined to make a big splash in the American market and create a new "Phantom" legend. After all, "Phantom" is comparable to "d" of "Apple" in terms of appearance and quality. Although it is not as good as "d" in capacity, it is far lower than "d" in price, and its operation is more user-friendly. Zhi "absolutely" confidence believes that he will succeed. But the reality shattered Tan Zhi's "absolute" confidence. After the "Phantom" arrived in the United States, although Tan Zhi spent millions of dollars on advertisements to put up huge posters in Los Angeles, New York and other cities, and Jessica also used the spare time of "Prison Break" to help "Phantom" publicize everywhere, but the results were extremely poor. Ideal can even be said to be miserable and only sold out in three days. The reason for the failure. After investigation and his own analysis, Tan Zhi also summed up the reason. There are two reasons for the failure: one is that he underestimated the enemy and did not understand the psychology of American consumers; Tan Zhi underestimated the inertia of American consumers and American consumers' worship of famous brands is far beyond Tan Zhi's understanding. "d"'s 2g micro hard drive can store nearly a thousand mp3s at one time. Generally, most of the mp3s that consumers like can be copied into "d" with only one copy, and there is no need to think about replacing them in a short time. On the contrary, the capacity of "Phantom" 32m and 64m is too small, and the capacity of up to 16mp3 is really helpless. Frequent replacement of the mp3 in the memory makes most Americans not used to it and feel that it is too troublesome and choose to give up. The second is that the opponent is too powerful and has already planned for "Phantom" one after another, making Tan Zhi almost out of breath. Steve Jobs, the president of "Apple", had already made corresponding countermeasures when he learned that "Phantom" was going to enter the US market. When Tan Zhi arrived in the United States with 10,000 units of "Phantom" full of confidence, what awaited him was overwhelming "d" advertisements, which could be seen everywhere and made American consumers remember "d" in a short time. Moreover, this time, "Apple" uncharacteristically invited Britney Spears, the most popular idol in the United States, as the spokesperson. In addition, the brand image established by "Apple" for more than 20 years made "d" win all American consumers in one fell swoop. of favor. By the time Tan Zhi came in with "Phantom", "d" had already sold 10,000 units in the US market. Especially the slogan of "d" - large capacity has great wisdom! Tan Zhi was so angry that he vomited blood. Other advertising slogans such as "First-class price equals first-class quality" have made American consumers suspicious of "Phantom", which has the same appearance as "d", but the price is only one-third of its price. Although "Apple" did not say anything about the poor quality of "Phantom", undoubtedly his advertising slogan made American consumers feel that "Phantom" is a defective product or even a parallel import. Of course, this is not the most troublesome thing for Tan Zhi. The real headache for Tan Zhi is that the Recording Association of America has signed an exclusive licensing agreement with the "Apple" company. The Recording Association of America only recognizes "Apple"'s legal right to download mp3. Although Tan Zhi negotiated several times but to no avail. This also means that although "Phantom" can be purchased, it cannot download mp3 in the United States, otherwise it will violate the laws of the United States. At that time, waiting for the "Phantom" will be a huge fine. And there is another point that although the price of a "d" is only 91 US dollars, Joe Booth still adopts the installment payment model, which also allows many poorer Americans to enjoy the fun provided by "d". However, "Phantom" has not signed any relevant loan agreement with any bank in the United States, and it is impossible to provide such sales methods such as installment payment in the short term. This also allows "d" to further reduce the price advantage of "Phantom". In desperation, Tan Zhi, who had no choice but to be extremely frustrated, could only call Lin Feng for help, hoping that Lin Feng could resolve the matter. "Wait for me!" Lin Feng simply left a message to Tan Zhi after learning everything. Wu Zhaopu came back from Hong Kong before Lin Feng went to America.

In the past few days, when Lin Feng was busy buying Xinlang.com, Wu Zhaopu also went to Hong Kong to sign a contract with Cheung Kong Industrial Group to build the "Second World" headquarters building. Cheung Kong will provide the "Second World" with 1.5 billion US dollars of funds for the construction of the "Second World" headquarters building. All payments "Second World" will be repaid in installments for a total of 5 years. Apart from the personal relationship between Lin Feng and Li Zekai, the real reason why Cheung Kong has such favorable conditions is that they also want to open up new fields. Although Cheung Kong has been focusing on real estate for a long time, the tallest buildings have also built multi-storey apartments. If the world's tallest skyscraper can be built this time, the name of the contractor of the world's tallest skyscraper will undoubtedly be extremely helpful to Cheung Kong's reputation and future industry. Facts also prove that after Wu Zhaopu and Cheung Kong signed the contract, Cheung Kong’s stock price immediately rose by 1.2 Hong Kong dollars. Apparently, Hong Kong citizens are extremely proud and expecting that Cheung Kong will be able to build the world’s tallest skyscraper. And Li Ka-shing's personal assets also instantly rose by 100 million Hong Kong dollars. "I met Li Ka-shing this time, Mr. Lin, and he asked me to tell you something." Wu Zhaopu was excited when he mentioned Li Ka-shing. For Chinese rich Li Ka-shing Wu Zhaopu is still extremely respected and admired. He has never had the opportunity to meet such a Chinese legend before, but this time he is the vice president of "Second World" but he is very excited to meet Li Ka-shing. Lin Feng was slightly taken aback. "Director Lin Li Ka-shing asked: Is the starting point still good?" Wu Zhaopu said. Lin Feng frowned. He didn't know what the meaning was, but after thinking about the method carefully, he knew that Li Ka-shing asked himself whether "Starting Point Fast Food Restaurant" could go out of the mainland. Of course, there may be other meanings hidden in it, but now Lin Feng has no interest and time to guess Li Ka-shing's meaning. After shaking his head with a smile, Lin Feng told Wu Zhaopu his decision to go to America again. "What about Dong Lin's right to operate "Magic Baby"? Will you talk to Scowell-Enix?" Wu Zhaopu asked. Although "Second World" has purchased the agency rights of "Magic Baby" from "New Wolf Net", once Scowell-Enix takes back the right to operate "Magic Baby", "Second World" will lose tens of thousands in vain. Lin Feng shook his head. "Don't worry, I'm afraid Yoichi Wada won't talk to us at all. What's more, I decided to win the management rights of "Magic Baby" because it's not the game but the player resources it has." Lin Feng said. The current weakness of "Second World" lies in 2D turn-based online games and 3D turn-based online games. For online game companies, the wider the types of games they open and operate, the better they can retain players. After all, the interests and hobbies of online game players are extremely wide. Under the real-time payment mode, players' preferences are easy to change, at least they are easy to be attracted by other games and turn to other games. This is different from stand-alone game companies. "But if there is no relevant game, this part of the players will disappear soon. And if Scowell-Enix hands it over to other domestic companies for agency, this part of the players will soon fall into the arms of the agency company." Wu Zhaopu said helplessly. "So we have to release "Magic Baby 2" as soon as possible." Lin Feng smiled slyly. ""Magic Baby 2"?" Wu Zhaopu was stunned. "It's good that this game is not complicated. Our company's game technicians are enough to complete its game imitation. At that time, we only need to replace all the content involving copyright." Lin Feng said. This is also the strategy that Lin Feng has thought up for a long time, first to win over these players to occupy the 2D turn-based online game market, and then to find a way to open a new 2D turn-based game. Wu Zhaopu nodded. This approach is indeed good and indeed feasible. Afterwards, Lin Feng and Wu Zhaopu discussed the details of "Magic Baby 2" and then left for the United States. On the plane, Lin Feng thought carefully about the reasons why "Phantom" failed in the United States. First, because the storage capacity is too small compared to rich Americans, they are used to the simple "Phantom". The poor capacity needs to change the mp3 in the storage frequently. No wonder Americans who like simplicity don't like it; second, Stephen Jobs's The strategy did strangle the meridian of "Phantom". "Apple" has signed an exclusive licensing agreement with the Recording Association of America, so that "Phantom" cannot be provided to consumers who have purchased "Phantom" to download mp3 without the authorization agreement. Certainly useless in hand. Lin Feng rubbed his temples. These two problems are not easy to solve. Although there are faint signs of overall madness in the flash memory market, it is not now. As for the licensing agreement of the Recording Industry Association of America, Lin Feng was even more helpless. Both are problems! How to do? How to do? ... When Lin Feng received Tan Zhi's phone call and told Tan Zhi confidently to let him wait for him to come, it was just Lin Feng comforting Tan Zhi. As the boss himself, he had already heard from Tan Zhi's tone that he was losing confidence and began to collapse. Lin Feng had to stabilize Tan Zhi's confidence first, otherwise Tan Zhi's collapse of confidence would be even more troublesome. However, if I arrived in the United States but did not come up with a solution to the current crisis, I am afraid that this time the loss will not be small. Lin Feng didn't care about money but Tan Zhi's self-confidence. Most of the plans this time were planned by Tan Zhi himself to attack the US market, and Tan Zhi advocated it. If it fails completely, I'm afraid it will be a big blow to Tan Zhi. Lin Feng didn't want the talents he recruited with great difficulty to be hit by this incident. Although for Tan Zhi, it may not make him slump, but it will be very bad if it causes yin in his heart. While thinking, Lin Feng arrived in New York. But when Lin Feng arrived in New York, he realized that things were far more difficult than he imagined.

Under Jobs's spare no efforts in advertising, especially all the advertisements were aimed at the "Phantom", which made the "Phantom" extremely passive. After all, "Apple" can spend tens of millions of dollars in advertising costs at one time, but Tan Zhi can't. Of course, Lin Feng now also has tens of millions of dollars in advertising fees, and Lin Feng can also afford it. However, such shopping made Lin Feng feel that he was incompetent and this may not solve the problem. In the unfamiliar market of the United States, unless you advertise with a sky-high price that makes everyone jaw-dropping, the advertising strategy "Phantom" with the same status as "Apple" in the United States is by no means comparable to "d". But in this way, in the United States, the most extreme "eyeball economy" country, the "Phantom" plus "d" is not widely advertised. Now "Phantom" is a counterfeit product in the hearts of the American people, a product that imitates "d". In addition, "made-in-neta" has always appeared in the United States with third-rate price and second-rate quality. The American people are full of distrust and contempt for "Phantom". But what surprised Lin Feng even more was that Tan Zhi, who was originally half white, now has silver hair and a haggard face. "Boss, I was too careless and too confident this time!" Tan Zhichang sighed. During this period of time, Tan Zhi, who was aggressive and aggressive in the face of "d", tried his best, but in the end he could only become a loser. This hit Tan Zhida, who has always been very self-confident, and made his head completely white in just over ten days. What's even more miserable now is that when Tan Zhi called Lin Feng, some of the "Phantom" had been sold, but now all of them have been returned. Who wants a player that can't download mp3? Moreover, the insinuating advertisement of "Apple" also made these users who bought "Phantom" regret it. According to the consumer rights law of the United States, customers have the unconditional right to return the product. "It doesn't matter that Jobs took advantage of the right time, place and people this time, and it was not a defeat!" Lin Feng comforted Tan Zhi and said, "Aren't we doing very well in the Asian market!" Tan Zhi smiled wryly. The Asian market is indeed very good, but the failure in the US market made Tan Zhi extremely frustrated. To Tan Zhi, failing to succeed in this global financial empire is a failure, a complete failure. Lin Feng also had no choice but to pat Tan Zhi on the shoulder and wait until he returned to the hotel before thinking of a solution. However, Lin Feng received an invitation letter when he just arrived at the hotel where Tan Zhi stayed. An invitation letter from Stephen Jobs, the president of "Apple" company, an invitation letter about the new product exhibition of the second generation of "d". Looking at the invitation letter, Lin Feng frowned and sneered several times. Not to go or not to go?