Rebirth of the Entrepreneurship Era

The explosion of Internet cafe business and the surge in forum traffic are just a microcosm of Xu Yiyang's popularity because of the fire incident.

The propaganda campaign that they couldn't imagine has just begun.

At the same time, the "Xinmin Evening News", which was listed in the evening, gave up the entire front page for this news, with the headline: "Late Night Fire Dangerously Causes Catastrophe, Freshman Turns the Tide".

In order to describe this thrilling fire in detail, including pictures and text, the deputy director shared 1.5 pages.

Newspapers sold very well at the end of the 20th century. Before the advent of the mobile Internet, the only news products that could be read in your hands were newspapers and magazines, but the timeliness of magazines could not be compared with newspapers.

"Xinmin Evening News" has been published for 70 years, and has a great influence in Songhu and surrounding areas, especially for groups over the age of 30. It has a strong coverage rate, so it has further increased the influence of this matter.

TV news, newspaper news and word-of-mouth dissemination, let more than half of the people in Zhonghai know about this matter.

After the citizens learned about the whole process of Xu Yiyang leading people to put out the fire, they did not expect that he, as a brave hero, even donated a huge sum of 50,000 yuan to the injured.

What's interesting is that Song Xiaoman, who specialized in attracting investment for the New Century Forum and the 2nd CS team competition, got his phone off the hook.

The reason why the phone was ringing off the hook was that everyone saw the New Century Internet Cafe and the material of the CS team's game on the news.

Of course, there is no need to say much about the New Century Internet Cafe. The news has shown many pictures of the New Century Internet Cafe, and the name of the New Century Internet Cafe has appeared many times in the reporter's broadcast. Now it can be said that it is a household name.

Although the appearance rate of CS team games is not as high as that of Internet cafes, it has also attracted the attention of many interested people.

When Xu Yiyang was interviewed, he said that he and his classmates stayed up all night on Friday to prepare for the team's competition, which was broadcast on TV several times.

In addition, the banner hanging in the Internet cafe "Warmly celebrate the first New Century Internet Cafe Cup-the CS team competition of Zhonghai college students has successfully concluded" has also appeared in the TV news several times.

The news release of "Xinmin Evening News" also clearly mentioned this game, and also gave a general introduction to the situation of this game, objectively stating the fact that this game has been followed and sought after by almost all college students in Zhonghai.

This is still the CS team competition, and it is the first time that it has been exposed by the media.

At this moment, this game has attracted the attention of major brands and merchants.

before this,

Xu Yiyang issued a business promotion brochure to Song Xiaoman who was in charge of business promotion.

Before that, she took the initiative to find Metersbonwe, Baleno, Jeanswest, Li Ning, Anta, Guirenniao and other popular clothing brands, hoping that they could become the joint title sponsor of this competition.

In her opinion, although there are many other brands that are also suitable for naming college students' CS competitions, they should not be as good as clothing in terms of conversion rate.

The current Lenovo brand machine, the price of a higher configuration is almost double that of the Zan machine, and the price is more than 10,000 to 20,000, which is simply not affordable for college students;

Products such as MP3 and mobile phones are relatively small luxury goods for college students.

It is said that an organization has investigated that the number of college students in Zhonghai who have mobile phones accounts for less than 20% of the total number of students. As for MP3 players, it is almost rare, and there may not be so many in a university;

Although some catering industry owners who have placed advertisements on the New Century Forum would like to become title sponsors, their size is small after all, and the number of customers they can carry is relatively low. Affordable high prices may not necessarily have high returns.

Therefore, after thinking about it, Song Xiaoman felt that clothing brands should be the best choice.

Now, college students are far ahead of primary and middle school students in their pursuit of brands. Most urban college students have at least one or two pieces of brand clothing, and some even have famous brands all over their bodies.

For these brands, they have enough stores in Zhonghai to digest the consumers transformed by these college students.

Moreover, these brands are currently in the stage of vigorous development, and the group is strong, so naming such a competition is only a small amount for them.

In Xu Yiyang's investment promotion manual, the influence of the first CS competition has been fully explained, including the current popularity of the forum, which is also supported by very detailed data.

Moreover, he also promised in the investment promotion manual that from the semi-finals to the finals, he will choose a venue that can accommodate at least 3,000 spectators. At that time, he will also win at least four local media, including TV stations, newspapers, and magazines. Propaganda will have greater influence.

Xu Yiyang originally thought that if the naming fee could reach 200,000 to 300,000 yuan, it would be very good, but he didn't expect that when Song Xiaoman was chatting with several clothing brands, the price was all 600,000 yuan.

Although these clothing brands scoffed at the 600,000 naming fee, they didn't want to miss a good opportunity to promote among college students, so they all offered their intended prices.

Metersbonwe considered again and again and offered an offer of 200,000 yuan, which was rejected by Song Xiaoman;

Baleno and Jeanswest both offered 300,000 yuan, but Song Xiaoman didn't consider it;

Li Ning has a tough attitude and proposed to give 100,000 yuan plus resource replacement.

In other words, if they cooperate with them, they will also hang the promotional materials of this game in Zhong Hai's store.

In Li Ning's view, this treatment is already very worthy of this CS game, and it is this CS game that has surpassed them.

They feel that after all, Li Ning is now one of the most famous clothing brands in China, and its reputation is infinitely higher than that of the CS competition held by the New Century Internet Cafe.

However, Song Xiaoman felt that things should not be looked at this way.

Li Ning's reputation is great, but the competition it is currently facing is also very fierce.

On its head, there are a bunch of world-class sports brands, and below it, there are a group of domestic brands desperately catching up.

Although the CS competition is not as famous as Li Ning, it is unique and does not have any competitors.

Therefore, she feels that if Li Ning wants to cooperate with a high profile, it is absolutely impossible to agree.

It is precisely because Song Xiaoman has such a position in her heart that she has been holding on to the price of 600,000 yuan. Although every company she talks about is rejecting her, she is still unwilling to lower the price.

Originally, she was also worried that this matter would be dragged on for too long, which would affect the progress of the entire competition, and she wanted to discuss with Xu Yiyang whether to lower the price a little.

However, I didn't expect a sudden turn of events today.

Those few brands before could not accept the offer of 600,000 yuan for the joint title, thinking it was a fantasy, but now, they took the initiative to contact Song Xiaoman, scrambling to sign the contract as soon as possible.

Even Li Ning, who had the most aggressive counter-offer at the beginning, and was even a bit superior, hoped to immediately sign the joint naming rights for the second CS team competition at a price of 600,000.

The reason why CS competitions are suddenly flocked to is because the brand side has also seen the overwhelming publicity of the fire news.

These brands have marketing teams. From the current attitude of the news media towards this matter, it can be seen that this will definitely become a hot news in the future.

At that time, the New Century Internet Cafe and the New Century Internet Cafe Cup CS team competition will get a lot of exposure because of this.

They have a hunch that the influence of this competition will soon rise sharply, and if Xu Yiyang's popularity continues to increase, as the organizer of this competition, once he steps forward to stand for this competition in the future, he will naturally be able to support this competition. A game brings more attention.

Therefore, the follow-up exposure of this game has changed qualitatively compared to before.

Because of this, these brands regretted not getting it earlier, and at the same time couldn't wait to get on the car.

600,000 can be used as the joint title of this event, and the other title is the organizer New Century Internet Cafe, not other competitors.

However, Song Xiaoman suddenly changed his attitude at this time.

In the past, she was chasing after these brands to chat about cooperation and giving them a list of the influence of this competition in the group of college students in Zhonghai. Now, she always uses procrastination tactics for brands that take the initiative to call and ask to sign a contract, and only says that she is not at the moment. Zhong Hai, I will contact you after I come back.

In fact, she saw the news at noon, so she naturally knew why these people were so proactive in trying to promote cooperation.

However, she felt that you were not interested in the quotation at the beginning, and some even cut off two-thirds of it as soon as they opened their mouths, and looked superior.

Now that you see the cost-effectiveness, if you want to negotiate the contract quickly, you can't agree to it.

For the first half of the month, it was you who let me hang out, and for the second half of the month, it was time for me to let you hang out.

Besides, no one knows how far this matter will go. If you are in a hurry to sell the seats of the title sponsor and sponsor, what is it if you are not a fool?

So she hurriedly called Xu Yiyang to report, and then said her thoughts, and decided to take a closer look.

Xu Yiyang naturally supported her decision, he was able to make quick adjustments according to his actual situation, and he was able to relax, which also made him take a look at Song Xiaoman's ability to do things.

The competition won't start until the end of December, so as long as the sponsor is confirmed by the end of November, it will be fine. Since the influence is soaring, it is reasonable and reasonable to increase the price, which is in line with market rules.

It's like a third-rate star. When he first debuted, he was so confused that even Party A thought it was too expensive for a film of 50,000 yuan.

But if one of his dramas suddenly became popular and the traffic surged, Party A might not be able to get the next one for five million. This is the law of the market.

When movie star Chow Yun-fat was a hit at the box office, film companies kept him at a respectful distance. A "True Tomorrow" became popular, and his net worth immediately skyrocketed. At this time, he still wants to sign his film contract at the price of the box office poison period. Isn't this a dream?

Therefore, in Xu Yiyang's view, the naming rights for the second CS competition must be at least one million.

Moreover, I need to devote more energy to take advantage of this east wind to make the influence of this competition bigger and stronger. After this competition, the third CS team competition will be directly made into a national competition!