Rebirth of the 92 Business Tycoon

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"The objects we hope to catch up and surpass have purchased more than 100 billion domestic products, and more than 97% of them are sold abroad. What does this mean?"

"This fully shows that domestic products have huge advantages in this regard!"

"All that is missing is an equally capable operation team and sales channels like them,"

"In terms of operation, I think that after so many years of training and polishing, after so many years of continuous enrichment of the team, the gap between us and IKEA should be, but it should not be too big,"

"Similarly, just like we sell online, in some respects, we should of course do better and better than IKEA,"

"Not only because we are a young company, but also because in some aspects, we already have comprehensive advantages. In foreign countries, our strong social network can fully guide the sales of our home furnishing products, right?"

"Are we doing enough to give full play to our advantages?" Feng Yiping asked.

"Is it the same as the domestic advantage in the field of home furnishing production, not enough attention?"

Lao Ma added, "As a company with a strong Internet gene, we should make more efforts and attempts in new retail."

Yes, this time from singles to mixed doubles.

Feng Yiping hasn't finished saying, "Maybe everyone will talk about the issue of brand awareness and influence, but I think that although there is a gap between Meijia and IKEA in this regard, we are also not without advantages. I exclude my personal factors. ..."

Lao Ma immediately praised, "President Feng's personal bonus to the Meijia brand is huge."

Xiong Yuliang immediately agreed, "This is the main reason why we were quickly accepted by some foreign users."

These words are really not pure flattery. Think about the things that Lao Ma and others later did across the border. The reason why they are so popular is not because of their personal reputation?

The image of the person in charge of the company has a huge impact on the company's brand.

No matter which country users, those who have met Meijia Furniture for the first time, after hearing that it is Feng Yiping’s company, will surely have a good impression of this brand quickly.

At least, this will never be a rather unreliable brand. Shopping here will not make people feel unreliable or worry about the future.

Feng Yiping waved his hand expressionlessly, "In this regard, we will not discuss it. I want to say that our other companies, including those in the United States, such as Facebook, Android, and Tesla, which have many foreign users, will definitely be extremely Greatly beautify the brand reputation of companies including Meijia,"

"IKEA, do they have an advantage in this regard?"

Lao Ma added with a smile, "It can be said that Meijia is a very successful company born with a golden key and reborn."

Xiong Yuliang and the others are really lacking temper at this time. He feels that he can only say, "We deserve to die!"

"So," Feng Yiping concluded, "What is our difference? Our sales channel is the difference."

"And how do we strengthen the sales channel? Follow the strategy closely, everyone,"

"I also remember that I told you more than once, to be bold and let us take a bigger step. Today, I want to say this to you, and I hope this will be the last time I say this to you. He raised his voice a little, "Be bold and give in to a bigger step!"

"Let MEGA's branches spread all over the world faster, and let MEGA members spread all over the world faster,"

"In the future, when Meijia's sales exceed 100 billion yuan, please don't be pleased. At least until it exceeds 200 billion yuan, we can be a little happy."

Everyone, including Lao Ma, took a sigh of relief when they heard this. This request... really deserves to be the request of the richest man.

"Also, be careful not to be left behind by Youjia too much,"

Last year, Youjia's sales at home and abroad, combined, have successfully exceeded RMB 70 billion.

Especially in China, Youjia has also given full play to its first-mover advantage, always deploying locations in some hot spots in advance. However, the original branches in prime locations, now with single-store sales of more than 10 million, have also increased. more.

Considering the size of those stores, most of them are only one-third of the size of the Mega Store, which is another number that makes Xiong Yuliang and the others blush.

Except for the supermarkets opened in some small and medium-sized cities, the area of ​​single stores of Jiajia is mostly less than 100 square meters, while the average area of ​​single stores of Meijia is more than 50,000 square meters.

For convenience stores with more than 100 square meters, some have achieved sales of more than 10 million square meters. Correspondingly, if it is 50,000 square meters, then the annual sales must be more than 3 billion yuan, which is a 30% discount, which is also 1 billion.

However, the average sales of a single store in China last year was just over 530 million.

"In short, the market is there, the benchmark is there, and what to do depends on everyone here," Feng Yiping said.

Xiong Yuliang stood up, "President Feng, we will go back now and make a new plan."

"Old Xiong, stay calm," Feng Yiping pressed down with his hand, "I want to ask another question. So far, are you ready to do some work?"

While Xiong Yuliang was thinking nervously, he looked at his companions around him, do we still have a good job?

Feng Yiping smiled, "Don't be nervous,"

After being criticized by you, can we not be nervous?

"From the current point of view, our relationship with IKEA is still good. Of course, when we enter this field, we are not trying to compete with IKEA. We hope to make the furniture market bigger and serve users all over the world. To provide a better experience,"

Xiong Yuliang probably knows what the boss is going to say.

"But considering the future development trend, I think that our relationship with IKEA will probably not be particularly harmonious. Considering that IKEA has always purchased more than half of their total purchases in China, it is not difficult to infer that by then, On the supplier side, they should take some targeted actions,"

Xiong Yuconscientiously said that there is finally one aspect where I can stand up and talk, "President Feng, our work in this area is very successful," he said loudly, "because IKEA has very high requirements for foundry companies. In fact, Even if the squeeze is severe, relevant businesses tend to support us more."

"I assure you that when we need to focus on this aspect, we will definitely have a huge impact on IKEA's supply chain,"

It should be said that in this respect, he is from the Northeast, he is born with his own advantages.

Because of resources and logistics, in the field of furniture manufacturing, especially solid wood furniture manufacturing, the Northeast has always had a great advantage in China, and he, originally a well-known figure in the Northeast furniture manufacturing industry, has extensive contacts in the industry, otherwise, At the beginning, he couldn't be taken as the head of the furniture company.

Feng Yiping nodded for the first time, "This is very good. We must continue to do this work. There is no need to do anything now, but we must make sure that when we want to do something in the future~www.wuxiaspot.com~ this aspect I can keep up,"

"No problem, Mr. Feng," Xiong Yuliang finally raised his head again.

"Mr. Xiong, I want to remind you that this actually requires that our purchase volume must be large."

Otherwise, those furniture factories, even if they are dissatisfied with IKEA's squeeze, have to endure it. If Meijia purchases a limited amount and they leave IKEA, the factory will have no market and cannot survive!

"In other words, our sales must reach more than half of IKEA's before we have the confidence to take such action,"

Xiong Yuliang suddenly fainted again. What am I so proud of? Haven't learned a lesson?

As a result, when their entire team left, although they were not depressed, their mood was a little low. This was an annual summary meeting that disappointed them.

Before entering the elevator dullly, someone from behind called, "Mr. Xiong,"

Looking back, the old horse chased him up.

"Mr. Xiong, everyone," Ma stopped them, "In fact, Mr. Feng is still satisfied with Meijia's results."

Xiong Yuliang shook his head and smiled bitterly, "Thank Mr. Ma, we know that we really disappoint Mr. Feng."

"But do you know why Feng is so disappointed?" Old Ma asked.

why?

Those few looked at him all together.

"That's because Mr. Feng has the highest expectations of you guys," Lao Ma patted Xiong Yuliang's arm, "So, don't be discouraged, don't be frustrated, Mr. Feng, I am still very optimistic about you."

"I am the same. I am the same as Mr. Feng. I believe and look forward to being the world's largest home furnishing retailer under your leadership."

After all, Lao Ma now knows that this is an industry that can hold up a world's richest man.

Phew, Xiong Yuliang and the others, all of a sudden felt that the originally gloomy world suddenly became brighter...