Rebirth In Hollywood

Since mid-March, "Transformers" has been rolled out in film markets around the world, including North America. By the beginning of April, except for a few small countries that can almost be ignored, the global screening of this film has basically ended. Box office shares from all over the world are also in place one after another.

In North America, the excellent 3D and imax special effects of "Transformers" have always maintained a certain theater chain, especially the high-ticket imax theaters. When the film was released from North America, there were still nearly 20 theaters showing it. It also made the film full of stamina, and finally surpassed the $375.88 million of "Pirates of the Caribbean 3" and the $389.21 million of "Jurassic Park 3", and sat on the North American annual box office champion with $413.55 million. throne.

Similarly, in terms of global box office, "Transformers" also beat "Jurassic Park 3" with $985.33 million and "Pirates of the Caribbean 3" with $973.42 million, locking in more than $1.025 billion worldwide. The throne of box office champions.

This is also the first time a movie starring Ryan since "Revenge of the Sith" has surpassed $1 billion at the global box office.

And these three films became the top three at the North American and global box office last year.

The box office is only a part of the film's revenue. Under the operation of Walt Disney's entire industry chain, the box office of such a box office hit often only accounts for 30% or even 20% of the film's revenue.

Just after "Transformers" went offline in North America, the Blu-ray DVDs of the film were officially put on sale. Due to the huge reservation base, the two sets of DVDs sold 6.8 million copies on the first day of the shelves. It sold more than 11.5 million copies.

This is also the highest first-week sales of discs/videos in North America to date, although not many people choose the $39.9 deluxe package. Time, discs alone have brought Disney $200 million in split revenue.

And TV rights. The first TV broadcast of "Transformers" was handed over to the TV station, and the direct advertising revenue was as high as 6 million US dollars. Then it landed on the two major video websites and hulu, and entered the network in a paid-on-demand way.

At the same time, Netflix obtained the online rental business of the film. In less than ten days, the single-film revenue of "Transformers" reached nearly 4 million US dollars.

Even if the derivative products are not counted, the copyright operation of Disney's company alone has allowed "Transformers" to generate more than 250 million US dollars in revenue for the group in less than a month.

Even if it's like a movie box office. These revenues will decrease rapidly over time, but this is not a theater chain that will go down after a period of time, but a business that can be promoted for a long time.

Not to mention, there are toys that Hasbro is selling almost insanely.

During the five months of the film's global release, Hasbro sold more than 37.5 million Transformers toys related to the film around the world, with a share of revenue as high as 300 million US dollars, even if Disney can only share 30% of the profits, but Still a decent income.

There are also cultural shirts, t-shirts, comics, stationery, and other copyright transfer fees, which don't take much time. Disney's revenue from peripheral copyrights and derivatives will catch up with the film's global box office.

With such a lucrative film, even without Ryan's push, Disney would put a sequel on the agenda.

before the Oscars. "Transformers 2" has entered the preparatory stage. Michael Bay and ILM took the lead in starting the modeling of Transformers. Among them, the evil force that tempted Megatron to completely degenerate, which was mentioned by Optimus Prime in the first part, will definitely be On the stage, new characters such as Sonic, Hercules, Cannon, and Arcey will also appear.

Among them, Megatron, who fell in love with Optimus Prime and killed each other, must be indispensable.

Another script was passed on to the Pentagon. As the biggest sponsor of the film, they certainly have the right to express their opinions.

Of course, the film's pre-sale, investment and peripheral expansion work. The 'Autobot' studio has been going on.

According to the feedback from the Pentagon, their sponsorship will be upgraded, not only agreeing to the crew to go to the Stennis aircraft carrier for on-site shooting, but also dispatching a large number of warships, planes, tanks and marines to assist the crew in shooting, under this free sponsorship model, Some of the proposals put forward by the Ministry of Defense are not non-negotiable.

As for why the Pentagon is so enthusiastic?

After the release of "Transformers", there was a global discussion of American equipment, especially the f-22 Raptor fighter, which became popular almost overnight. Although this stealth fighter is not sold by the Pentagon, it has done enough to promote other weapons.

According to Ryan's reliable sources, the Pentagon's military orders appear to have increased considerably in recent months.

Then there is the propaganda of the U.S. military. According to the show in the film, the American soldiers seem to be strictly disciplined and friendly with the people of the Middle East.

In fact, the poor military discipline of American soldiers...

These are not considered by Disney at all. All media groups, including the other side of the Pacific Ocean, are all doing things to accept sponsorship and sing praises for others.

On the other hand, Disney's new movie plans are also being launched one after another. For example, the shooting of "The Chronicles of Narnia 2" has begun; "Harry Potter and the Order of the Phoenix" has entered the post-production stage; Received the first draft of "Twilight: Twilight"; "Thor" and "Iron Man 2" filming is coming to an end; Joss Whedon and Marvel's writers finalized the first draft of "Avengers" script...

Marvel also ended negotiations with Hugh Jackman, "Wolverine Prequel" is about to start filming, and Bryan Singer, after the failure of "Superman Returns", is back in the arms of Marvel and is adapting a new "x" based on comics. The Troopers trilogy.

"Sunny..."

Under the palm trees in the garden, Charlize dangled a rattle in front of the stroller. "Call me... godmother."

"Ohhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh?" Sandy, blinking with pretty blue eyes, babbled a few simple one-syllable words, "Mum…mi."

Putting down the script just sent by Jenkins Pictures' writing team, Ryan stood up and stretched, walking to his daughter's stroller, "Hi, Sonny."

Just as he beckoned, the little guy shouted reflexively, "Mom... Mi."

"Call..." Ryan squatted beside him, gesturing, "Dad...Dad."

"Mom... Mi." The little guy seemed to only be able to say this one word.

The nurse came here with the bottle at this time, and Charlize quickly took it over, "I'll feed her."

Seeing Charlize putting the bottle in front of her daughter, Ryan made a silent gesture to the surroundings. The little guy has a bad habit of crying loudly when eating too loudly. Her mother is not here now. Here, how to coax her is a lot of trouble.

Fortunately, Sandy inherited his advantages and did not recognize birth. Shortly after drinking the milk, he closed his eyes and played a little intoxicated.

Lisa, who had been sitting next to her drinking tea, came over, "Ryan, I've packed a room for Sandy, I'll take her to rest."

"Okay." Ryan nodded, "Sonny will take care of you for the time being."

Watching Lisa and the nurse push Sandy into the villa through the back door, Charlize walked over to the white plastic table, sat in the seat Ryan had just now, took the script in front of him, and asked while quickly browsing, "She Not in Los Angeles?"

Ryan knew who she was asking, took two tea cups, sat opposite Charlize, poured black tea, "Nicole went to New York to negotiate a contract with a director."

"No wonder you brought Sunny here." Charlize showed a clear look.

"Aren't you going to be a godmother?" Ryan drank the lipstick tea and put down the cup. "Emotions should be cultivated from an early age."

"Don't worry, no matter what I think about her mother." Charlize didn't want to hide after being together for so many years, "It won't extend to Sandy."

"If there's anything wrong with it," she said, widening her eyes, "Ryan, it's all your fault."

"So..." Ryan spread his hands and said, "If you want to be a qualified godmother, you must increase your chances of getting along with Sandy."

"It will always be more qualified than your unreliable father."

Shrugging, Charlize stopped talking and focused on the opened script, while Ryan sipped tea and thought about his daughter's growth.

Sandy is about to be one year old. He has a daughter, and it is not a secret among his friends in the circle. He will definitely hold a small party at that time...

Suddenly, Charlize spoke again, interrupting his thinking, "Ryan, is this the script you prepared for Natalie Portman to hit the Oscar for best director?"

"Just one of them."

Hearing Ryan's words, Charlize asked suspiciously, "This subject matter..."

"A woman who wants to win the Oscar for best director." Ryan looked at Charlize and said, "I am afraid that only the film and public relations are not enough, we also need to take advantage of the socio-political situation."

"Charlie, you should be able to feel it," he continued. "Since last year, the mainstream society has had a more reflective voice about the Iraq war, and as time goes on, this voice is bound to become stronger, even more so. Before and after the next presidential election, there is a strong voice to withdraw troops from Iraq."

"I think I get it." Charlize closed the script.

"The Oscars have never been far away from politics." Ryan put away the script. "Just like 'Argo' wins best picture, the political situation can sometimes have a huge impact on the award."

"I knew this earlier." Charlize said deliberately sourly, "I went to learn to be a director back then."

"Hey, Miss Billionaire." Ryan knew she was joking, and joked, "If you're willing to give up your hard-working brand, I have no problem."

Last year, CT candy and various fashion products of CT, with the help of Disney's platform, created a net profit of more than 50 million US dollars for several shareholders of Charlize, and the entire brand value was more than 500 million US dollars. (To be continued..) ()