Rebirth In Hollywood

"More than 20 years ago, a group of living robots came to our earth from the planet Cybertron and started an extremely fierce war. After more than 20 years, they made a comeback and started a new battle to the death. , the catastrophe is coming, which side are you on, the Autobots, or the Decepticons?"

As Optimus Prime put on a sturdy fighting posture, the promotional video was frozen on the big screen in Times Square in New York, and then a line of huge subtitles lit up.

"Their war, our world!"

A large number of pedestrians who stopped to watch looked away from the big screen and continued to move forward. Before walking far, they saw a huge movie poster on the billboard.

This is the latest poster, consisting of four conjoined pieces.

One is Optimus Prime vs Megatron, Megatron is like a black devil descending from the sky, covering the world; while Optimus Prime on one side is a huge glaring head, completely plunged into darkness.

The other three character posters are the three protagonists of Optimus Prime, Megatron, and Bumblebee. This is the first time that Transformers has been shown in a frontal close-up in the form of a poster.

"Bumblebee's body is covered in mud and scars." Someone who followed the film murmured in front of the poster, "I don't know what kind of long road this most amiable Autobot has driven."

"Go and have a good look on the Internet." His companion said a reminder, "Before the movie is released, make a good addition to the knowledge of "Transformers"."

Just like what this person said, starting from late October, the promotion of "Transformers" has entered the final stage of tackling. In addition to the usual means of publicity, in order to help viewers who are not fans of animation to watch the film better,' Autobot' studio also launched several special columns such as "Transformation Machine Lifeform - Chronicle of "Transformers" series, "What you must know to watch "Transformers" on the official website and multiple cooperative websites, as well as viruses video.

And many sponsors have also launched a series of promotional activities.

For example, as the number of exposures of the Bumblebee increased, the sales of the Chevrolet Camaro sports car soared, and General Motors launched a special campaign of "Shape the Future with Chevrolet".

And Hasbro. As the original toy manufacturer, they have released several toys based on the film, which use the latest "automorphing technology". When one part "deforms", other related parts automatically "deform" with it.

before. Hasbro rarely develops toys based on the settings of film and television works. Generally, it develops toys first, and then produces film and television images created around these toys, but this is a commercial production supervised and led by Ryan.

They naturally know what kind of pulling effect it will bring to the toy.

In addition, Disney held a massive test screening event in Los Angeles, and Hasbro also held a test screening at its Rhode Island headquarters.

After the preview in Los Angeles. Ryan deliberately held a grand press conference, focusing on the introduction of the film will fight the Transformers.

He attended the launch in Disney's Press Hall with director Michael Bay.

Hundreds of reporters gathered at the press conference. In addition to the seats, they also blocked the aisles. The cameras used by TV stations and Disney TV stations for live broadcasts were set up early. This press conference will also be synchronized by live streaming.

Even if the people sitting at the front desk were Ryan and Michael Bay, the cameras and camera lenses of these reporters were still placed in front of them, which were eight life-size miniatures of Transformers.

These are not just propaganda for press conferences. It is also a gift for movie fans, as long as the audience who book the first Wednesday movie tickets through the Internet may win this super commemorative award.

certainly. Now the most important thing is to use it for publicity.

"These mechanical lifeforms from Cybertron have a complex structure and majestic momentum, and the metal texture is strong and thick."

Those well-built models are indeed just like what Ryan said, which is also the confidence of his self-promotion, "I believe everyone has seen the trailer, the film softens the lines of the overall shape on the basis of a tough mechanical sense, and the curves are smooth. And the structure of the parts is quite delicate and varied.”

"While respecting the original animated characters, we also incorporated new design elements for the character's character and identity."

Speaking of which. The host took Ryan's words and made introductions to the media one by one among the Transformers walking in the audience.

"Optimus Prime maintains an upright character. The red and blue patterns are more stylish and smooth."

"The dark blue metallic color embodied by the iron sheet matches the character's name better."

"This mechanical being with a wicked smile and a vicious aura all over his body is the supreme being of the Decepticons - Megatron!"

"Futuristic looks futuristic. It's Edward Scissorhands from Transformers."

"Bumblebee is perfectly proportioned, and the metallic shades paired with the bright yellow make it a major highlight in the film."

"The vertigo of such a huge body has super combat power and can easily destroy a military base."

"Starscream has a face like a skeleton, evil temperament, and a cunning personality..."

"Jazz has a perfect body of steel..."

Every time the host introduces a sentence, countless flashes will light up below.

Afterwards, the press conference entered an indispensable question-and-answer session from reporters. Michael Bay, who was baptized by reporters' gunfire first, talked eloquently in the face of many microphones.

"My goal is to make "Transformers" suitable for all ages, so this film version has made a big breakthrough in character modeling, almost all Transformers characters appear in 'humanoid', I want to make the 22-year-old Transformers is different! Put the robot in a very real environment, not the boxy boxes of the old cartoons."

Then came the representative from Industrial Light \u0026 Magic, who introduced some technical details.

"It took ILM 38 hours to render a computer-generated image of Transformers, breaking the previous record set by Weta Workshop in 2002 when they made Treebeard in The Lord of the Rings: The Two Towers. The 20-hour rendering record of each frame, if you connect all the polygons used to build Transformers in the film, you can go back and forth from the earth to the moon, and the remaining polygons are enough to build twice the size of the ancient Roman giant. Colosseum."

In the end, the reporters kept an eye on Ryan, as if he wouldn't let him leave if he didn't answer their questions.

"Ryan, why are you looking for director Michael Bay instead of James Card Cameron?"

Hearing this, Ryan couldn't help but carefully distinguish his badge. These guys are really good enough, and they don't care about the feelings of Michael Bay next to him.

"Michael is the most suitable person. He is a director who can completely control the film." Ryan will definitely not dismantle his own stage on this occasion. "It will be proved that Michael will bring fans all over the world. A great movie with a lot of blood."

The reporter who asked the next question, the host immediately changed to someone from the TV station.

"Although we didn't participate in the audition meeting." Of course, the family members asked pre-set questions, "But I heard that there will be several super battles in the film. Can you briefly introduce them?"

Gently patted his palm, and on the screen behind Ryan, several beautifully made screenshots appeared.

"In the opening battle of the Qatar base, dizziness and chaos will show their super destructive power." Looking at the picture, Ryan said simply, "The scorpion Sak giant raided the US special forces in the desert... "

At the same time, the press conference and the latest shapes of these Transformers were successively released by Disney to the official website and the websites of various partners, instantly detonating the enthusiasm of fans.

Of course, there is no need to complain, especially for the styling of the new version of the character.

"The styling is a bit too cumbersome, it feels too messy, and there is no memory of childhood at all."

"I feel that the shapes are very complicated, not as simple as in the cartoon, and I feel a little dizzy when I see it."

"I still miss the former Transformers, it's not that complicated, it's better to be simple."

"It's gone, it's gone, the Autobots and Decepticons in my memory are gone, and my childhood has been destroyed again."

Still, most people remain sane.

"Since it is a live-action movie, it must have its own characteristics. Let's wait to see the movie and then discuss whether it looks good or not. Besides, when has Ryan's commercial production ever disappointed."

"I was very disappointed when I first saw the trailer. I couldn't stand the completely changed Autobots, but after a closer look, they are actually very stylish, and it feels great to incorporate modern elements!"

"I think it's good to change it appropriately, or the old face will not be too fresh."

"In contrast, I prefer the new look. To be honest, I reviewed the animated version of Transformers once two years ago, and I really couldn't watch it. The production was too rough. Just amazing."

More and more people are expressing their expectations for "Transformers", and Disney's promotional activities have never stopped. , held a grand event.

The event, titled 'Virtual and Reality, Autobots Around Us', will see the final winners selected in each venue to realize the dream of 'taming the bumblebee and bringing the Autobots home'.

It is no exaggeration to say that Disney, in conjunction with distributors around the world, has set off a wave of fanatical publicity in the 99 countries and regions where "Transformers" is about to land.

And in this wave, the voices of opposition and even ridicule are also indispensable, especially after the "Transformers" test session. (To be continued) ()