Rebirth In Hollywood

Although it can be called the No. 1 event in the American entertainment industry, it is an indisputable fact that after entering the new century, the influence of the Oscars has been decreasing year by year.

Under the attack of new forms of entertainment such as television, the Internet and video games, the Academy Awards, once a symbol of American popular culture, is losing its halo, especially after "The Lord of the Rings: The Return of the King", which won the most Oscars. Movies nominated for Best Picture have a smaller and smaller audience base.

Among the best picture nominations last year, there was also "Argo", a film that earned over 100 million at the North American box office. The box office of this year's best picture nominations was terrible. Five films, including "Brokeback Mountain", have so far grossed the North American box office. It was only $187 million, the lowest in nearly 10 years.

The box-office numbers are nowhere close to those of "King Kong" and "Harry Potter and the Goblet of Fire," which were not nominated for any major awards.

These five serious films discussing real-life topics such as homosexuality, race, politics and terrorism are not even as attractive to the audience as a documentary about the life of Antarctic penguins nominated for the Best Documentary Award, which is called Hollywood The sadness may be overstated, but a recent survey made it clear that nearly three-quarters of Americans believe that the quality of Oscar-nominated movies is not as good as they used to be, and they would rather stay at home watching DVDs or spending other entertainment. time.

Films that have received important nominations lack an audience base, and even this year's Oscars have been ignored. According to the rough estimates of several companies in advance, the audience for this year's Oscars is likely to drop by about 10% compared with the previous one. The lowest point since 1987.

But no matter what, the seventy-eighth Oscar ceremony still arrived on time in early March.

The film industry needs Oscars, Hollywood needs Oscars, and North American media groups such as Viacom, News Corp, and Walt Disney. Also need the Oscar.

Hollywood and the media industry need such a grand, colorful, star-studded, hilarious event to promote their productions in North America and around the world. By the way, to promote American culture, perhaps the American public is not necessarily interested in Oscar-winning films. But the big-name stars who appeared at the ceremony will still arouse the enthusiasm of many people.

Even if this year's Oscar's weakness cannot be reversed, the Academy of Motion Picture Arts and Sciences has made some positive efforts. In order to maximize the ratings of the Oscars, they postpone the date of the ceremony to avoid the winter in February. The Olympic Games crashed, and the red carpet ceremony was extended from half an hour to an hour, and the acceptance speech was strictly controlled within 60 seconds...

also. The Academy invited Jon Stewart, the nation's hottest TV host known for the news program "The Daily Show", hoping that Stewart's influence could attract more young audiences for the Oscars.

If the ratings for the Oscars decline every year,

How does the college want to increase the broadcast fee?

In recent years, Disney's TV station has been the broadcaster of the Oscars. Although the ratings of the Oscars have been declining year by year, the commercial development of this aspect has been successful.

This year, an average of $1.7 million was fetched for each ad that ran during the Oscars live broadcast, each 30 seconds long, or an average of $57,000 per second. Advertising alone can bring in more than $90 million in revenue for TV stations.

Of course, whether it is selling ads to make money. Or entertaining the public, Hollywood is actually the biggest winner of the Oscars.

After several years of solo trips, Ryan took Taylor on the red carpet this time. Unlike other stars, the two were very fast and walked to the Kodak Theater without much stopping.

The Oscars are not just for entertainment, but also for fashion.

However, these basically mean nothing to Ryan, who is wearing the traditional dark dress and bow tie that has not changed for thousands of years. Compared to him, Taylor by his side is more fashionable.

Miss Taylor Swift's ct white satin embroidered bodice was impeccably elegant. The hem of the small fish tail is also very charming, and the long curly platinum blonde hair is neatly pulled behind the head. It highlights its fresh and shrewd temperament.

Simple femininity, this is the latest global fashion trend in 2006 conveyed by this year's Oscar actresses dress --- the dazzling and complicated evening dresses and huge jewelry at last year's Oscars have disappeared, replaced by plain dresses With a smooth naked neck.

Of course, as in previous years, some people have caught up with this trend, and some people have not caught up with it.

Every Oscar red carpet is like a fashion trend conference. It’s just that the stars and their stylists have different sense of fashion and different tastes, so every year, when someone walks on the red carpet, they are self-conscious. I felt good, but was criticized by public opinion after the event.

Therefore, for stars, especially actresses, regardless of whether they have their own share in winning the award, Oscar must get a high score in the "quiz" about dress.

For example, when entering the Kodak Theater, Uma Thurman was the first to greet Ryan. Her lotus-colored silk dress was light and thin, with just the right amount of transparency, as if the elegant shape of the Fairy of Spring appeared in a heavy evening dress. It is particularly pleasing to the eye, and the ingenious design of the upper body incorporates Greek elements, which fully sets off its long legs and thin waist.

Even Taylor, who was beside him, was overwhelmed by the other in terms of clothing.

"Height and long legs are an advantage."

Uma Thurman had just left when Drew Barrymore's voice came from the left, her eyes were on Tyler, "Alison, you are so beautiful."

"Thank you." Taylor nodded politely, "Drew, you are beautiful too."

"Okay, the two of you don't compliment each other." Ryan tilted his head at the entrance of the hall, "Let's go in, Drew is still waiting for the golden man who takes the best picture on stage."

"Brokeback Mountain has little chance."

Drew said and walked forward. She has been in Hollywood for so many years and understands very well, "Compared to a genuine Los Angeles film like "Crash," we can't win."

"But Ann Lee should have an advantage on the best director." Taylor held Ryan. Walking into the main entrance of the hall, he said softly, "I heard that this is also the focus of your public relations."

"Just get a heavyweight award."

The seats on both sides are not together. Before leaving, Drew said again. "The later copyright of the film can be sold for a higher price."

Like other producers and distributors, the competition for Oscar is more about profit than fame. As long as the fame and fortune it brings outweigh the effort, this glamorous game will never stop.

"Hi, Nat."

Walking to his seat, Ryan took Natalie's hand next to him. "When did you arrive, why didn't I see you?"

"It's been a while." Natalie nodded to Taylor, who beckoned to her, "Arrived about ten minutes before you guys."

"Have you read the script?" Ryan was naturally referring to "Black Swan" that was delivered to her yesterday.

"I browsed it roughly, but I haven't read it carefully." Natalie thought about it and said, "I think it is very suitable for female directors to shoot. I have copied two copies, and they were sent to Scarlett and Gale this morning. hands, but..."

She leaned into Ryan's ear, "I want to make the veiled homosexuality and masturbation scenes more subtle."

"You can discuss and modify it."

Ryan has made a lot of changes in this regard. Since Natalie wants to be more obscure, it's up to her. "I've got the check ready for Jenkins. When you finish filming "The Hunger Games 2", you can start work at any time."

"Then you help me keep an eye on the excellent ballet choreography."

Speaking of which, Natalie remembered that Ryan was busier than her, and changed her mind, "Forget it, let me ask someone to find it from the New York Ballet Company, the film will definitely be shot in New York, I'll find someone to contact me. ."

"That's good." Ryan didn't care much, in his opinion it was just a trivial matter. "Call me if you need help."

"I will." Natalie nodded slightly.

"Hey Hey hey……"

Tyler sitting on the other side of Ryan. He suddenly got closer, "What are you talking about, just ignore me."

"We're discussing Nat's new movie." Ryan tapped her forehead. "She's going to shoot another work in the second half of the year."

"Oh……"

The girl's eyes lit up, she leaned closer, and asked in a low voice, "Nate, is this part of your plan to attack the best director? Great, the first female Oscar for best director!"

Natalie didn't answer, but looked at Ryan.

"It's an important part of it." Ryan said in a voice that only three people can hear. "But I think Nat should get the best actress first."

"You...you mean..." Natalie opened her mouth slowly, "This character..."

"So, Nate." Ryan nodded his chin slowly and forcefully, "Show all your strength."

The music suddenly sounded, Oscar was about to open the curtain, and then Natalie's hand held Ryan tightly.

As in previous years, before the Oscars, there will be a video to introduce the nominated films and their hosts. The theme of this year's Oscars video is to find the host of the awards show.

The tent of "Brokeback Mountain" opened, and Billy Christo showed his head first, "I'm not hosting this year. I didn't see that I was busy in love."

Amidst the laughter of the theater, the camera was aimed at the door of the black movie star Whoopi Gordonburg, and the 'Queen' said rudely, "Go out! I'm really busy, and I'm so busy with housework! "

The final shot falls to a bed where the current host, Jon Stewart, is sleeping when he is awakened by a phone call.

"God, want me to be the Oscar host? Oh, it's not a dream, how can I see Halle Berry lying on the other side?"

At this time, the sexy Harry was lying on the side and discharging electricity at him, and Stewart said quickly, "Let me close my eyes again." When he woke up, it was George Clooney in his pajamas next to him, "Go on, Get dressed and host the Oscars."

And so, the awards ceremony began. (To be continued) ()