Rebirth In Hollywood

Every time a movie starring Ryan is released, the media will enjoy a feast. As long as relevant reviews are published, the sales of newspapers and magazines will definitely not be a problem.

Traditional film critics also know that the influence of their own group has plummeted, so they will naturally not let go of this opportunity to attract attention.

"A thrilling and magnificent epic, Ryan Jenkins' incomparable performance, and Ridley Scott's superb control make the whole movie extremely exciting. "Gladiator" deserves a thumbs up .”

Famous film critic Roger Ebert gave the film a thumbs up in his column for the Chicago Tribune.

"When Ryan Jenkins drove the captured white horse in the magnificent arena, brandished a sword and yelled at a bunch of slaves to regroup, I seemed to see himself going forward in Hollywood. He was very handsome and heroic. , as if the whole world rests on its shoulders.”

"Ryan didn't prepare many lines for himself, but every sentence is memorable. His performance is not only a performance, but also a kind of spirit, a kind of realm. He can make slave owners give up their lives to protect their beliefs. Let the officer stop doing evil, the role of Maximus has too many things worth recalling, he is simply synonymous with faith, ideals and courage!"

The comments from the "New York Post" obviously focused on Ryan's performance. Many media, especially the partners, are actually very clear about what the film is aimed at, and naturally spared no effort to do the most basic public relations.

"We've been saying for a few years now that Ryan is one of the best actors of the younger generation in Hollywood, and Gladiator and the role of Maximus certainly prove that."

"Especially at the end of the film, there is no fear, no hatred in the eyes of the wounded Maximus. There is no sadness. At that moment, there is only a god and a frightened beast facing each other in the middle of the arena. When Lai When Commodes, played by Leonardo, collapsed with a terrified expression, Maximus’ eyes flashed a hint of relief. It seemed like a soldier who was about to leave the world. He completed the final mission and went to heaven to accompany his loved ones who missed him day and night. At that moment, he was so close to God, and at that moment he was saying goodbye to the world. A god in the world sleeps in the wheat field with no worries, walking towards the blue world with glory and a smile..."

"We have no way of knowing how much Ryan paid for this movie, but Leonardo DiCaprio, who has always been criticized for his acting skills, has shown the extraordinary charm of the character under his leadership. In his own words at the evening press conference—Ryan’s acting skills have given him so much shock that he has this explosion.”

-- "Los Angeles Times"

Since "Brave Heart" in 1995, Hollywood has set off a wave of retro epic war movies.

It has cultivated a large number of epic film lovers, coupled with the strong appeal of Ryan and Leonardo, starting from the second day. It attracted a steady stream of audiences into the theater.

Although many film critics sneered at the film, for example, Gary Graham, who is known as the biggest opponent of Ryan Jenkins, updated a comment on his blog.

"The film replaces character with malaise. Ryan Jenkins obviously didn't learn the lesson of the box office failure of "The Pianist" and continued to believe that if the characters in the film were bitter and depressed enough, the audience would not think how boring they were. As good as "Ben-Hur" is, this movie is as pompous and stupid as it is!"

He also imitated other famous film critics and directly gave the film a one-star evaluation.

However, no matter what the critics say, whether the film is popular or not, it is ultimately the audience that has the final say.

The movie premiered on Friday. Starting from Saturday, most of the theaters showing "Gladiator" had an attendance rate of more than two-thirds. Among the moviegoers interviewed by the TV station, more than 70% of people are quite satisfied with the movie.

Word of mouth is also an excellent way to promote the box office.

The promotion of Jenkins Films has not relaxed in the slightest. There have been appropriate news advertisements about "Gladiator" on the Internet, TV and print media. The two camps, relying on their respective columns and blogs, launched a war against spraying.

These have driven the topic of the movie to a certain extent.

Christmas is approaching. On Sunday, more viewers who entered the theater chose to watch "Gladiator", and even a few theaters with good locations were full, although it was not the same as "The Matrix 2: Reloaded" in the summer. "Going into Battle" can't be compared, but in this Christmas file, it is already the most popular movie.

If you want to win an award, or even get an Oscar nomination, the quality of the film is the foundation, but public relations is an indispensable means.

From the second day after the film was released, Ryan held a grand party at the Hilton Hotel for two consecutive days. For a while, Hollywood stars and celebrities gathered. If it wasn't for the wrong time, it would have been like holding a Golden Globe Awards ceremony.

The party is not only for the Oscars, but also for the Golden Globe Awards, which announced its nominations at the beginning of the month. Natalie won a Golden Globe Award for Best Supporting Actress nomination for the delayed release of "The End of the Grass". Although she knows the Long Island girl There is little hope of winning, but the Golden Globe Awards, which has only more than 90 judges, has been full of shady scenes since its birth, and it is undoubtedly more susceptible to influence.

This kind of public relations party is a test of people's communication skills. In the past, as the hostess, Nicole was good at dancing and could be called Ryan's best partner. Now Charlize Theron is a bit weaker in terms of connections and communication skills, but South African Diamond has been working hard to enrich itself and complete the role change as soon as possible.

Because of the release time, "Gladiator", like Ryan's previous films, is doomed to miss the Golden Globe Awards, and before the Oscar nominations are announced, it is the most critical period for public relations, not only for himself, but for Pai Kingsley and Harvey Weinstein also moves among the heavyweights of the academy.

Ryan has invested more than ten million dollars in advertising expenses alone. In addition to the current hype, he has purchased several issues of multi-page pages in succession on "Vanity Fair", which has a major influence on Hollywood's upper class, and launched an intensive public relations promotion.

In addition, he also reached an agreement with Tina? Brown, "Vanity Fair" 2001 opening issue, will be "Gladiator" and Maximus as the cover.

Just like what Harvey Weinstein told him back then, Ryan must at least ensure that every judge who votes has seen "Gladiator", even if it is a few fragments of it.

There are not a few Oscar judges who vote with their feet!

After all, the Oscars are still far away, and more work needs to be done in private. Although the industry and the media all know the existence of canvassing, if it goes too far, it will definitely arouse the academy's resentment...

Ryan's long-prepared team is like a ghost, active in the dark places of Hollywood.

After two consecutive busy days, when Christmas comes, the box office list that most attracts Ryan's attention is undoubtedly the new week's box office rankings. After all, his first priority is profit, and the movie's financial benefits are the most obvious. measurement standard.

If "Gladiator" is such a big-investment and big-produced movie, and "The Pianist" is coldly received by the market, then he may become a box office poison in the mouth of the media.

However, a movie that could be regarded as a big hit in the previous life, with him, a person whose commercial appeal far exceeds Russell Crowe's joining, will it fail if it is placed at the last glorious moment of the epic movie?

In the first three days, especially in the weekend two days, the film has maintained a very high attendance rate, and achieved a box office of 72.55 million US dollars in more than 3,600 theaters. Empire 2: Reloaded is much worse, but this result has exceeded the outside estimate of 60 million US dollars.

Even if it is Christmas now, the box office of 72.55 million US dollars is enough to overthrow "How the Grinch Stole Christmas" and firmly occupy the top spot on the North American box office chart.

As for another epic war film of the same period, "Soldiers at the City", the box office increased a lot in the two days of the weekend, and the box office in the second week finally stayed at the figure of just over 8 million US dollars. With such a result, let alone wanting to enter the rankings In the top three, even "Monsters Inc", which was released for four weeks, was firmly pressed down with $19.85 million.

The French director's ambition to overthrow "Saving Private Ryan" at the box office is destined to become one of the typical negative teaching materials in Hollywood just like this mediocre movie.

However, this movie also had a huge impact on the other hand. Since then, filming movies about the former Soviets and Germans during World War II has almost become a taboo in Hollywood.

The North American box office of "Monsters, Inc." is about to exceed 200 million U.S. dollars. This animated film has shown a strong momentum. In overseas markets, especially in the UK and Japan, where it was first released, it has also become the champion of the local box office rankings. .

The first day of the second week of "Gladiator" was the Christmas holiday, and the number of viewers did not change much. This situation continued until December 27th, when the attendance rate of major theaters dropped significantly. However, on the weekend, there was an expected rebound, and this result was directly reflected in the box office.

Like all major commercial productions, "Gladiator" ushered in a drop in the box office in the second week. After a full week, the score of 52.33 million US dollars still guaranteed its top spot in the North American box office chart.

Subsequently, major schools in North America ushered in another holiday. Big-budget movies like "Mission: Impossible 2" were released one after another. "Gladiator" only maintained its position as the champion for two weeks, and the number of theaters quickly decreased to Around 3,000, but the follow-up box office has always remained above 20 million US dollars, showing strong resilience.

This also shows Ryan's appeal from another aspect. ()