Rebirth In Hollywood

What are the criteria for measuring the success of a movie? Different types of movies definitely have different answers, but the audience's recognition of the movie is an essential factor.

To put it bluntly, without the support of the audience, the movie is actually nothing.

Look at a purely entertaining film with the perspective of a literary film. In Ryan’s words, those film critics can not only show that they are different and put on an appearance that I am the only one with good vision, they can also bring What?

Are their words really authoritative? Or are they the spokesmen of art?

Facing the menacing movie-watching craze, they can't even affect the status of "Jurassic Park" in the minds of supporters, and they are destined to just jump around like clowns.

The younger generation doesn't believe in authority, let alone they are not an authority, and Ryan has the least influence on this young group, the most important consumer group in the film market, can throw them away from Los Angeles City Hall to Santa Monica commercial so far from the center.

Regardless of whether these people really don't like the movie, or they got some people's hints to deliberately criticize it-don't think how fair the film critics are, their remarks are not much firmer than the media that carry them-"Jurassic Park 2 "The Lost World" is destined to set off another frenzy of dinosaurs this summer.

In the first week of the film's release, the box office exceeded 90 million US dollars in just three days. Even if it was only 90 million, it was enough to sweep away all other opponents. What made Ryan and his partners even more happy was that including dinosaurs All derivative products, including doll models, are almost out of stock.

The peripherals of this series of movies have once again demonstrated their powerful power, and their popularity cannot even be compared with last year's "Titanic" peripheral products.

And the most astonishing thing is the top three in the new North American weekly box office list. All were occupied by Ryan and his related works, "Jurassic Park 2: The Lost World" deservedly occupied the championship, and "A Bug's Life" showed strong stability, overwhelming other competitors. came in second. "Saving Private Ryan" still maintained enough vitality to get the third place.

This is an extremely competitive summer vacation!

Ryan isn't worried about being too ostentatious. He just wants to show his strength to give some people confidence. Besides, these films have many partners and a strategy of sharing interests. Will make those people tightly around him.

After the full second week, "Jurassic Park 2: The Lost World" did not get rid of the normal movie rules, and the box office inevitably declined, but the figure of more than 70 million US dollars still made people envious and shocked.

this summer,

Ryan? Jenkins in the end for himself, for his partners. How many dollar bills were taken away? This has become a hotly debated topic among many people.

Almost all eyes were attracted by these big productions. In thirty inconspicuous theaters in the Los Angeles area, a documentary called "Ghost Shadow" was quietly released.

Many have seen the short film aired on the Discovery Channel. And through the viral publicity on the Internet, people who learned that the video was said to be a video shot by a missing young couple walked into the theater one after another.

Although he received a call from Drew Barrymore, Ryan had no interest in watching it. The trembling camera and blurred images would only feel boring to someone like him who knew the truth of the matter.

Although Ryan only gave a few short ideas, after Drew asked professionals to supplement, all the films he shot in the past few years have been successful, and he believed in his words very much, and set up a special team for "Ghost" The publicity group is responsible for the development of specific businesses.

This pseudo-documentary has almost nothing to do with the previous life. Ryan just gave Drew a general publicity suggestion. Those veterans in Hollywood are far more professional than him, and viral marketing is not new. Under his prompting , These people quickly developed a complete publicity plan.

It has to be said that although this woman's private life is as bad as it can be, she was able to develop her company to its later scale in her previous life. Apart from the huge network of contacts, she also has quite strong abilities.

Of course, Drew Barrymore is not stupid. He understands that this kind of false propaganda is best used only once. In Ryan's words, it will be "degrading".

This is also the reason why Ryan refuses to participate in it personally. Don't think that he is young, and the public and the media will laugh it off after learning the truth. I am afraid that all criticisms will be focused on him at that time. After all, With his current status and status, doing such foolish things will only attract ridicule.

As for the quality of the movie? Whether the film will be a hit has nothing to do with quality.

As long as the theater operators can see enough profits, let alone moving the screening time to the best prime time slots, it is not a problem to increase the number of theaters enough within a week.

The premise of all this is to prepare enough copy numbers.

Under Ryan's solemn instructions, Drew did not hesitate to invest a huge amount of money and prepared more than 2,000 copies in advance.

"Ryan, if this movie doesn't sell well, I'll take 2,000 copies and set fire to the gate of Jenkins Manor!" This was what Drew said at the time.

In addition to Huahua Films, the distributor who has made sufficient preparations, the things related to "Ghost Shadow" are almost a replica of "The Blair Witch" in the previous life. On the first day of the festival, all 30 cinemas were full.

On the second day, the number of theaters increased to 50 departments, and they were still full. On the third day, it was directly increased to 200 theaters, and they were still full...

In addition, various comments appeared on the Internet. According to Ryan's suggestion at the time, the publicity team specially guided it, so that more people walked into the theater out of curiosity.

And the production cost of this film was only 50,000 US dollars. The film was filmed by four students of the Southern California Film School, and finally attracted the attention of more theaters. With the public relations of Flower Pictures, in the second week, The number of theaters has surged to nearly 2,000. The copies prepared in advance not only come in handy, but even more need to be prepared.

And the box office of the movie in the first week exceeded 5 million US dollars, and the cost has almost been recovered.

Although the production cost of the film was less than 50,000 US dollars, the subsequent publicity, public relations, and printing and printing costs were in the millions of dollars.

So, after the second week, the North American media suddenly found out that a movie they didn't pay much attention to, and could hardly name it, actually ranked second in the North American weekly box office list with a box office of more than 30 million US dollars. , second only to "Jurassic Park 2: The Lost World," which was released for three weeks.

Where did this movie come from? Who is the director? Who is the lead actor?

Soon, these traditional media picked up relevant news from the Internet, and also found Huahua Films, the distributor of the film. However, the staff of Huahua Films had already received a stern warning from Drew. , the tone of the answer was unusually uniform—no comment.

Critics also found that a major work was overlooked and walked into theaters.

Those film critics with a high enough professional level and fast enough brain reaction immediately discovered the tricks.

As for all film critics and industry insiders, they would foolishly think that this is really an edited documentary, is that possible? This kind of student-level technique can only fool the layman audience.

Even though Ryan doesn't like most of the film critics, he has to admit that some of them still possess considerable professional qualities. Naturally, such a film whose quality can be described as rubbish cannot be hidden from their eyes.

The media began to expose the facts, but Huahua Pictures remained silent. Many viewers walked into the theater again out of curiosity.

After the third week, "Ghost Shadow" once again earned more than 30 million U.S. dollars at the box office, but Huahua Pictures was under tremendous pressure. Both fans and the media asked them to give prepared answers.

Like "The Blair Witch" in the previous life, Blossom Films admitted very straightforwardly that the film was not a real documentary, but an experimental feature film made by students from the USC Film School. As for the promotion, it was just some special means.

Some magnanimous spectators laughed it off, and some spectators who felt fooled vented their anger in the form of protest. Although the media felt that this kind of publicity was a bit novel, several mainstream newspapers slammed Huahuaying industry practice.

Although many people walked into the theater curiously, the box office of the film began to plummet, as if the film would be recognized by professionals as not a documentary. This is something that no one can stop.

However, the film signed a contract for nearly two months, as long as the number of viewers does not exceed the lower limit, it will continue to generate profits.

Only a few people such as Drew and Darren know about Ryan hiding behind the scenes. He likes this kind of thing that can make money without hurting his character.

As for Miss Drew Barrymore, who was called a liar, would she care about such voices? She has experienced countless times of more violent attacks than this in the past few years. As long as there is money to make, she doesn't care. ,

When "Jurassic Park 2: The Lost World" made great strides, the North American box office exceeded 200 million U.S. dollars, and "Ghost Shadow" gradually approached the 100 million yuan box office mark. Throwing it to the back of my mind, I left North America in my own business jet, and once again set foot on the island belonging to Fiji.

There are still more than one-third of the shots left in "The Rest of a Deserted Island". The crew needs to close the shots as soon as possible to allow Robert Zemeckis enough time for post-production. Otherwise, it will only be empty talk if it wants to be released within this year. ()