Rebirth: Back To 1991 As the Richest Man

Remember for a second【】

Hearing this, Jin Zhijiang suddenly realized.

"Mr. Chen, I know what you mean!" He nodded quickly, already having some thoughts in his mind.

Such as refrigerator air conditioner color TV combination, such as refrigerator rice cooker water heater combination and so on.

"Hongsheng, how is it, tell me what you think of."

Seeing Yue Hongsheng's thoughtful look, Chen Jianghai knew that the latter must have some idea, so he raised his hand and asked by name.

In fact, he also hopes that other people can use their brains and brainstorm more.

Instead of relying on him for everything.

Yue Hongsheng immediately reported some of his thoughts to Chen Jianghai.

After listening, Chen Jianghai nodded and said, "Hongsheng has a good idea, but he hasn't caught the point yet."

The people in the conference room stopped talking this time, and they all pricked up their ears, waiting for Chen Jianghai's next words.

"As I said just now, you need to spread your thinking, and you can't be too conservative or too restrained."

Chen Jianghai looked around and said with a smile.

Afterwards, Chen Jianghai mentioned some of his escaping ideas to everyone.

For example, the use of games to expand the popularity of products.

Take the game Crazy Birds for example, why not draw the protagonist and supporting characters of this game outside the refrigerator?

In this way, people who like this refrigerator may end up buying this game to play.

And players who like this game will definitely give priority to this refrigerator when buying a refrigerator.

After listening to Chen Jianghai's words, the people in the conference room opened their mouths wide and all were stunned.

They only now know that the original advertisement can still be promoted in this way.

This idea of ​​Chen Jianghai can be regarded as opening a new door for them.

How did Mr. Chen's head grow?

Always come up with such a refreshing idea.

After talking about the refrigerator, what Chen Jianghai will say next is a policy that will be vigorously implemented in the next step.

"Hongsheng, how is the distribution of directly-operated stores now?".

To implement this policy, directly-operated stores play an irreplaceable role in it.

Yue Hongsheng quickly replied: "Mr. Chen, the cities in the north and south already have our direct-sale stores, and the smallest townships in Xijiang Province also have our direct-sale stores."

Hearing this result, Chen Jianghai was very satisfied.

The money Qiuhai spent on it in the past two years is not a small amount.

In fact, many people in Qiuhai do not understand why Mr. Chen spends so much money on this.

In their opinion, using this money to expand production is the best decision.

However, since Chen Jianghai made a decision on this matter, they have no chance to refute.

In the entire Qiuhai, the decision made by Chen Jianghai is the final decision, and no one can change it, only to abide by it.

Chen Jianghai asked this question, and it seemed that what he said next would have something to do with the directly-operated store.

"The layout of the directly-operated store is complete, then we have to continue to work hard on the service." Chen Jianghai said word by word.

Only then did everyone understand that Chen Jianghai had just said that he wanted to improve Qiuhai's services.

"Mr. Chen, in terms of our current after-sales service, few companies on the market can compare with us." Yue Hongsheng reminded.

Speaking of this, everyone in the conference room looked proud.

When it comes to service attitude and service level, there is really no electrical company in the domestic market that can compare with Qiuhai.

"No, it's not good enough."

Chen Jianghai shook his head: "Our Qiuhai service must be the ultimate, this is our goal."

Hearing Chen Jianghai say this, the people in the conference room also understood, Mr. Chen made up his mind.

It seems that this quality of service is the next priority for Qiuhai.

What Chen Jianghai wants to implement is the star service system exclusively implemented by Haier in his previous life.

This is a set of high-standard and refined service management model, which includes three parts: pre-sale, in-sale and after-sale.

That's right, most of the companies only have after-sales service, and Qiuhai should incorporate the entire purchase process into its own service system.

In this way, Qiuhai's overall service quality can be greatly improved.

Chen Jianghai clearly knows that with the development of science and technology and the progress of enterprises, the technical gap between the same industries will become smaller and smaller, and the last thing to fight is the quality of service.

At this time, the quality of the service of the enterprise will determine the final pattern of the enterprise.

As long as your service level exceeds other peers, then this company is more likely to be recognized by consumers in this industry.

In this way, sales will naturally rise.

If the technology and quality of an enterprise's products are very good, but the service cannot keep up, it will eventually be eliminated from the market.

Because when the technology is not much different, consumers will make comparisons in other aspects.

Service is what consumers value most.

Consumers will not make such a choice to give up high-quality and assured services for a little technical content.

Regarding this star service system, it was first proposed by Haier.

The content is also very simple and crude, one of which is that once the product appears

^0^ Remember one second【】

Question, reply within four hours, repair within 24 hours.

Among them, the material fee, delivery fee and installation fee are exempted, and all are borne by Qiuhai.

Hearing this, Yue Hongsheng's expressions changed greatly.

This seems to be too bad!

"Mr. Chen, I think..."

Before Yue Hongsheng could finish speaking, he was interrupted by Chen Jianghai.

"After I finish speaking, you will express your opinion." Chen Jianghai said lightly.

Hearing Chen Jianghai say this, everyone did not dare to say a word, and waited quietly for Chen Jianghai to finish.

This set of star services basically summed up a set of standard models.

The first is a result, the service is satisfactory.

The second is two concepts, take away the troubles of users and leave Qiuhai's sincerity.

The third is the three controls. The service complaint rate, service abandonment rate, and service dissatisfaction rate are all less than 1 in 100,000.

Hearing this request, the people present took a deep breath again.

To do this means that Qiuhai has to invest a lot of manpower, material and financial resources again.

Fourth, there are four no-misses: one is to record customer problems; one is to deal with the problems reported by customers; one is to review and deal with the results; one is to reflect the results to the design, production and operation departments.

The reason why Chen Jianghai wants to set up directly-operated stores is to implement today's system.

Most of the cities now have directly-operated stores, and the star service system can also be fully implemented.

Chen Jianghai believes that as long as this system is implemented, Qiuhai's competitiveness in the market will be greatly increased.

Even in the face of foreign-funded enterprises, Qiuhai has the strength to fight.

"Mr. Chen, the cost of doing this is really too high." Yue Hongsheng said in a deep voice.

Chen Jianghai said without hesitation: "It is indeed a lot of money, but in my opinion, this is the money we must spend, and we can't save a cent."

Dear, this chapter is over, I wish you a happy reading! ^0^