Rebirth: Back To 1991 As the Richest Man

The second thousand two hundred and eighty chapters also need to be hard on their own

"Jiang Hai, we didn't disturb your work when we came here."

Lin Wanqing said with a smile.

Recently, the Qiuhai Group is really beautiful. Because of the relationship between the Qiuhai football team, the word Qiuhai is now attracting a lot of attention.

The industries also related to Qiuhai naturally attract traffic and opportunities.

Today, Shang Yuanming came to the door, in fact, he also wanted to ask Chen Jianghai some things.

"What's the matter, I happen to be free today."

Chen Jianghai greeted the two to sit down, Wang Shufen and Chen Liye went out with joy, but there was less noise at home.

Lin Wanqiu brought the fruit plate cut by the nanny, and the air conditioner was blowing cold air.

It's August, but the temperature in Pingshan still hasn't dropped. It rained a few times a while ago, but it's still hot and humid, and it might rain again.

"Jiang Hai, your Qiuhai Group is really good. That Qiuhai Football Club is yours, right? I watched every game and played really well."

Shang Yuanming opened the chat box. Some time ago, the news that Qiuhai football team entered the first division a has attracted widespread attention.

Shang Yuanming is also a loyal fan and has always been concerned about the development of football.

"Hey, I forgot to give you the tickets. I didn't have time to prepare at that time. I only decided to watch the game the day before the game started."

Chen Jianghai said with a smile.

"As long as you men like to read it, we women can't understand it."

Lin Wanqiu interjected, and Lin Wanqing nodded.

The women really didn't understand the game very well. Chen Jianghai and Shang Yuanming looked at each other and laughed.

Men have men's hobbies, and women have women's hobbies.

"Brother-in-law, how is the development of Haidilao recently?

It seems that I have encountered some problems before, and I have fixed it. "

Chen Jianghai got straight to the point, and Shang Yuanming just wanted to talk about this matter.

His Haidilao started from a small store, and now it has expanded a lot of stores, and the problem of funding has been solved.

But Shang Yuanming is also an ambitious person. The careers of the people around him are getting more and more prosperous. He also wants to develop his own business as soon as possible and expand it even more.

It's just how it should develop and how to expand, this is still a bit hesitant.

If it is just to open one store at a time, this may be a solution, but the progress may be a little slow.

Shang Yuanming can't be willing to develop at such a speed, he wants to speed up.

In this regard, Chen Jianghai can definitely give some advice.

"It's not bad. At present, we have expanded to the surrounding provinces and cities, and we are planning to open a store in Kyoto. When you go to Kyoto on business, don't forget to go to our Haidilao to check the situation and help me check."

Shang Yuanming said, but he frowned again, "Jiang Hai, you said that my Haidilao continues to develop like this, how long will it take to achieve greater benefits?"

"Brother-in-law, what kind of income do you want?

You might as well talk about it yourself. "

Chen Jianghai did not answer the question, instead he let Shang Yuanming clarify what he was thinking.

"I plan to expand investment, expand the number of our stores nationwide, and spread our influence in a short period of time, so that more people can know the Haidilao brand."

"Now one of our stores can bring in a lot of profit. If we open a hundred or two hundred, wouldn't that be..."

Shang Yuanming's eyes lit up, talking about his own psychological thoughts.

Chen Jianghai did not refute, Shang Yuanming's idea is the idea of ​​every business owner.

After you have already determined your own brand benefits, of course, you want to expand your influence, open your own stores all over the country, let more people consume, and let yourself achieve higher returns.

Of course, there must be a lot of investment in the premise, and this is a matter of money.

But a rough estimate, certainly not low income.

In Shang Yuanming's mind, it only takes about a year to get back to the basics.

After all, his Haidilao is really good now.

"Brother-in-law, your idea is a bit dangerous."

After listening to Shang Yuanming's words, Chen Jianghai said lightly soon.

At this time, Lin Wanqing stopped talking. She and Lin Wanqiu were both sitting on the sofa, listening to Chen Jianghai analyzing the situation for Shang Yuanming.

"Jiang Hai, tell me carefully, why is there danger?"

Shang Yuanming didn't quite understand, and this time he came here to ask for advice humbly.

"First of all, if your store is profitable in the current place, it doesn't mean that it can be profitable in other places.

To put it bluntly, your influence is not large enough to support your ability to open hundreds of stores nationwide. "

Chen Jianghai analyzed Shang Yuanming that the development of Haidilao is indeed good, but it is not yet the time to roll out across the country.

"Secondly, the investment in opening a store across the country is huge. Roughly estimated, I am afraid that without seven or eight million, you can't even open twenty stores."

Chen Jianghai made a calculation in his heart. Now Shang Yuanming's store decoration is very expensive, as well as staff training and the purchase of some appliances, which all cost a lot of money.

100 stores, how much volume does it need to maintain operation?

How much financial resources are required to be able to guarantee normal expenses.

In this regard, Shang Yuanming should have considered it.

"You're right, I've thought about it too.

It's just that I think opening stores in other cities is to increase the influence of our Haidilao. "

Shang Yuanming said with a frown.

He believes that to expand the influence of Haidilao now, it is best to open a store.

Only by expanding the scale of the chain store can more people recognize Haidilao and increase its popularity.

Chen Jianghai does not think this.

"Brother-in-law, there are many ways to increase your influence, and you don't necessarily need to constantly open chain stores."

"Of course, I don't deny that opening a store can really effectively make more people recognize you, but this horizontal coverage expansion must be based on a deep vertical foundation."

Chen Jianghai kicked out the vertical and horizontal theory, and now Shang Yuanming is a little dazed.

As expected, he is the big boss of Qiuhai Group, a theory is really a bit bluffing.

However, Shang Yuanming likes to hear these words, and he needs to understand the meaning of Chen Jianghai's words.

"At present, Haidilao needs to formulate a strategy to expand its influence. My suggestion is to pursue a family-friendly approach and create a family atmosphere."

"what do you mean?"

Shang Yuanming asked humbly.

Chen Jianghai stretched out a finger: "To put it simply, it is to make people feel at home, and use this as the corporate culture to promote and spread, so that everyone knows that Haidilao makes people feel at home, then there will be more As more people come to consume, the capital in your hands will become stronger and stronger.”

"This is the vertical foundation, and the iron needs to be hard on its own."

Chen Jianghai summed it up.

In his memory, Haidilao in later generations always gives people warm feelings, makes people like the warm atmosphere, and makes people willing to experience that kind of feeling that cannot be experienced elsewhere.

Therefore, we must seize this point as a corporate culture training.

Then use this point for publicity, so as to make Haidilao more confident, to open a store in the future, to ensure no loss, and to discover more potential customers.