Rebirth: Back To 1991 As the Richest Man

Chapter 279 A point of emphasis on propaganda

Of course Chen Jianghai could guess what Chen Shuyao was thinking, and replied with a smile, "Of course we can't just forget it, but it's not appropriate to ask a lawyer to sue them."

"Our country's laws in this regard are not so sound, and we can't get strong evidence. We can only argue with each other, waste energy and time, but may not get any good results."

"The best way now is to issue a statement condemning them and occupy a positive image in public opinion."

Chen Shuyao raised her eyebrows: "A statement?"

"Yes, it's better to quarrel with them in the air, so that the heat of this news can always be maintained.

Keep letting them advertise our lamb wine for free. "

"At the same time, our advertisements should also be put on the market, bombarding people's audiovisuals, so that everyone can thoroughly remember this unique wine."

"This multi-pronged approach will definitely improve the effect of our original publicity plan."

Chen Shuyao thought for a while that this was indeed the truth, so she quickly said, "Okay, I understand, then I'll do it."

Next, from the perspective of the public, Chen Jianghai launched a counterattack.

First, it issued a statement condemning the bad media, and then responded and explained a small part of the facts that were misinterpreted by the media.

At the same time, he deliberately brought smuggled goods and explained the historical inheritance of lamb wine in a thorough way. It was also an endorsement of Jadwang’s identity, highlighting his title of inheritor of intangible cultural heritage, and trying to force the lamb wine as much as possible. Grab to the highest.

In this regard, Chen Jianghai is not bragging, either.

Actually it's all well documented.

Three generations of Jia Dewang have made this wine, and the young and old of Chenjia Village can also testify for the Jia family.

As for the history of lamb wine itself, it can be found in some historical documents.

Such a profound historical background, once it is publicized, the effect is self-evident.

After these preparations were completed, various advertisements for lamb wine were bombarded.

Of course, these advertisements were not randomly made by those in the advertising department, but by Chen Jianghai himself.

There is no bells and whistles in the advertisements, they are all citing classics.

Lamb wine is recorded in the "Wine History".

The opera "Empty City Strategy" Zhuge Liang sang, "I have lamb and wine to reward the three armies".

In "Sanqu", it is said that the golden bottle is full of persuading lamb wine, which is not like the sprout of the golden pot!

In "Suihan Xuan Fu", it is said that when you are drunk, you drink lamb wine.

In the "Compendium of Materia Medica", there is a clear record: lamb wine strengthens the spleen and stomach, benefits the waist, and replenishes vitality.

This is a point that Chen Jianghai focuses on propaganda.

Playing the cultural card will force Grameen.

Play the health card again to promote the efficacy of health and fitness.

After all, in the public's psychology, especially women's cognition, alcohol is not a good thing, drinking too much is harmful to the body, and it is not good for the stomach and liver.

But lamb wine has so many benefits, it can be called medicinal wine and has great health value.

This is a very important breakthrough, and it is the point that distinguishes it from other good wines. Of course, it is necessary to dig deep and advertise it.

Once this cognition is accepted by everyone, the future of lamb wine will be bright and infinite.

Coupled with its taste and quality, it is not impossible to become a famous Chinese wine comparable to Wuliangye and Feitian Moutai after a period of precipitation.

After the implementation of this wave of plans, the reputation of lamb wine became famous for a while.

Even if a small number of people still look at lamb wine with suspicion, thinking that it cannot be as magical as advertised, they will try to buy a bottle and experience it for themselves.

At this time they will find that lamb wine is not easy to buy.

The first batch of lamb wine in Chenjiacun's winery has not been brewed at all. The only lamb wine in circulation in the market is also left by Jadwang before. The quantity is really limited and cannot meet such a broad market demand.

Now because of media reports, all of Chen Jianghai's plans have been disrupted at once.

Chen Jianghai had to adjust the plan according to the actual situation and publicize it in advance, as he told Chen Shuyao on the phone before.

Because of the media coverage, the effect of advertising at this time is naturally very good, and lamb wine also became famous in advance.

But with it came some other problems.

Originally, according to the original plan, after the first batch of lamb wine was produced in the winery, the taste was adjusted and then publicized.

At the same time, lamb wine is just put into the market to meet the needs of consumers.

This is linked one by one, with an established rhythm, it takes time to complete, and no step can go wrong.

The time for brewing is just right to go to the market. In addition to Meihua Supermarket, other major supermarkets and tobacco and alcohol specialty stores should distribute goods simultaneously.

In this way, after everyone knows the brand, the supply will be more abundant when they want to buy.

But now, it is definitely not possible to do this step.

Today, the only place to buy lamb wine is Meihua Supermarket. The farmhouse in Chenjia Village has sold all the prepared wine for promotion in just a few days.

Many people came here after seeing news reports or because friends tried it.

During this period of time, Chenjia Village Farmhouse also ushered in a peak because of the emergence of lamb wine.

Fortunately, it is not a holiday, otherwise it is likely to be overcrowded, and a farmhouse simply cannot afford so many tourists.

After all, lamb wine has aroused the curiosity of many people, and everyone wants to try this kind of wine that can make Chen Jianghai work so hard.

You know, Chen Jianghai didn't pay so much attention to the bottled wine before. After injecting a sum of money directly, he threw it to Chen Shuyao to deal with it.

At most, he made some efforts to promote Taibai Immortal Brew later.

The last tourists, Hu Shulin and Chu Zifeng, have been obsessed with lamb wine since the last time they returned from the farmhouse in Chenjia Village.

It's just that the lamb wine is not on the market now, and the two don't know where to buy it.

By chance, Hu Shulin came to Meihua Supermarket.

As soon as I entered the door, I saw lamb wine and rushed up.

Because Meihua Supermarket is mainly promoting lamb wine, the location is very conspicuous.

Hu Shulin picked up the wine on the display stand, opened the box, and took out the wine bottle inside.

The last time I drank at the farmhouse in Chenjia Village, it was just a white porcelain bottle. He didn't see the outer packaging, but in the supermarket there was an outer packaging.

He needs to confirm whether this beautifully packaged wine is the lamb wine he has ever drunk.

Take it out and see, it really is!

This made him breathe a sigh of relief.

The ink painting on it is exactly the same, and it can't be wrong.

This wine has only come out, and it is not famous, and it will not be imitated by others.

When he saw the price, he immediately grinned.