Rebirth: Back To 1991 As the Richest Man

Chapter 1185 Brand maintenance is very important

"Brother-in-law, I haven't contacted you for a long time, how are you doing?"

After Chen Jianghai answered the phone, he was the first to speak.

Hearing Chen Jianghai say this, Shang Yuanming said quickly: "Jianghai, you are a busy person, so I don't dare to disturb you at ordinary times.

Chen Jianghai smiled and said, "Brother-in-law, you are too foreign, you can call me if you have anything, we are a family."

Hearing Chen Jianghai say this, Shang Yuanming was very happy.

"Jiang Hai, Wanqing and I will visit you in two days. Is it convenient?"

Shang Yuanming followed suit.

Chen Jianghai said very readily: "Brother-in-law, what are you talking about?

As I said just now, we are a family, and of course we will be happy if you come. "

Hearing Chen Jianghai say this, Shang Yuanming also laughed happily.

With the continuous development of Qiuhai, and Chen Jianghai's various investments have received huge returns, the status and worth of his brother-in-law are now beyond their imagination.

It can be seen from the conversation just now that Chen Jianghai's attitude towards them is exactly the same as before.

This made Shang Yuanming very happy.

When making this call, Shang Yuanming was still a little nervous.

Chen Jianghai's current status,

Will it alienate him, or even give him a look?

Now it seems that he is thinking too much.

"Jiang Hai, I'm relieved with your words."

Shang Yuanming said with a smile.

Chen Jianghai followed and asked, "Brother-in-law, what's the matter with you coming here this time?"

Shang Yuanming quickly told Chen Jianghai that they came to Pingshan for two main purposes.

The first is to see Chen Jianghai and Lin Wanqiu, and stop by Linghai to visit their parents.

As for the second thing, that is Haidilao is going to open a branch in Pingshan.

Hearing this news, Chen Jianghai was a little surprised.

"Brother-in-law, is Haidilao expanding so fast now?"

Last year, Haidilao only opened a branch near Hangzhou.

In less than a year, this branch has opened to Pingshan.

Hearing Chen Jianghai say this, Shang Yuanming was even happier.

I just heard him say with a smile: "Jiang Hai, Haidilao can expand so fast, I have to thank you!"

Shang Yuanming said that, of course, there is a reason.

At the beginning, if it wasn't for Chen Jianghai's suggestion that he take the form of a franchise store, Haidilao's development speed would not have been so fast.

When he first heard Chen Jianghai's suggestion, Shang Yuanming felt a little uneasy.

The scale of Haidilao was not very large at that time, that is, it was quite famous in the Hangzhou area.

Who would recognize him outside of Hangcheng!

If this takes the form of franchise stores and expands to other provinces and cities, will the business be as good as it is now?

Shang Yuanming really had no confidence, so he was naturally full of doubts about it.

Especially when the first franchise store opened, Shang Yuanming, who was worried about the accident, went to supervise it in person.

Fortunately, no accident happened, and the opening was very successful.

Later developments told Shang Yuanming that all his worries were unnecessary.

With the rapid development of China's economy and the continuous improvement of people's living standards, more and more people have higher and higher requirements for the quality of life.

With spare money in hand, they often choose to eat out.

At this time, the price is not very expensive, the service is very good, and the quality of Haidilao is not low, naturally it has become the first choice of ordinary people.

It is no exaggeration to say that all operators who choose to join Haidilao have made a lot of money this year.

For a time, Haidilao became a representative of gourmet food in several cities centered on Hangzhou.

In this case, Haidilao's business is very hot, and incidentally, it also sold crayfish in advance.

At night, almost every store is full.

Especially the main store, turn over at least three times every night.

These two months are Shang Yuanming's busiest two months.

After Haidilao's reputation has been completely established, more and more people want to join Haidilao and make money from it.

In the face of the pursuit, Shang Yuanming was not blindly arrogant, he firmly remembered what Chen Jianghai told him before.

Whoever wants to join Haidilao must strictly review their qualifications.

Once any one of the conditions is not up to standard, you cannot join Haidilao.

If Haidilao wants to operate well and maintain its brand, it has to raise the threshold for entering this industry.

Relying on this threshold, Shang Yuanming brushed down a group of people.

This group of people who want to rely on Haidilao to make money, but they do not have enough strength, or they have problems of one kind or another.

If you do not meet the conditions for joining, Shang Yuanming will naturally not make an exception.

The Haidilao brand cannot be affected by any negligence.

As a result, there are also some problems that make Shang Yuanming a headache.

These people did not have the right to join Haidilao, so they had crooked thoughts.

Okay, since you don't let me join, can I drive it myself?

According to the Haidilao model, they opened their own hot pot restaurant.

In particular, their names can be said to be imitated in a variety of ways.

Like what sea fishing, sea fishing, sea fishing, etc., all hit the edge ball.

Seeing the names of these stores, Shang Yuanming was dumbfounded.

It can only be said that Haidilao is too popular, and there are too many people who want to follow the trend to make money.

For these trademarks, Shang Yuanming is now very troubled and does not know how to solve it.

So when I came to Pingshan this time, Shang Yuanming just wanted to ask Chen Jianghai how to solve this problem as soon as possible.

Otherwise, these motley crews will steal their own market, and it may also affect the Haidilao brand.

Hearing this question, Chen Jianghai did not feel any surprise and smiled slightly: "Brother-in-law, I think Haidilao should set up a legal department."

With the increasing popularity of Haidilao in the future, there will be more and more people who steal the Haidilao trademark.

This kind of thing will happen all the time in the future, and it is almost inevitable.

Instead of having to worry about brand maintenance all the time, it is better to directly set up a legal department to deal with such infringement disputes.

Moreover, with the expansion of the scale of Haidilao, many things will involve the law in the future.

Chen Jianghai has always believed that professional things should be left to professional people.

Hearing Chen Jianghai's suggestion, Shang Yuanming frowned slightly and said thoughtfully, "Jiang Hai, I am building a legal department now, and it will take a long time. It really can't quench my thirst!"

Chen Jianghai can naturally understand Shang Yuanming's concern.

When the legal department is established, these counterfeit trademarks may have almost destroyed the brand image of Haidilao.

Chen Jianghai said simply: "It doesn't matter, I can ask Qiuhai's legal department to help you deal with this matter first."

Hearing Chen Jianghai say this, Shang Yuanming's eyes lit up, and he said quickly, "Jiang Hai, your way is good! Then I will trouble you."