NBA: The Beast Rises

Chapter 193

When Wang Mian won the first person in the alliance with no suspense.

As a sneaker sponsor, Adidas naturally will not miss such a publicity opportunity.

They decided to do an interview with the fans of the Crown Celestial Dynasty to coincide with the next sneaker promotion.

“Who do you say? Crown? Do you have a brain watt? How could anyone in the Celestial Empire not know him? He is now the first person in the NBA league, from the Celestial Empire. ”

“Historic superstar, do you know what it means? Wang Mian is the first person in the history of the NBA in the future, you came to the Celestial Empire to ask me if I recognize Wang Mian ? It’s like asking people in the United States if they know Jordan, understand? ”

“What is the popularity of the crown in the Celestial Empire? Look at my thumb, definitely the first in the celebrity world, if you don’t know the crown, you don’t dare to hang out with friends, there is no topic to talk about. ”

“What? You say king? Crowned Goose! Of course I know, I goose paper whispered his name in my ear all day, saying that he was the first superstar of the Celestial Empire or something, you see on my hand, the Adida dead sneakers I just bought for him, I heard that it was endorsed by Wang Tian . ”

“Which TV station are you from, this kind of mentally retarded question is rarely asked, from my 80-year-old grandmother to my 5-year-old daughter, how can there be people who don’t know him.”

“Wow, Wang Mian, I like him so much, the final essay topic of our exam today is about Wang Mian, now you can’t make friends if you don’t know him in school.”

“Now no one watches any variety shows, TV series, as soon as there is a Lakers game, a group of people gather in front of the TV or computer to watch the crown, you know.”

……

On the other side of the ocean, the Adidas office building.

The entire high-level of Adidas gathered in the conference room to watch this interview about the crown in the Celestial Empire.

Prior to this, they had already anticipated the terrifying popularity of the crown in the Celestial Empire.

But when they actually saw this interview about Wang Mian, they found that they still greatly underestimated Wang Mian’s popularity.

In this interview, when a Celestial Empire crowd appeared in front of the camera, he was very familiar with the various situations of Wang Mian casually.

There are not only young people, but also people in their 70s, as well as children aged 7 or 8.

It can be said that Wang Mian has truly achieved the killing of all ages.

Although these interviews are simple, the commercial value contained in them is very simple.

Perhaps they can take advantage of Wang Mian’s extraordinary popularity to further open up the sneaker market of the Celestial Empire.

Previously, the basketball shoe market of the Celestial Empire had been dominated by Nike, and today they feel that they can turn the situation around with the help of Wang Mian’s popularity.

“About how the mass production of sneakers of the PK generation of Wang Mian was done”

“I think we should put the main battlefield on the market! Drop more sneakers in the Celestial Empire. ”

Looking at Wang Mian’s fiery popularity in the Celestial Empire, Adidas general manager Hao Berbert asked an employee.

“At present, all production lines are in full capacity, and the weekly output can reach 2 million pairs, but because the sales are too hot, the order has been scheduled for a month.”

An employee responsible for sneaker production reports.

Hobert had expected this result, and said after thinking for a while.

“The next half of the sneakers in the United States and the Celestial Empire, we want to seize the world’s fastest growing market, it’s time to challenge Nike!”

Hobert said confidently.

Put more sneakers and business focus on the Celestial Empire, this is a big bet for him!

If it wins, Adidas will change the situation that has been suppressed by Nike.

And for this gamble, he is full of confidence, because the existence of the crown will definitely let them win.

“We greatly underestimated Wang Mian’s influence in the Celestial Empire when we signed the contract, so we signed a 10-year contract with him, which is definitely a huge mistake.”

Hobert looked around, paused for a moment, and continued.

“We must restart contract negotiations, we must not let Wang Mian fall into the hands of competitors one day in the future, and the next focus of everyone’s work will be to show Wang Mian our sincerity and sign a lifetime contract with him!”

Yes, Adidas is ready to restart the contract of the crown!

And the reason for this is very simple.

First, because the previous 8-year contract of 180 million yuan did not reflect the value of Wang Mian at all, this signing gold can be earned back by selling shoes alone.

Not to mention the enhancement of the Adidas brand brought by the crown.

More importantly, the contract lasts only eight years.

Just as the amount of the contract made Wang Mian dissatisfied, if Wang Mian did not renew the contract in the future, he would become a sinner of Adidas.

Therefore, resuming negotiations at this time, keeping Wang Mian at all costs, signing a lifelong contract with him, and cutting off any opportunities for other peers is the most important thing at the moment.

It is urgent to restart the contract, increase the price and length of the contract, and maintain a good cooperative relationship with Wang Mian.

…………

And not just Adidas, at this time Lakers owner Jenny Buss is also struggling with one thing.

The rookie contract they signed with Wang Mian before was too cheap.

For Wang Mian’s strength, it is simply a cabbage price.

And now the stronger Wang Mian performs, the more she suffers from gains and losses, for fear that Wang Mian will leave the team one day in the future because of dissatisfaction with the contract amount.

She hopes that Wang Tian can stay with the Lakers forever, even if she pays more.

So she hopes to restart contract negotiations on Wang Mian to compensate Wang Mian for his contribution to the team.

However, there are detailed regulations on contracts in the league, and it is not that the team wants to restart when it is restarted.

So for Jenny Ba, how to legally give the crown a bigger contract is something he is very troubled by now.

Perhaps, it is possible to start with a stake in the team?

Compensate Wang Mian for the money he suffered in the contract through shares, so that Wang Mian becomes a shareholder of the Lakers after retiring?

Jenny Bass had a great idea.

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