My Animation Era

The first month brings good news.

Previously, there was news that the total box office of the movie "The Golden Rooster" exceeded 2 billion, and later there was good news that the viewing volume of "New Year's Goods" exceeded 100 million.

A movie and a TV special symbolize Wanbao's great success in the two animation fields of TV and theater respectively.

This is enviable!

Especially those friends and businessmen, after seeing the box office of "The Golden Rooster" exceeded 2 billion, they were drooling with envy. They only regretted that they could not produce an animated film as profitable as "The Golden Rooster".

But then again...

Everyone is envious, even if they were impulsively involved in making animated movies, they still wouldn't dare.

After all, over the years, everyone has basically suffered losses once or twice, and they know that animated movies are not that easy to make, and the water there is too deep.

If you are not careful, you will be doomed!

In the domestic animation industry, any company with a certain scale and quality is very cautious and will not easily gamble on the future of the company on an animated film that may face failure.

Compared with movies, TV animation or online animation is more suitable for everyone.

"...In the past two years, with the vigorous promotion and support of many video websites, online animation has shown explosive growth."

"According to statistics, in the second half of last year alone, there were more than 1,800 online animation episodes registered in China, which is quite an astonishing number."

At the first conference of the new year, Lao Zhang introduced everyone to the latest trends in the industry, and then compared it with TV animation and told a very shocking fact.

"Online animation has become the subcategory with the highest proportion of domestic animation, surpassing TV animation in terms of annual output value and episode minutes."

"Tsk tsk!"

Gu Miao asked with some confusion: "What about our Wanbao data? What do we focus on? Is the benefit of online animation greater than that of TV animation?"

"exceeded!"

“Among the TV animations aired last year, the best performers were “Bear 2”, “Bugs” and “Bugs Bunny.”

Lao Zhang shook his head: "But even for these three animations, the revenue gained from the online platform is still higher than that from the TV platform, especially Bugs Bunny, which has doubled."

This is an obvious fact.

The number of viewers watching animations through online platforms, smartphones, tablets, or computers is obviously higher than that on TV platforms.

Wanbao's previous strategy, which is to fully shift to online animation, is basically correct, and the TV platform has indeed declined.

The question now is...

After learning this, will Wanbao's strategy be adjusted this year? Will the proportion of funds invested in online animation be higher than last year?

"Adjustments are normal."

As the boss, Gu Miao first expressed his attitude: "A lot of old animations are going to have sequels this year. In my opinion, these sequels should be broadcast exclusively online."

There is no need to fight on the TV platform.

Take the famous "Yu-Gi-Oh!" series as an example. Most of the viewers who watch this animation are on online platforms. Why should the sequel be on a TV platform?

Not just Yu-Gi-Oh.

Many classic old animations, such as the "Digimon" series, the "Pokémon" series, and the "Prince of Tennis" series, are actually the same.

Unless it is an animation for young children such as Pleasant Goat or The Haunting of Bears, which is aimed at children and is difficult to remove from the TV platform, there is no need for other animations to be on TV now.

Just a quick mention.

Even for the Pleasant Goat series, the current season of "Yangcun Guardian", Gu Miao does not plan to air it on the TV platform.

As for the reason...

It’s quite funny. Which of today’s children is not playing with their mobile phones and computers? How much time do they really spend watching TV and playing with their mobile phones and computers?

I’m afraid not necessarily!

…

The first executive meeting of the new year mainly discussed two things.

The first thing is Wanbao’s development direction this year, which is to focus on sequels and supplemented by originals. And most animations will transform from TV animations to online animations.

The second thing is that Wanbao Group will invest more in the North American division this year. As for Jiangchuan headquarters and Neon division, they are relatively less important.

There is a reason for this.

This year, the North American division has popular sequels such as "Tom and Jerry" Season 2, as well as blockbuster new works such as "Superman" and "SpongeBob SquarePants". The group must invest more.

On the other hand, Jiangchuan headquarters and Neon branch generally focus on sequels this year, so why do they need heavy investment?

Especially the neon division.

I don’t know if they are crazy, but after American War R and American War S, they have planned a sequel project called American War SR this year.

Good guy!

This was a wonderful development that Gu Miao had never imagined. After he learned about the naming, he called Seto specifically to ask where did this SR come from?

Then he found out that this SR turned out to be the abbreviation of Sailor’s Return, which is literally translated as "Sailor's Return" in English.

So the real name of "Sailor Moon SR" should be "Sailor Moon: Sailor Returns"!

There's nothing wrong with the name.

It’s just that combined with the abbreviations of R and S in the previous seasons, and then thinking of the current SR, it’s really a bit difficult.

“Then the sequel to SR won’t be SSR, right? Super Sailor’s Return, Super Sailor’s Return?”

"Okay, okay!"

Seto quickly wrote down the name, and then said: "We are worried that it is difficult to name the sequel of "Sailor Moon". SSR is good, and we will use this for the next season."

Gu Miao: "..."

Damn it, he took it seriously!

Gu Miao simply couldn't think of it. If the sequel to Sailor Moon next season is really called Sailor Moon SSR, how should fans watch this series directly in the future?

It’s a card-drawing mobile game, right?

Others are grading individual characters, but Sailor Moon is directly grading the animation.

Are you watching American vs. R?

Damn brother, hurry up and climb up, what I’m watching is America fighting SSR! It's just a beautiful battle, where do you get the courage to bark like a dog here?

It’s outrageous when you think about it.

But having said that, after Sailor Moon completed this season of SuperS, it’s really hard to name the sequel.

Unless they follow Toei's example and start a new "Sailor Moon Crystal" series after so many years, if they keep releasing sequels, SR and SSR are really good.

"Stop after doing SSR."

Gu Miao covered her forehead and said: "The Sailor Moon series has released so many works in one breath, I believe the audience will be tired of watching it."

It's nice to have a change of taste.

Crystal may not be everyone's favorite, but after all, it is a very important landmark work in the American War series, and it is also the version that is most faithful to the original comic. Wanbao should not abandon it due to emotions and reasons.

Putting aside the childhood filter, the new version of Crystal is actually pretty good, and the character’s personality and style are more in line with the original.

It's just that too many people are too impressed by the old version of the animation, so they can't stand the new version...