My Animation Era

Can ratings be faked?

The answer is yes!

In the film and television industry, except for acting skills, money can buy everything else, including so-called fans, so-called box office, so-called ratings, so-called trophies...

A concept needs to be implanted here, that is, how are the ratings calculated? What role do sample households and set-top boxes play? Who is counting these data?

To put it simply, the statistical agency will set up several "sample households" in a certain area and equip them with special set-top boxes or remote controls to count the time periods and channels their families watch.

Once there are more sample households and more special set-top boxes, the credibility of the data will increase, and data such as ratings, viewership share, channel changing rate, etc. will also come out.

Back to the original question.

Since it is artificial sampling, there must be a gray area that can be manipulated, which is commonly known as "buying ratings."

This is nothing new either.

At least in the circle of live-action film and television dramas, buying ratings is not uncommon, and more than half of popular TV dramas have done this.

But buying ratings is still quite rare in the animation circle.

Don't ask why...

The question is, those who work in animation are relatively poor, the producers are poor, the TV stations are poor, and even the advertisers are poor. We all have little money, so how can we engage in such self-deceiving and face-saving projects?

Another point is that there are no so-called "screen stars" in cartoons. Directors and producers are all people behind the scenes, so there is no need to create so-called personalities and traffic.

You buy the ratings, it’s so cool!

But not many people know about your animation, and not many people know the director and producer, so what’s the point of buying ratings?

Because of this, Gu Miao and Guo Hongwei were so angry about the fact that someone slandered the reruns of "The Adventures of Little Carp" to buy ratings, and its results were obviously abnormal.

How to speak?

Although Wanbao is rich, he wouldn't do such stupid things, right? If an animation is popular, it will be popular. There are other animations that can become popular anyway, so why do you do this kind of self-deception?

Logically speaking, Wanbao has no motive to buy ratings, because there is no point in buying this thing. Wanbao does not lack so-called blockbuster movies.

Then here comes the problem!

Wanbao didn't buy the ratings. Is the animation "The Adventures of Little Carp" really more popular in reruns than in its premiere?

"It really is……"

Because he was slandered, Gu Miao even posted a short essay, roughly describing the situation regarding the rebroadcast of "The Adventures of Little Carp".

One sentence summary.

"The Adventures of Little Carp" is the kind of animation that has ups and downs and is fascinating. Each episode has a unique sense of suspense. After watching one episode, you can't help but want to watch the next one. The audience's stickiness is particularly strong.

Those viewers who have watched this animation from beginning to end may choose to watch it again...

Those viewers who started watching in the middle and missed the previous episodes will also choose to start from the first episode to fill in the gaps during the replay.

Audiences who have not watched it will also come and take a look after learning about the rerun of the animation thanks to the help of friends and classmates.

Super high audience stickiness and exciting plot rhythm are the main reasons why the ratings of the rerun of the animation "The Adventures of Little Carp" are higher than those of the first broadcast.

not to mention.

Although the ratings of the rerun are higher than those of the first broadcast, they are not much higher! To be honest, the ratings were too low when it first aired, and the viewership potential was not completely drained.

…

The case of Little Carp's falsified ratings caused a stir, which once led to an investigation by the official department.

But the result was extremely difficult.

Fake water injection?

"The Adventures of Little Carp", which was named in the report, was found to be innocent after investigation, but several TV series and variety shows aired during the same period were found to have evidence of falsified ratings.

Good guy!

This is much more important than The Adventures of Little Carp. You must know that the TV series and variety shows whose ratings were found to be fraudulent are all the trump cards of major TV stations.

The producers and television stations of those TV series probably hate this troublemaker to death.

Originally, it was a consensus in the TV industry to buy ratings, and everyone tacitly agreed that no one would tell anyone else. But then a stupid young man from animation came and reported that another animation had faked ratings.

As a result, the animation that was reported was fine, but those of them who watched the show were affected.

Damn it!

Let's not talk about how to deal with the aftermath of these affected works. Let's talk about the animation "The Adventures of Little Carp" itself. Because it was reported, this wave has gained extremely high exposure.

It's a blessing in disguise.

The rerun was already very popular, and coupled with this wave of unreasonable disasters, the ratings took off immediately.

"CCTV Kids are making a lot of money..."

Guo Hongwei regretted a little. If he had known that the rebroadcast was so popular, he should not have packaged the first-round broadcast rights and the second-round rebroadcast rights to CCTV Children. They should have sold them separately.

"The same goes for selling them separately. Before it was aired, who knew the rerun would be so popular?"

Compared to Guo Hongwei who worried about gains and losses, Gu Miao was very relaxed. After all, in his eyes, the difference between selling at a low price and not selling at a low price is how much is this thing worth in your eyes?

You think it is valuable, but even if it is sold at a high price, you will feel that it is sold at a low price.

Something that you think is worthless or even ubiquitous is sold at a high price. Do you think it is sold cheaply?

Who knew "The Adventures of Little Carp" would be so popular before it was re-run? Since you don’t know that the replay will be a hit, what’s the problem with selling it at a low price?

Moreover.

The rebroadcast of Little Carp has become so popular not only because of the excellent quality of its own works, but also because of CCTV’s vigorous promotion as a platform.

You can’t burn bridges by crossing rivers!

CCTV is not a fool either. The reason why it went out of its way to help promote Little Carp Adventures is not because they bought the first broadcast rights and rebroadcast rights.

If it had been sold separately before, and CCTV Children's only got the first broadcast rights but not the rebroadcast rights, do you think they would still be so dedicated to promoting "The Adventures of Little Carp"?

"That makes sense."

When Guo Hongwei heard this, he nodded first, and then said with a joking expression: "Having said that, the reason why the official investigation into the ratings fraud incident should be due to the efforts of CCTV..."

"That's for sure!"

Gu Miao waved her hand and said, "Don't even think about it. "The Adventures of Little Carp" is an animation broadcast on CCTV Children's Channel. People slandering Little Carp for fake ratings, isn't it the same as slandering CCTV Children for fraud?"

Beating a dog depends on the owner!

After all, The Adventures of Little Carp is also an animation purchased by CCTV Children’s Channel. If someone slanders and spreads rumors, CCTV Children will definitely not sit idly by and ignore it.

As for asking for official action?

Ordinary TV stations may not have that much influence, but can CCTV be an ordinary TV station? Is it difficult to ask a brother department to do a favor?

When you wake up, the stains are back?