My Animation Era

This year's twelfth lunar month is colder than in previous years, with temperatures hitting new lows continuously. This is definitely good news for Wanbao Animation.

why?

Because the weather has gotten colder, people don’t like to go out. What does it mean to not go out? It means staying at home watching TV, playing games, and surfing the Internet...

It’s not even the Spring Festival yet, but on the Wanbao Video website, the views of various animation works have experienced the largest increase since New Year’s Day.

New shows such as "The Adventures of Lolo" and "Yu-Gi-Oh GX" that have just been completed have skyrocketed in playback volume, and it's hard to hold them back.

This is just an online platform.

As the TV most commonly watched by children, taking advantage of the cooling wave during the Spring Festival and winter vacation, the average ratings of children's cartoon channels in major provincial and municipal levels have experienced varying degrees of growth.

Among them, Kuka Kids made the biggest gains.

The reason is also very simple, because they are very stupid and put on a special program called "Winter Vacation Animation World" during this winter vacation.

This special program does nothing. It broadcasts "Digimon", "Sheep Games", "Detective Conan", "Yu-Gi-Oh!", "Pigman", "Super Beast Arms" and "Cats" in a loop every day at fixed times. and Mouse" and other Wanbao classic cartoons.

Good guy!

This is fun for the kids to watch.

Most of the animations broadcast on other children's channels at this time are new animations released in the second half of last year. Although they are fresh, they are not good-looking!

Kuka Kids does not broadcast new animations, and frees up the winter vacation period to broadcast old animations every day. Such an unconventional approach unexpectedly caters to children's preferences.

All I can say is, it's so stupid.

Other TV stations are not fools either. They watch their viewers lose and do nothing.

Realizing that children may not like to watch new cartoons, but are a little nostalgic. After loving to watch old cartoons that were popular in the past few years, they also began to take the "retro nostalgia" route.

For a while.

Under the leadership of Beijing's Kuka Children's Channel, almost all TV stations began to play the "nostalgia" card this winter vacation, broadcasting whatever animations are old.

"Happy Baby", "Raising the Lightning", "Qin Shi Mingyue", as long as they are popular animations in the past few years and interesting to children, they will all be picked up and replayed.

This is not too outrageous.

The nostalgic route! It’s okay to come here once in a while, it’s just like the regular reruns of the 1986 version of “Journey to the West”.

Do you think the audience is tired of watching it?

No!

I used to watch it every day, and I was really tired of it. But I haven't watched it for a while, and suddenly I heard the shouts of the Earth God "Great Sage! Great Sage" on TV. I still felt warm and patiently sat down to watch one episode.

This is the reason why these old animations can arouse children's nostalgic enthusiasm during this winter holiday.

I've replayed it so many times before that I'm really tired of watching it.

But after not seeing it for two or three years, I suddenly heard the song "Come on Flash! Come on Flash" on TV. The memory of the children's death suddenly came back to life, and I immediately became interested.

Of course, that's just for a while.

After all, it is an old animation from many years ago, and it has been replayed so many times that the plot is extremely familiar.

Therefore, these old animations will only take advantage of the "nostalgia" wave during the winter vacation to become popular for a while. Children will feel bored with them in a month at most.

But then again.

Being able to make a comeback and become popular again now proves that it can be done in the future. It doesn’t matter if you get tired of it. The worst thing is that it will be repeated next year or the year after!

Anyway, Gu Miao laughed to death.

The nostalgic popularity of a batch of classic old animations allowed Wanbao to earn a large amount of extra income before the Chinese New Year.

This is no different than pie in the sky!

Although these old animations generally cannot be sold at high prices because they have been replayed countless times, there are too many TV stations that cannot afford them.

Small profits but quick turnover, plus Wanbao has accumulated a large number of classic and old animations, so it can still make a lot of money.

…

During the winter vacation, TV stations across the country relied on rebroadcasting old animations, which not only attracted a large number of nostalgic children, but also attracted the attention of a number of adults.

As a result, a very popular topic appeared on the Internet - [Rational analysis, were the past few years the golden age of domestic animation? Is this golden age over? 】

Some people agree.

The reason for agreeing is that a large number of domestic high-quality animations emerged a few years ago. Domestic animation companies headed by Wanbao not only have high yields per capita, but also generally have high-quality works.

On the other hand, now, I am answering questions everywhere!

Some people also objected, believing that although a large number of domestic high-quality animations appeared in the past few years, they are not bad now.

The reason why everyone feels that there were countless masterpieces in the past few years, but now they are everywhere, is mainly because domestic animation has changed its strategy.

Going to sea!

In the past few years, everyone was competing for the domestic market and grabbing viewership share, so high-quality animations naturally emerged in endlessly.

In the past two years, especially since Wanbao released the "Lion King" movie last year, more and more domestic animation companies have begun to shift their attention overseas.

Go abroad and reach the top of the world!

The slogan shouted by Wanbao was echoed by many colleagues. As a result, a large number of high-quality domestic animations began to flock to overseas markets to compete with works launched by other foreign animation giants.

"The Lion King", "Tom and Jerry", "The Adventures of Uncle Long", "Angry Birds", "Fox Fairy Matchmaker", "Dragon Ball"...

In fact, from a quality point of view, the animation produced by domestic animation companies in the past two years, whether it is movies or TV, is generally not bad in quality and not inferior to previous years.

But the problem is.

In the past two years, most of the domestic high-quality animations have been promoted to overseas markets to cater to overseas audiences.

Because of this, many old viewers and fans lament that they mistakenly believe that "domestic animation" is no longer good. There are fewer and fewer masterpieces every year, but they are still happier in the past few years.

"That's right."

Gu Miao agreed with this netizen's analysis and gave the reason: "There is no so-called golden age for domestic animation. If there is, it is not over yet."

China's animation industry has never reached the top of the world from beginning to end. Where did the golden age come from?

In the past few years, it can only be said that everyone is not sensible and is more impulsive and likes to cause trouble.

Now domestic animation has returned to normal. A group of companies led by Wanbao Animation have finally stepped out of the country and have the qualifications to be taken seriously in the world animation circle.

"If it doesn't count now, when will we enter the golden age of domestic animation?" Huang Kun asked curiously.

"perhaps……"

Gu Miao hesitated for a moment, and finally gave a very ambiguous reply: "Let's wait until Wanbao is no longer the only one, but when a hundred flowers bloom."