My Animation Era

The plot of "The Lion King" is not complicated. You can tell at a glance from the trailer that this is a very typical "Prince's Revenge".

Similar scenes have appeared more than once or twice in various dramas and movies...

This is not new!

For the general audience, a similar drama template is exactly the same as the infamous "mother-in-law and daughter-in-law drama". You can know what will happen next after watching the beginning.

That being the case, what exactly does "The Lion King" rely on to attract audiences?

The answer is "New Perspectives"!

The Revenge of the Prince is indeed vulgar. It has been used in countless film and television works over the years, and the audience has long stopped catching it.

But using "Lion" as the protagonist and telling the prince's revenge in the form of anime and cartoons is really refreshing!

【Wow! Is the battle for the throne taking place in the Lion Kingdom? The revenge of a lion prince, this is simply crazy! 】

[Simba will tell his uncle that the throne, his glory, everything that belongs to him... he will take it back with his own hands, because he is The Lion King! 】

【Hamlet? OK! Let me think about it, if Simba is Hamlet, then who is Claudius? Who is Laertes again? 】

[Please tell the production team that I like this movie very much, but I cannot accept that Simba, as an African lion, actually speaks with a British accent. French is obviously more suitable. Love comes from France...]

After the movie trailer was released, it gained a lot in overseas markets.

The Revenge of the Prince, which takes place in the Lion Kingdom, has aroused the interest of many overseas audiences, and the image of Simba, the lion prince, has also won unanimous praise from everyone.

This makes the film producers and distributors extremely excited, because judging from the response to the trailer, the movie "The Lion King" has the potential to be a box office hit in many countries.

Of course, it's just possible!

After all, it is just a trailer, and no one can guarantee whether this possibility will be fulfilled after the movie is officially released.

But the possibility of a box office hit is exciting enough.

Raise, keep raising!

The popularity of the trailer in many overseas countries led Gu Miao to make a decision to continue to invest more on the basis of the original announcement.

The unit is tens of millions of dollars!

This is not a small amount of money. It can easily cost tens of millions of additional investments, and the unit is still US dollars. This is definitely a very luxurious approach for an animated film.

Originally, the project investment for "The Lion King" was very large, not much worse than the early "Toy Story" produced by Pixar Studio.

If additional investment is needed, how much North American box office will it take to recoup the production and publicity costs? Is this going to break the record?

"Box office? Who cares!"

Seeing his partner's hesitation, Gu Miao couldn't help but complain: "Animated movies, especially animated movies like "The Lion King", the peripheral derivatives are the big deal."

I can’t bear to let the child catch the wolf!

The box office performance is actually not important to a project like "The Lion King".

Even if you lose a little at the box office, you can recover it through peripheral derivatives, DVD and IP licensing, or even make a lot of money.

Therefore, the hesitation of the partners is very stupid in Gu Miao's opinion. Don't they consider the advantages of animation compared to live-action movies?

Why are you always staring at that box office?

Do you think you are a big ship or an Avatar? No matter how high the box office is, how high can it be?

…

The rift is getting wider.

Conflicts during the production of the movie "The Lion King" and the rejection of the proposal for additional promotions directly caused Gu Miao to be extremely dissatisfied with her current partners.

Unsurprisingly, after this cooperation ends, the two parties should "peacefully break up".

"What about The Lion King 2?"

After learning that the two parties seemed to be inseparable and broke up immediately after the movie was released, Du Hao asked a very crucial question: "Do we have to talk about this in advance?"

"You don't have to worry about that."

“We will share the profits from the first movie of ‘The Lion King’ equally within ten years, but the copyright will always be in our hands, Wanbao.”

Gu Miao signaled to Du Hao not to be nervous, and explained with a smile: "Whether it's sequel development or peripheral spin-offs, we have the initiative."

"That's good, that's good!"

When Du Hao heard this, he couldn't help but breathed a sigh of relief and said, "To be honest, we can break up early! The style of doing things of these Hollywood giants is indeed too commercial and profit-seeking."

Hollywood is like this.

After this cooperation in "The Lion King", Gu Miao finally understood that Wanbao and the Hollywood people were completely different from each other.

You tell him stories, he tells you about box office expectations, you tell him about animation, he tells you about business operations...

It's like a chicken talking to a duck!

Gu Miao was completely disappointed and was too lazy to find a new partner. Because he found that this phenomenon seemed to be very common in Hollywood.

Therefore, even if he finds a new partner, there is a high probability that the two parties will still have conflicts and eventually break up.

so……

Gu Miao decided to change her mind.

After all, the animated film business is not Wanbao's main business, so it is only done occasionally, not too frequently.

In this case, there is no need to find any fixed partner. When necessary, just pull out the project and sign it with a professional publisher.

Commonly known as "glue" mode!

If you need it, reward it once. When you don't need it, everyone will do their own thing, and no one will bother anyone.

In fact, there are not many such opportunities. After all, many animated movies produced by Wanbao are actually only released in Asia, or domestically.

That's good too.

Having said that, although there have been many rifts and conflicts between the two parties during the cooperation process, everyone is still quite satisfied with the publicity results of the movie "The Lion King".

certainly!

This may also be related to the fact that Hollywood blockbusters attract more attention from the outside world than movies from other regions.

Anyway, the fact is...

"The Lion King", an animated film jointly produced by Wanbao and Hollywood giants, quickly became popular all over the world in just over a week.

Regardless of whether you are interested or not, and regardless of whether you have the idea of ​​watching a movie during the summer vacation, you can always receive overwhelming promotion of the "Lion King" movie when you are surfing the Internet or going out.

The effect is amazing!

The subtle influence and discussions of people around you will make you involuntarily have the idea of ​​"going to the movies".

As long as you come up with this idea, keep it in your mind, and always pay attention to the latest film progress and news, it means that this promotion plan is successful.

To deepen this impression...

The "Lion King" film production team has also reached a cooperation with the well-known fast food chain "Kaifeng Cuisine" and will launch a special "Lion King" discount package called "Crazy Simba" every Thursday from July to September. .