My Animation Era

Small favors, small favors, buying people's hearts!

In the marketing promotion of "Bear Infested" animation, Gu Miao didn't mind using a small welfare prize to bribe the audience to spontaneously help him promote Amway.

How much does this cost?

Whether those prizes or benefits are good, they are not bad and very attractive to the audience. But for Wanbao, these are all low-cost "industrial products".

Do big things with little money.

Gu Miao implemented the plan, with a very small investment, but reaped an unimaginable return.

The animation "Bear Infested" premiered for two days. Except for the announcement of advertisements on the Shonan Children's Channel, there were no other online and offline advertising resources.

Only relying on word of mouth and mutual Amway from the audience, the animation ratings increased from 1.744% in the first two episodes to more than 3.49%, nearly doubling in one night.

"Wow!"

When Ma Kui came to the conference room, he still had a big smile on his face, and he was obviously excited by the effect.

a!

A mere few million dollars, and the noise made is comparable to spending tens of millions worth of advertisements on a TV station. This is definitely the most cost-effective deal Wanbao Animation has ever done since its establishment.

A bit like fission marketing?

Audience A watched the "Bear Infested" animation and won a prize along the way, so he would tell his friend and classmate BCD the news, and the three of BCD would tell their friend and classmate EFG...

The news was spread from ten to ten, and soon the news spread all over the country. Everyone who heard the news, no matter whether they were interested or not, would turn on the TV to take a look.

This is the same as the trend of "salt grabbing" back then. It doesn't matter whether the gossip is true or not.

"You only saw the first floor!"

Compared to Ma Kui, Huang Kun was obviously not that excited. He saw the second layer, that is, the success of this "human-to-human" strategy is mainly due to the wonderful and beautiful animation.

"That makes sense..."

Gu Miao nodded in affirmation: "The lottery draw is just a gimmick, the essence is to draw everyone's attention to the animation "Bear Infested"."

If it is said that the "person-to-person" in the early stage was for the sake of some prizes, then the "human-to-human" phenomenon later was completely attracted by "Bear Infested" and took the initiative to amway the animation.

"That's right! The excellent quality of the animation, as well as the interesting interaction between Xiong Daxiong Er and Bald Qiang, are the core incentives for human-to-human transmission."

"But then again..."

Lao Zhang asked a little speechlessly: "Since everyone approves of the animation "Bear Infested", why does this work only score 7.4 points on the Wanbao Video website?"

"Well!"

Everyone looked at each other and glanced at each other, but no one dared to tell the truth in front of Mr. Gu.

"...It's nothing."

Gu Miao put on an indifferent attitude and accepted the criticism calmly: "Adults generally don't like this kind of animation. They think that the span of "Bear Infested" and Wanbao's works in the past two years is a bit too big."

[If you can't find a new job, you can bite the lighter! There's no need to go back to the old path a few years ago and make a pleasant goat with a different skin to fool everyone, right? 】

[You say that you are exhausted and can't make new works like "Digimon", "Yu-Gi-Oh" and "Super Beast Armor", then everyone can understand, it's a big deal to make sequels on your laurels! But what do you mean by fixing this? 】

【Impressed! The previous "Super Beast Armed" made me think that Wanbao is not a waste of money these years, at least he has made a lot of progress, but you are...]

"Bear Infested" received many negative reviews.

Most of the bad reviews are concentrated on the Internet, and most of them are adults. The content of negative reviews is also very consistent. Most of them feel that "Bear Infested" has a "gap" compared with Wanbao's new works in the past two years.

Prior to this, Wanbao's new works include "Crayon Shin-chan" and "Super Beast Armor", as well as the youth sports series "Prince of Tennis" and "Pretty Cure".

Among them, the only one with a low evaluation is "Four Drivers Brothers", which was born for "selling toys".

But even for a toy animation commercial like Four Wheel Drive Brothers, with a clear goal, the animation is still very sophisticated, and the plot is also very passionate. It should be praised, and there will be no discrimination because of the toy commercial.

"The Bears" is different.

Although the picture looks very comfortable, but with this level of plot, who would dare to believe that this is the company that once produced "Super Beast Armed Forces"?

The psychological gap of the audience is too great!

It’s not that this kind of animation is bad, but everyone thinks that Wanbao has grown up, and the level of storytelling has evolved from Pleasant Goat to Super Beast Armament.

As a result, when I looked back, I grasped the grass!

After so many years, Wanbao is still the same. The level of storytelling in "Bear Infested" is not as good as "Pleasant Goat and Big Big Wolf"!

This is the answer sheet you Gu Sanshui delivered to the audience after so many years of experience in the animation industry?

I knock, so disappointed!

Gu Miao could actually understand the audience's feelings, and knew that they were not dissatisfied with "Bear Infested".

Their real dissatisfaction stems from the fact that "Bear Infested" is Gu Sanshui's new work five years after Pleasant Goat aired?

"Ratings don't matter."

Gu Miao was quite open-minded. He felt that a score of 7.4 was a bit high, and it didn't drop below 5, which showed that some audiences were still very rational.

If you don't like it, you don't like it!

Before making "Bear Infested", he knew that after the animation was broadcast, some audiences, especially adult audiences, would not be able to accept it.

after all……

The work "Bear Infested" was aimed at children under the age of 12 at the beginning of the planning, and it was not an animation for them to watch.

"Okay, let's not talk about this first."

After waving his hand, Gu Miao signaled that everyone should not care about the reviews of "Bear Infested" on the Internet. Gu Miao continued, "I called you here today mainly because of the work "The Adventures of Uncle Dragon."

While talking, Gu Miao took out a stack of printed documents and distributed them to several people present in the conference room one by one.

The content of the document is exactly the general project plan of "The Adventures of Uncle Dragon" that he spent two days sorting out.

These include simple background settings, character settings, story outlines and animation storyboards, etc...

In this project, the investment in the first season alone is as high as hundreds of millions. Gu Miao plans to do it himself, and then ask Ma Kui to help him.

Calling everyone together today is also to hear their opinions and pertinent suggestions about this project. After all, the three cobblers are better than Zhuge Liang!

Those who are eligible to attend the meeting are mostly well-known animation producers in the industry, and have personally produced many classic animations. Their suggestions and ideas are of great reference value to Gu Miao.

Brainstorm!

In some places, he may have forgotten when he wrote the plan, and one more person to check and fill in the gaps will provide more protection.